
Live online public course with Simon Blair
Frontline Customer Service EssentialsWednesday 17 March 2027
A 3-hour live course that gives retail, hospitality and counter staff a proven structure for face-to-face service, so every customer feels welcome, understood and well looked after.
One live 3-hour session with Simon Blair, plus a certificate. Book one ticket or several for your team.
- ACXPA certified course
- Live, expert-led training
- Certificate included
Trusted by leading organisationsHundreds of businesses, from local councils to national brands, have chosen CX Skills to upskill their teams. See who we’ve trained
What’s in it for you
Designed for immediate impact, from the very next customer
Every technique is demonstrated and practised in the session, so your team can use it on the shop floor or at the counter the same day.
For you, that means warmer first impressions, smoother handling of complaints, and a team that serves with confidence and consistency.
- Warmer first impressions
- Clearer help, tailored to each customer
- Calmer handling of difficult customers

Engage warmly
A welcoming greeting and a genuine desire to help.
Find the need
Meaningful conversations and active listening.
Educate and assist
Tailored, personalised information for each customer.
Voice and body language
Posture, breathing and voice that build confidence.
Close well
Gratitude, warmth and smooth, professional farewells.
Handle difficult customers
A two-step method, including irate customers.
The course
One focused session for face-to-face teams
Frontline Customer Service Essentials is a single 3-hour live session covering five modules, with practical examples, relatable scenarios and plenty of practice.
It suits retail, hospitality, tourism, events, front desks and service counters, and it’s about genuine service, not rigid scripts.
It’s ideal for new starters, experienced staff who need a refresh, and teams who’ve never had formal service training.
- 1 × 3 hoursOne live session
- Online or onsitePublic online; private either way
- Public or privateOne ticket or your whole team
- CertificateFor everyone who completes
What’s covered: five modules
Practical examples and practice across five modules, all in one 3-hour session.
How to Engage
A strong first impression that builds trust.
- A warm greeting
- A genuine desire to help
- Effective body language
Discover & Educate
Find the need, then tailor the help.
- Meaningful conversations
- Active listening
- Personalised information
Body Language & Voice Projection
Confident posture, breathing and voice.
- Posture and breathing
- Voice projection
- Customer confidence
How to Close
Leave a lasting positive impression.
- Gratitude and warmth
- Confident endings
- Professional farewells
Dealing with Difficult Customers
A simple two-step method for challenging interactions.
- Customer concerns
- Aggressive or irate customers
- Staying calm
Training a whole team? Talk to us about a private course
Compare frontline courses
Need more depth? Compare the three frontline courses
All three courses teach the same proven approach. Foundations adds more time, practice and coaching, and PRO goes further again for teams who want to master face-to-face service.
| Compare | This courseFrontline Customer ServiceEssentials | Public or privateFrontline Customer ServiceFoundations | Private onlyFrontline Customer ServicePRO |
|---|---|---|---|
| Length | 1 × 3-hour sessionlive online or onsite | 2 × 3-hour sessionsor a half day onsite | 3 × 3-hour sessionsor a full day onsite |
| Price | $315per person, ex GST | $485per person, ex GST | $645per person, ex GST |
| Availability | Public or private | Public or private | Private only |
| Best for | New starters, or a fast refresh for experienced staff. | Anyone who wants skills to stick through practice. | Teams who want to master face-to-face service. |
| Includes |
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| Link | You’re on this page | View Foundations | View PRO |
Not sure which course suits your team? Ask for a recommendation
Getting sign-off?
Everything your manager needs, in one PDF
Download a two-page fact sheet for Frontline Customer Service Essentials: outcomes, modules, format, price and options, plus how it compares with our other frontline courses.
Course fact sheet (PDF)
Outcomes, modules, format, price and how to book, ready to forward or attach to an approval.
Download the fact sheetPrefer to talk it through?
Not sure which course or format suits your team? Get in touch and we’ll help you choose.
Talk to usWho it’s for
Who is frontline customer service training for?
Anyone who serves customers face to face, from new starters to experienced staff who want a skills refresh.
Retail staff
Engaging customers in store and creating positive experiences that bring them back.
Hospitality teams
Front-of-house staff in restaurants, hotels, bars and cafes.
Event staff
Serving crowds at concerts, festivals, exhibitions and venues.
Service counters
Front counters in government, banking and business settings.
Healthcare and allied services
Patient and client-facing staff who need care and clarity.
Transport and travel
Customer-facing teams at airports, stations and travel hubs.
Looking for the full range of frontline training? See all frontline courses
Reviews
What participants say
Verified reviews from people who’ve completed our customer service courses.
374 verified reviews across all CX Skills courses
Read every reviewCustomer service courses · 136 reviews
On Google · 39 reviews
Independently verified
Pricing
Pricing and payment options
Three hours of live training with Simon Blair and a certificate, for $315 per person ex GST. Book one ticket or your whole team, and pay by card or invoice at checkout.
Places are limited to keep the session interactive, so book early to secure your place.
- Save 15% when you book 3 or more tickets in one transaction
- ACXPA members pay $236.25 per person, a 25% saving (see below)
- Card or invoice: choose how to pay at checkout
- Certificate for everyone who completes
- Training a whole team? Private courses run live online or onsite for groups of 5 or more

Official ACXPA training partner
Want to save $78.75 on this course? ACXPA members pay $236.25, not $315, plus a year of self-paced courses, tools and live expert support
- 50+hours of live expert access a year
- 65+tools, templates and resources
- 18calculators
- 25%off CX Skills live public courses
ACXPA members save 25% on this course and every CX Skills live public course.
ACXPA membership is a practitioner-built toolkit for anyone who serves customers in person, in retail, hospitality or at any service counter: self-paced courses, a Customer Service Health Check, induction checklists and live expert access every fortnight, for a full year.
What your frontline team gets, all year round
- Self-paced courses on service excellence, difficult customers and complaints, each with a workbook, quiz and certificate, plus one-minute refreshers for team huddles
- The Customer Service Health Check: see where your service stands across 17 dimensions, with a full diagnostic and action plan
- Induction checklists so new starters learn your service standards from day one
- The Complaints Handling Hub: a 7-step framework, staff cheat sheets and logging tools
- Coaching tools, including the Agent Performance Matrix, which plots each person on quality versus productivity
- Live expert access: monthly Roundtables and a fortnightly Open Mic with ACXPA’s founder
FAQs
Frontline Customer Service Essentials FAQs
Format, pricing, content and who the course suits.
Who should attend?
What’s covered?
When is the session?
What if I can’t make this date?
How is it different from Foundations and PRO?
How much does it cost?
How is it delivered?
Will the course definitely go ahead?
Do participants receive a certificate?
Is the course ACXPA certified?
Is there a lower-cost or self-paced option?
An ACXPA membership is another option: members save 25% on live public courses and get 12 months of tools, templates and live sessions.
Can I get something to share with my manager?
How do I book?
Talk to us
Questions about training your team?
Book a call to talk it through, or send us a message and we’ll get back to you.
Book a callDownload the fact sheet
Prefer the phone? Call +61 3 9008 7287 (Mon–Fri, 8:30–17:30 Melbourne time) or email hello@cxskills.com.au.
Ready to book your place?
Secure your tickets for Wednesday 17 March, or talk to us about a private course for your team.



















