Frontline Customer Service · PRO · private team training
Frontline Customer Service PRO
Our most advanced program for frontline teams: nine hours of expert training, real scenarios and proven techniques that lift service standards and drive sales.
PRO is private training for your team, delivered live online over three sessions or as a full day onsite at your workplace.
- ACXPA certified course
- Live, expert-led training
- Certificate included
Trusted by leading organisationsHundreds of businesses, from local councils to national brands, have chosen CX Skills to upskill their teams. See who we’ve trained
What’s in it for you
Immediate impact, and habits that last
Every session gives your team techniques to use on their next shift, and the three-session format lets them practise and come back to refine, with personalised feedback.
For leaders, it creates a shared standard for face-to-face service that makes coaching, onboarding and consistency easier long after the training.
- Premium service on every shift
- Calm, confident handling of complaints
- Energy that lasts through demanding shifts
Understand customers
The psychology behind customer behaviour and buying.
Voice and body language
Advanced non-verbal skills for face-to-face service.
Uncover needs
Empathy, mirroring and precise active listening.
Guide choices
Personalised, proactive solutions.
Energy and empathy
Stay positive and focused through demanding shifts.
Handle difficult customers
De-escalation and professional complaint resolution.
The course
Three sessions that turn skills into habits
Frontline Customer Service PRO runs over three live 3-hour sessions, or as a full-day onsite workshop. Each session builds on the last.
Every session includes demonstrations, realistic scenarios and coaching, and the course finishes with immersive practice and personalised feedback.
It covers service and sales, so it suits retail, hospitality and any team that serves customers face to face.
- 3 × 3 hoursOr a full day onsite
- Online or onsiteZoom, Teams or your premises
- Private onlyJust your team, on your dates
- CertificateFor everyone who completes
What’s covered: nine modules over three sessions
Session 1 sets the foundations, Session 2 lifts the core conversation, and Session 3 builds resilience and brings it all together.
The Psychology of Customer Service & Sales
The motivations and expectations that drive customer behaviour.
- Proven principles
- The why behind actions
- Anticipating needs
Body Language & Voice Projection
Advanced non-verbal communication for face-to-face service.
- Posture
- Expressive voice
- Professional presence
How to Engage
Powerful first impressions and immediate trust.
- Proactive engagement
- Building rapport
- Trust from the outset
Discover
Needs-based conversations with precise active listening.
- Empathy techniques
- Mirroring
- Explicit and implicit needs
Educate
Personalised, proactive customer solutions.
- Clear information
- Anticipating questions
- Guiding choices
How to Close
End every interaction with impact.
- Confirming understanding
- Satisfaction
- A positive last impression
Energy & Empathy
Stay energised and empathetic through demanding shifts.
- Practical tools
- Mindset techniques
- Staying positive
Dealing with Difficult Customers
De-escalation and professional complaint resolution.
- De-escalation
- Complaint resolution
- Extensive practice
End-to-End Simulations
Immersive practice with personalised feedback.
- Realistic scenarios
- Personalised feedback
- Ready for the next shift
Two ways to run PRO
PRO is private training for your team. Choose the format that suits your rosters and locations.
Live online
3 × 3-hour sessions
- Via Zoom or Teams
- Spaced learning that sticks
- Ideal for spread-out teams
- No travel or venue costs
Onsite
A full day at your workplace
- Everyone in the room
- High energy, fast rollout
- Hands-on coaching
- Travel costs may apply
Only one or two people?
Try a public course
- Essentials: 1 × 3 hours, $315
- Foundations: 2 × 3 hours, $485
- Live online via Zoom
- Book one ticket or several
Not sure which course suits your team? Ask for a recommendation
Compare frontline courses
Compare the three frontline courses
All three courses teach the same proven approach. Essentials and Foundations also run as public courses, if you only have one or two people to train.
| Compare | Public or privateFrontline Customer ServiceEssentials | Public or privateFrontline Customer ServiceFoundations | This courseFrontline Customer ServicePRO |
|---|---|---|---|
| Length | 1 × 3-hour sessionlive online or onsite | 2 × 3-hour sessionsor a half day onsite | 3 × 3-hour sessionsor a full day onsite |
| Price | $315per person, ex GST | $485per person, ex GST | $645per person, ex GST |
| Availability | Public or private | Public or private | Private only |
| Best for | New starters, or a fast refresh for experienced staff. | Anyone who wants skills to stick through practice. | Teams who want to master face-to-face service. |
| Includes |
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| Link | View Essentials | View Foundations | You’re on this page |
Not sure which course suits your team? Ask for a recommendation
Getting sign-off?
