In-person · face-to-face · public or private
Frontline Customer Service Training
Face-to-face customer service training that makes an immediate difference at the counter, on the shop floor and in the venue. Your team learns to make strong first impressions, stay calm under pressure and handle complaints with confidence.
Choose Essentials, Foundations or PRO. Book a ticket on a live online public course, or train your whole team privately, online or onsite.
- ACXPA certified courses
- Live online or onsite
- Certificate included
Trusted by leading organisationsHundreds of businesses, from local councils to national brands, have chosen CX Skills to upskill their teams. See who we’ve trained
What’s in it for your team
What your team will do differently face to face
Your frontline staff are the face of your business. Every interaction shapes how customers see you, whether they come back, and what they tell others.
Our training builds repeatable habits and practical language, so the difference shows in the very next conversations at the counter or on the floor.
- Stronger first impressions and customer satisfaction
- Fewer complaints that escalate
- More confident staff, even under pressure
Strong first impressions
Greet every customer warmly and build rapport quickly, from the first few seconds.
Speak professionally
Clear, empathetic language that sounds natural and reflects well on your brand.
Find the real need
Better questions and active listening to understand what each customer wants.
Handle complaints calmly
De-escalate tense situations and recover poor experiences with calm control.
Serve more customers
Manage queues and multiple customers efficiently without dropping quality.
Service-to-sales moments
Recognise genuine opportunities to help customers more, ethically and naturally.
Choose your course
Ready-made frontline training, built from real experience
Our trainers have spent decades on the front line and leading service teams. These courses turn what actually works into one proven framework your team can use straight away.
Pick the depth that suits your team. Each course is ready to run for immediate impact, and we can tailor any of them for you.
Frontline Customer Service Essentials
1 × 3-hour sessionlive online or onsite
$315per person, ex GST
Best for: new starters, or a fast refresh for experienced staff.
- Strong first impressions
- Professional, confident engagement
- Questioning and active listening
- Handling complaints calmly
Frontline Customer Service Foundations
2 × 3-hour sessionsor a half day onsite
$485per person, ex GST
Best for: anyone who wants skills to stick through practice.
- Everything in Essentials
- More role plays with live coaching
- De-escalating tense situations
- Serving multiple customers
Frontline Customer Service PRO
3 × 3-hour sessionsor a full day onsite
$645per person, ex GST
Best for: teams who want to master face-to-face service.
- Everything in Foundations
- Complex, high-pressure interactions
- Advanced service recovery
- Ethical service-to-sales moments
Three ways to train
Book a ticket for one person, bring the training to your whole team, or learn at your own pace.
Public course
Join a scheduled live online class
- Essentials or Foundations
- Fixed dates, easy to plan ahead
- Book one or more people
- Save 15% when you book 3 or more
Private team training
Your team only, as-is or tailored
- Essentials, Foundations or PRO
- Or tailored to your venues and workflows
- Live online or onsite, on your dates
- Minimum 5 participants
Self-paced online
Short video lessons, any time
- From $9.15 per person a month
- 400+ practical lessons and quizzes
- Manager dashboards, custom pathways
- Certificates for every course
Not sure which course suits your team? Ask for a recommendation
Getting sign-off?
Compare all three courses, in one PDF
Download a two-page course guide that compares Essentials, Foundations and PRO: length, price, availability and what each level covers, ready to forward or attach to an approval.
Upcoming live public courses
Book a public frontline customer service course
Essentials and Foundations run live online via Zoom: short, energetic and practical sessions built to transfer straight to the counter or shop floor. Pay by card or request an invoice at checkout.
- 20Nov2026Frontline Customer Service EssentialsFri 20 Nov · 9:30am–12:30pm AEDT · 3 hours · Online via ZoomGive your face-to-face team a proven structure so every customer feels welcome and well looked after, in this 3-hour live online course with Simon Blair, on Friday 20 November 2026.$315ex GSTView course
- 9Dec2026Frontline Customer Service FoundationsWed 9 and Thu 10 Dec · 1:30–4:30pm AEDT · 2 × 3 hours · Online via ZoomGive your face-to-face team more time, practice and coaching to master customer service in this 2 × 3-hour live online course with Simon Blair, Wednesday 9 and Thursday 10 December 2026.$485ex GSTView course
- 20Jan2027Frontline Customer Service EssentialsWed 20 Jan · 1:30–4:30pm AEDT · 3 hours · Online via ZoomGive your face-to-face team a proven structure so every customer feels welcome and well looked after, in this 3-hour live online course with Simon Blair, on Wednesday 20 January 2027.$315ex GSTView course
- 16Feb2027Frontline Customer Service FoundationsTue 16 and Wed 17 Feb · 1:30–4:30pm AEDT · 2 × 3 hours · Online via ZoomGive your face-to-face team more time, practice and coaching to master customer service in this 2 × 3-hour live online course with Simon Blair, Tuesday 16 and Wednesday 17 February 2027.$485ex GSTView course
- 17Mar2027Frontline Customer Service EssentialsWed 17 Mar · 1:30–4:30pm AEDT · 3 hours · Online via ZoomGive your face-to-face team a proven structure so every customer feels welcome and well looked after, in this 3-hour live online course with Simon Blair, on Wednesday 17 March 2027.$315ex GSTView course
We’ll be adding new course dates soon. Can’t wait? Talk to us about a private course.
