Frontline Customer Service · PRO · private team training

Frontline Customer Service PRO

Our most advanced program for frontline teams: nine hours of expert training, real scenarios and proven techniques that lift service standards and drive sales.

PRO is private training for your team, delivered live online over three sessions or as a full day onsite at your workplace.

Trusted by leading organisationsHundreds of businesses, from local councils to national brands, have chosen CX Skills to upskill their teams. See who we’ve trained

  • Australia Post logo
  • City of Casey logo
  • Federal Circuit Court of Australia logo
  • I-MED Radiology logo
  • MECCA logo
  • Taronga Zoo logo
  • Viking Cruises logo
  • Ultra Tune logo

What’s in it for you

Immediate impact, and habits that last

Every session gives your team techniques to use on their next shift, and the three-session format lets them practise and come back to refine, with personalised feedback.

For leaders, it creates a shared standard for face-to-face service that makes coaching, onboarding and consistency easier long after the training.

  • Premium service on every shift
  • Calm, confident handling of complaints
  • Energy that lasts through demanding shifts
Smiling hotel front desk team member in a suit

Understand customers

The psychology behind customer behaviour and buying.

Voice and body language

Advanced non-verbal skills for face-to-face service.

Uncover needs

Empathy, mirroring and precise active listening.

Guide choices

Personalised, proactive solutions.

Energy and empathy

Stay positive and focused through demanding shifts.

Handle difficult customers

De-escalation and professional complaint resolution.

The course

Three sessions that turn skills into habits

Frontline Customer Service PRO runs over three live 3-hour sessions, or as a full-day onsite workshop. Each session builds on the last.

Every session includes demonstrations, realistic scenarios and coaching, and the course finishes with immersive practice and personalised feedback.

It covers service and sales, so it suits retail, hospitality and any team that serves customers face to face.

  • 3 × 3 hoursOr a full day onsite
  • Online or onsiteZoom, Teams or your premises
  • Private onlyJust your team, on your dates
  • CertificateFor everyone who completes

What’s covered: nine modules over three sessions

Session 1 sets the foundations, Session 2 lifts the core conversation, and Session 3 builds resilience and brings it all together.

Session 1
Module 1

The Psychology of Customer Service & Sales

The motivations and expectations that drive customer behaviour.

  • Proven principles
  • The why behind actions
  • Anticipating needs
Module 2

Body Language & Voice Projection

Advanced non-verbal communication for face-to-face service.

  • Posture
  • Expressive voice
  • Professional presence
Module 3

How to Engage

Powerful first impressions and immediate trust.

  • Proactive engagement
  • Building rapport
  • Trust from the outset
Session 2
Module 4

Discover

Needs-based conversations with precise active listening.

  • Empathy techniques
  • Mirroring
  • Explicit and implicit needs
Module 5

Educate

Personalised, proactive customer solutions.

  • Clear information
  • Anticipating questions
  • Guiding choices
Module 6

How to Close

End every interaction with impact.

  • Confirming understanding
  • Satisfaction
  • A positive last impression
Session 3
Module 7

Energy & Empathy

Stay energised and empathetic through demanding shifts.

  • Practical tools
  • Mindset techniques
  • Staying positive
Module 8

Dealing with Difficult Customers

De-escalation and professional complaint resolution.

  • De-escalation
  • Complaint resolution
  • Extensive practice
Module 9

End-to-End Simulations

Immersive practice with personalised feedback.

  • Realistic scenarios
  • Personalised feedback
  • Ready for the next shift

Two ways to run PRO

PRO is private training for your team. Choose the format that suits your rosters and locations.

Live online

3 × 3-hour sessions

  • Via Zoom or Teams
  • Spaced learning that sticks
  • Ideal for spread-out teams
  • No travel or venue costs
Talk to us about your team

Onsite

A full day at your workplace

  • Everyone in the room
  • High energy, fast rollout
  • Hands-on coaching
  • Travel costs may apply
Talk to us about your team

Only one or two people?

Try a public course

  • Essentials: 1 × 3 hours, $315
  • Foundations: 2 × 3 hours, $485
  • Live online via Zoom
  • Book one ticket or several
See Foundations dates

Not sure which course suits your team? Ask for a recommendation

Compare frontline courses

Compare the three frontline courses

All three courses teach the same proven approach. Essentials and Foundations also run as public courses, if you only have one or two people to train.

ComparePublic or privateFrontline Customer ServiceEssentialsPublic or privateFrontline Customer ServiceFoundationsThis courseFrontline Customer ServicePRO
Length1 × 3-hour sessionlive online or onsite2 × 3-hour sessionsor a half day onsite3 × 3-hour sessionsor a full day onsite
Price$315per person, ex GST$485per person, ex GST$645per person, ex GST
AvailabilityPublic or privatePublic or privatePrivate only
Best forNew starters, or a fast refresh for experienced staff.Anyone who wants skills to stick through practice.Teams who want to master face-to-face service.
Includes
  • Strong first impressions
  • Professional, confident engagement
  • Questioning and active listening
  • Handling complaints calmly
  • Everything in Essentials
  • More role plays with live coaching
  • De-escalating tense situations
  • Serving multiple customers
  • Everything in Foundations
  • Complex, high-pressure interactions
  • Advanced service recovery
  • Ethical service-to-sales moments
LinkView EssentialsView FoundationsYou’re on this page

Not sure which course suits your team? Ask for a recommendation

Getting sign-off?