Everything your manager needs, in one PDF
Download a two-page fact sheet for Frontline Customer Service PRO: outcomes, modules, format, price and options, plus how it compares with our other frontline courses.
Course fact sheet (PDF)
Outcomes, modules, format, price and how to book, ready to forward or attach to an approval.
Download the fact sheetPrefer to talk it through?
Not sure which course or format suits your team? Get in touch and we’ll help you choose.
Talk to usWho it’s for
Who is frontline customer service training for?
Anyone who serves customers face to face, from new starters to experienced staff who want a skills refresh.
Retail staff
Engaging customers in store and creating positive experiences that bring them back.
Hospitality teams
Front-of-house staff in restaurants, hotels, bars and cafes.
Event staff
Serving crowds at concerts, festivals, exhibitions and venues.
Service counters
Front counters in government, banking and business settings.
Healthcare and allied services
Patient and client-facing staff who need care and clarity.
Transport and travel
Customer-facing teams at airports, stations and travel hubs.
Looking for the full range of frontline training? See all frontline courses
ACXPA certified
Want your frontline team trained to a recognised service standard?
CX Skills is the official training partner of ACXPA, which sets the standards used to assess customer service and publishes the Australian Call Centre Rankings.
Our frontline courses are ACXPA certified, so your team learns proven, benchmarked service behaviours, not generic theory.
- ACXPA certified frontline customer service courses
- Built on the standards used to assess customer service
- ACXPA members save 25% on every live public course
ACXPA membership
Want the tools and support to deliver great service face to face?
ACXPA membership is a practitioner-built, vendor-neutral toolkit for anyone who serves customers in person, in retail, hospitality or at any service counter, and you don’t need to book a course to use it.
Members get self-paced courses on service excellence, difficult customers and complaints, a Customer Service Health Check that covers retail, hospitality and trades businesses, induction checklists for new starters, and live access to experienced practitioners every fortnight.
- 17self-paced courses with certificates
- 65+tools, templates and resources
- 50+hours of live expert access a year
- 25%off CX Skills live public courses
Sharpen your skills, any time
Self-paced courses on service excellence, difficult customers and complaints, each with a workbook, quiz and certificate.
Plus one-minute refreshers that work well in a team huddle.
See where your service stands
The Customer Service Health Check rates your business across 17 dimensions of customer service, weighted to the channels your customers use.
Members get the full 102-question diagnostic with a prioritised action plan.
Live expert access
A relaxed, off-the-record Open Mic on Zoom every second Tuesday with ACXPA’s founder and CEO.
Plus monthly CX and Call Centre Roundtables, kept in a searchable library.
Plus member tools built for frontline teams
Onboard new starters faster
Induction checklists so every new team member learns your service standards from day one.
A complaints framework that works
The 7-Step Complaints Handling Framework, staff cheat sheets and logging tools.
Spot who needs coaching
The Agent Performance Matrix plots each person on quality versus productivity, so coaching goes where it helps most.
An ACXPA Individual Membership is $197 ex GST a year, and Business Membership starts at $497 for a team of five, under $100 per person.
Every member gets 25% off CX Skills live public courses: five people on one $485 Foundations course save $606.25, more than a Business Membership costs.
Reviews
What participants say
Verified reviews from people who’ve completed our customer service courses.
374 verified reviews across all CX Skills courses
Read every reviewCustomer service courses · 136 reviews
On Google · 39 reviews
Independently verified
FAQs
Frontline Customer Service PRO FAQs
Format, pricing, content and who the course suits.
Who is PRO for?
Can I book one ticket on PRO?
What’s covered?
How much does it cost?
Online or onsite?
Can it be tailored for our team?
Do participants receive a certificate?
Is the course ACXPA certified?
Is there a lower-cost or self-paced option?
An ACXPA membership is another option: members save 25% on live public courses and get 12 months of tools, templates and live sessions.
Can I get something to share with my manager?
How do I book?
Talk to us
Questions about training your team?
Book a call to talk it through, or send us a message and we’ll get back to you.
Book a callDownload the fact sheet
Prefer the phone? Call +61 3 9008 7287 (Mon–Fri, 8:30–17:30 Melbourne time) or email hello@cxskills.com.au.
Ready to master every customer interaction?
Tell us about your team and we’ll recommend the best format and dates.