Retention · Foundations · 2 × 3 hours

Retention Foundations

Six hours of live training for anyone who handles cancellation calls. You’ll learn to uncover the real reason a customer wants to leave, acknowledge it with empathy and rebuild the value, without relying on discounts.

Book a ticket on a live online public course, or train your whole team privately, online or onsite.

Trusted by leading organisationsHundreds of businesses, from local councils to national brands, have chosen CX Skills to upskill their teams. See who we’ve trained

  • Australia Post logo
  • City of Casey logo
  • Federal Circuit Court of Australia logo
  • I-MED Radiology logo
  • MECCA logo
  • Taronga Zoo logo
  • Viking Cruises logo
  • Ultra Tune logo

What’s in it for you

Keep more customers, for the right reasons

When a customer calls to cancel, most people either process it straight away or reach for a discount they can’t authorise.

Retention Foundations teaches you to find the real reason, acknowledge it and rebuild the value, so more customers choose to stay.

  • More customers choosing to stay
  • Fewer discounts given away
  • Confident save conversations
Smiling retention specialist with a headset on a call

Know why customers leave

What’s really driving the decision, beyond what’s said.

Use the behaviours that retain

Empathy, ownership and clear intent that build trust.

Engage from the first hello

Energy and empathy that open up the conversation.

Uncover the root cause

Discovery techniques that show where the value broke down.

Acknowledge with empathy

Make customers feel heard in the moments that matter.

Rebuild value and confirm

Targeted solutions, value checks and a warm close.

The course

Two live sessions, from the first hello to the save

Retention Foundations covers six modules across two 3-hour live sessions. Session 1 builds the foundations of a retention conversation, and Session 2 moves from strong openings to rebuilding value and closing.

It suits dedicated save teams just as well as service staff who handle cancellation calls as part of their role.

Each session includes trainer demonstrations and call simulations, so you practise with the kinds of cancellations you actually handle.

  • 2 × 3 hoursTwo live sessions
  • Online or onsitePublic online; private either way
  • Public or privateOne ticket or your whole team
  • CertificateFor everyone who completes

What people say about training with Simon

★★★★★
As somebody who’s been in the customer function for 20 years now, I have great appreciation for how Simon broke down the interactions with customers and the psychology of how customers interpret and react to the messages we deliver.
Albert RansfordCustomer Service Team Lead, Australian Centre for Advanced Computing and Communication
★★★★★
Highly recommend Simon, his extensive knowledge and experience makes for really engaging and fun training sessions. He has an absolute passion seeing people excel at phone and sales skills.
Chris PetricAsset Finance Broker, Sanomi Finance
★★★★★
Thank you Simon for an exceptional training session. I would definitely recommend this great course as it was informative and enjoyable.
Neena DixitCustomer Service Agent, PetSure

What’s covered: six modules

Trainer demonstrations, discussion and call simulations across two 3-hour sessions.

Session 1: Retention foundations
Module 1

The Psychology of Customers

What customers want and need when they call to cancel, beyond what’s said on the surface.

  • What’s really driving the decision
  • How top retention agents frame the call
  • Reducing friction
Module 2

The Core Behaviours That Drive Retention

The behaviours recognised in the ACXPA Global Contact Centre CX Standards, and why they help customers decide to stay.

  • Empathy and ownership
  • Intent and clear communication
  • Building trust consistently
Module 3

How to Engage

Create a strong first impression with energy, ownership and personalisation.

  • Energy and empathy
  • Managing expectations
  • Call simulations
Session 2: Rebuilding value and closing
Module 4

Better Conversations to Reveal Root Causes

Three discovery techniques to confirm why the customer wants to cancel and where the value broke down.

  • Converse, mirror and confirm
  • Trainer demonstrations
  • Simulations with your own scenarios
Module 5

How to Acknowledge Concerns With Empathy

A structured method to acknowledge key concerns, so customers feel heard and understood.

  • Acknowledging key concerns
  • Showing you understand
  • The moments that matter
Module 6

How to Educate, Confirm & Close

Respond with targeted solutions and value checks, then confirm the save with clear next steps.

  • Targeted solutions and value checks
  • Checking comfort and understanding
  • Clear next steps and a warm close

Three ways to train

Book a ticket for one person, bring the course to your whole team, or learn at your own pace.