Who it’s for
Who is frontline customer service training for?
Anyone who serves customers face to face, from new starters to experienced staff who want a skills refresh.
Retail staff
Engaging customers in store and creating positive experiences that bring them back.
Hospitality teams
Front-of-house staff in restaurants, hotels, bars and cafes.
Event staff
Serving crowds at concerts, festivals, exhibitions and venues.
Service counters
Front counters in government, banking and business settings.
Healthcare and allied services
Patient and client-facing staff who need care and clarity.
Transport and travel
Customer-facing teams at airports, stations and travel hubs.
Looking for all our customer service training? Browse all customer service courses
ACXPA certified
Want your frontline team trained to a recognised service standard?
CX Skills is the official training partner of ACXPA, which sets the standards used to assess customer service and publishes the Australian Call Centre Rankings.
Our frontline courses are ACXPA certified, so your team learns proven, benchmarked service behaviours, not generic theory.
- ACXPA certified frontline customer service courses
- Built on the standards used to assess customer service
- ACXPA members save 25% on every live public course
ACXPA membership
Want the tools and support to deliver great service face to face?
ACXPA membership is a practitioner-built, vendor-neutral toolkit for anyone who serves customers in person, in retail, hospitality or at any service counter, and you don’t need to book a course to use it.
Members get self-paced courses on service excellence, difficult customers and complaints, a Customer Service Health Check that covers retail, hospitality and trades businesses, induction checklists for new starters, and live access to experienced practitioners every fortnight.
- 17self-paced courses with certificates
- 65+tools, templates and resources
- 50+hours of live expert access a year
- 25%off CX Skills live public courses
Sharpen your skills, any time
Self-paced courses on service excellence, difficult customers and complaints, each with a workbook, quiz and certificate.
Plus one-minute refreshers that work well in a team huddle.
See where your service stands
The Customer Service Health Check rates your business across 17 dimensions of customer service, weighted to the channels your customers use.
Members get the full 102-question diagnostic with a prioritised action plan.
Live expert access
A relaxed, off-the-record Open Mic on Zoom every second Tuesday with ACXPA’s founder and CEO.
Plus monthly CX and Call Centre Roundtables, kept in a searchable library.
Plus member tools built for frontline teams
Onboard new starters faster
Induction checklists so every new team member learns your service standards from day one.
A complaints framework that works
The 7-Step Complaints Handling Framework, staff cheat sheets and logging tools.
Spot who needs coaching
The Agent Performance Matrix plots each person on quality versus productivity, so coaching goes where it helps most.
An ACXPA Individual Membership is $197 ex GST a year, and Business Membership starts at $497 for a team of five, under $100 per person.
Every member gets 25% off CX Skills live public courses: five people on one $485 Foundations course save $606.25, more than a Business Membership costs.
Why CX Skills
Why our frontline training gets better results
We’re not a traditional training company. Our trainers come from operations and have led frontline teams, so every technique maps to real counters, queues and venues.
100% frontline-focused
Greetings, queues, service recovery and complaints: every technique is built for face-to-face moments.
Practical sessions
Role plays, live demonstrations and small-group practice with real-time coaching, not slide shows.
Trainers who’ve done it
Usually delivered by Simon Blair, one of Australia’s most experienced customer service trainers.
Measurable uplift
Skills that lift satisfaction, first impressions and complaint resolution, and are easy to track.
Built for busy sites
Short, structured sessions fit around rosters and peak periods with minimal disruption.
Industry standards
ACXPA certified, and built on the standards used to assess customer service.
Reviews
What participants say about our training
Verified reviews from people who’ve completed our customer service courses.
374 verified reviews across all CX Skills courses
Read every reviewCustomer Service courses · 136 reviews
On Google · 39 reviews
Independently verified
FAQs
Frontline customer service training FAQs
Course options, delivery, pricing and who the training suits.
Who is frontline customer service training for?
Essentials vs Foundations vs PRO: what changes?
- Essentials: the fundamentals in one 3-hour session.
- Foundations: 2 × 3-hour sessions with more role play, practice and coaching.
- PRO: 3 × 3-hour live online sessions or a full day onsite, adding advanced techniques for complex, high-pressure interactions. PRO is private only.
How much does frontline customer service training cost?
Does live online training work for face-to-face roles?
What’s the difference between public and private courses?
Can the training be customised for our business?
Do participants receive a certificate?
Is there a self-paced option?
How do I book?
Talk to us
Questions about training your team?
Book a call to talk it through, or send us a message and we’ll get back to you.
Book a callDownload the fact sheet
Prefer the phone? Call +61 3 9008 7287 (Mon–Fri, 8:30–17:30 Melbourne time) or email hello@cxskills.com.au.
Ready to lift every customer interaction?
Book a ticket on a public course, train your whole team privately, or start self-paced today.