Everything your manager needs, in one PDF

Download a two-page fact sheet for Frontline Customer Service PRO: outcomes, modules, format, price and options, plus how it compares with our other frontline courses.

Course fact sheet (PDF)

Outcomes, modules, format, price and how to book, ready to forward or attach to an approval.

Download the fact sheet

Prefer to talk it through?

Not sure which course or format suits your team? Get in touch and we’ll help you choose.

Talk to us

Who it’s for

Who is frontline customer service training for?

Anyone who serves customers face to face, from new starters to experienced staff who want a skills refresh.

Retail staff

Engaging customers in store and creating positive experiences that bring them back.

Hospitality teams

Front-of-house staff in restaurants, hotels, bars and cafes.

Event staff

Serving crowds at concerts, festivals, exhibitions and venues.

Service counters

Front counters in government, banking and business settings.

Healthcare and allied services

Patient and client-facing staff who need care and clarity.

Transport and travel

Customer-facing teams at airports, stations and travel hubs.

Looking for the full range of frontline training? See all frontline courses

ACXPA certified

Want your frontline team trained to a recognised service standard?

CX Skills is the official training partner of ACXPA, which sets the standards used to assess customer service and publishes the Australian Call Centre Rankings.

Our frontline courses are ACXPA certified, so your team learns proven, benchmarked service behaviours, not generic theory.

  • ACXPA certified frontline customer service courses
  • Built on the standards used to assess customer service
  • ACXPA members save 25% on every live public course

ACXPA membership

Want the tools and support to deliver great service face to face?

ACXPA membership is a practitioner-built, vendor-neutral toolkit for anyone who serves customers in person, in retail, hospitality or at any service counter, and you don’t need to book a course to use it.

Members get self-paced courses on service excellence, difficult customers and complaints, a Customer Service Health Check that covers retail, hospitality and trades businesses, induction checklists for new starters, and live access to experienced practitioners every fortnight.

  • 17self-paced courses with certificates
  • 65+tools, templates and resources
  • 50+hours of live expert access a year
  • 25%off CX Skills live public courses

Plus member tools built for frontline teams

Onboard new starters faster

Induction checklists so every new team member learns your service standards from day one.

A complaints framework that works

The 7-Step Complaints Handling Framework, staff cheat sheets and logging tools.

Spot who needs coaching

The Agent Performance Matrix plots each person on quality versus productivity, so coaching goes where it helps most.

An ACXPA Individual Membership is $197 ex GST a year, and Business Membership starts at $497 for a team of five, under $100 per person.

Every member gets 25% off CX Skills live public courses: five people on one $485 Foundations course save $606.25, more than a Business Membership costs.

Reviews

What participants say

Verified reviews from people who’ve completed our customer service courses.

4.9

374 verified reviews across all CX Skills courses

Read every review
4.9

Customer service courses · 136 reviews

5.0

On Google · 39 reviews
Independently verified

View all testimonials

FAQs

Frontline Customer Service PRO FAQs

Format, pricing, content and who the course suits.

Still have questions? Get in touch
Who is PRO for?
Retail, hospitality and other face-to-face teams who want to perform at a higher level, lift service standards and support sales, especially in busy or demanding environments.
Can I book one ticket on PRO?
No. PRO is private training for your team only. If you have one or two people to train, book a public Essentials or Foundations course.
What’s covered?
Nine modules over three sessions. Session 1: The Psychology of Customer Service & Sales, Body Language & Voice Projection, and How to Engage. Session 2: Discover, Educate and How to Close. Session 3: Energy & Empathy, Dealing with Difficult Customers, and End-to-End Simulations.
How much does it cost?
PRO is priced for your team once we understand what you need. As a guide it’s based on $645 per person (ex GST), with discounts for larger teams and ACXPA members, and onsite delivery may include trainer travel. Book a call to talk it through.
Online or onsite?
Online runs as three 3-hour sessions on separate days via Zoom or Teams (9 hours in total), which minimises disruption. Onsite runs as a full-day program (9:00am to 5:00pm) at your workplace anywhere in Australia, New Zealand or the Asia Pacific (travel costs apply).
Can it be tailored for our team?
Yes. We tailor examples, scenarios and role plays to your store or venue, products and customers.
Do participants receive a certificate?
Yes. Everyone who completes the course receives a digital certificate of completion.
Is the course ACXPA certified?
Yes. Frontline Customer Service PRO is ACXPA certified and built on the standards ACXPA uses to assess customer service.
Is there a lower-cost or self-paced option?
Yes. Our self-paced library is a much cheaper way to build customer service skills at your own pace, from $9.15 per person a month, with short courses and 1-minute videos your team can fit around their work.

An ACXPA membership is another option: members save 25% on live public courses and get 12 months of tools, templates and live sessions.
Can I get something to share with my manager?
Yes. Download the fact sheet (PDF) for the outcomes, modules, format and price in one short document. Public courses can also be paid by invoice at checkout.
How do I book?
Book a call or call us on +61 3 9008 7287, and we’ll work out the best format and dates for your team.

Talk to us

Questions about training your team?

Book a call to talk it through, or send us a message and we’ll get back to you.

Book a callDownload the fact sheet

Prefer the phone? Call +61 3 9008 7287 (Mon–Fri, 8:30–17:30 Melbourne time) or email hello@cxskills.com.au.

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Ready to master every customer interaction?

Tell us about your team and we’ll recommend the best format and dates.