Public course

Join a scheduled live online class

  • Live online via Zoom
  • Fixed dates, easy to plan ahead
  • Book one ticket or several
  • Save 15% when you book 3 or more
See upcoming dates

Private team training

Your team only, as-is or tailored

  • Live online or onsite, on your dates
  • Scenarios built around your products and cancellations
  • One consistent approach across your team
  • Minimum 5 participants
Talk to us about your team

Self-paced online

Short video lessons, any time

  • From $9.15 per person a month
  • 400+ practical lessons and quizzes
  • Manager dashboards, custom pathways
  • Certificates for every course
Explore self-paced

Also chase overdue payments? See Collections Foundations

Getting sign-off?

Everything your manager needs, in one PDF

Download a two-page fact sheet for Retention Foundations: outcomes, modules, format, price and options, ready to forward or attach to an approval.

Course fact sheet (PDF)

Outcomes, modules, format, price and how to book, ready to forward or attach to an approval.

Download the fact sheet

Prefer to talk it through?

Not sure which course or format suits your team? Get in touch and we’ll help you choose.

Talk to us

Upcoming live public courses

Book a Retention Foundations course

Public courses run live online via Zoom over two 3-hour sessions. Book one ticket or several, and pay by card or request an invoice at checkout.

  • Live, expert-ledPractice with live coaching
  • Certificate includedFor everyone who completes
  • 15% off 3 or moreBooked in one transaction
  • 25% off for membersACXPA member pricing
Next available18Nov2026

Wednesday 18 and Thursday 19 November 2026

  • Session 1 Wed 18 Nov · 1:30–4:30pm AEDT
  • Session 2 Thu 19 Nov · 1:30–4:30pm AEDT

Online via Zoom · Bookings close Tue 17 Nov, 6:30pm

$485per person, ex GSTBook tickets15% off 3 or more tickets 4.9/5 · 374 reviews

More dates

Times shown in Melbourne time (AEST/AEDT).

Who it’s for

Who is Retention Foundations for?

Anyone who talks to customers who want to cancel, downgrade or leave, from dedicated save teams to service staff who get the occasional cancellation call.

Retention and save teams

Dedicated to keeping customers who want to leave.

Customer service representatives

Frontline staff who get cancellation or downgrade requests.

Subscription and membership teams

Streaming, gyms, clubs and other recurring services.

Fundraising and donor care teams

Supporting donors who want to reduce or cancel.

Utilities and telco staff

Energy, water, internet and mobile services.

Account managers and business owners

Protecting renewals, contracts and recurring revenue.

Looking for the full range of sales training? See all sales courses

ACXPA certified

Want your save calls to meet a recognised standard?

CX Skills is the official training partner of ACXPA, which sets the ACXPA Global Contact Centre CX Standards used to assess calls and publishes the Australian Call Centre Rankings.

Retention Foundations is ACXPA certified, so you learn the same core behaviours ACXPA looks for on every call: empathy, ownership, clear intent and clear communication.

  • ACXPA certified retention course
  • The same standards ACXPA uses to assess calls, built into the course
  • ACXPA members save 25% on this and every CX Skills live public course

ACXPA membership

Want to save $121.25 on this course?ACXPA members pay $363.75, not $485, plus a year of self-paced courses, tools and live expert support

ACXPA membership is a practitioner-built, vendor-neutral toolkit for anyone who takes calls from customers who want to leave, and you don’t need to book a course to use it.

Members get self-paced courses to help lift sales and retention, customer lifetime value and churn calculators that show what every save is worth, coaching tools, and live access to experienced practitioners every fortnight.

  • 17self-paced courses with certificates
  • 65+tools, templates and resources
  • 50+hours of live expert access a year
  • 25%off CX Skills live public courses

Plus member tools for retention teams

What every saved customer is worth

Customer lifetime value, churn and retention rate calculators that show what each customer is worth over time.

The standard your calls are judged on

The ACXPA Global Contact Centre CX Standards: the phone behaviours ACXPA uses to assess customer service calls.

A complaints framework that works

The 7-Step Complaints Handling Framework, staff cheat sheets and logging tools.

An ACXPA Individual Membership is $197 ex GST a year, and Business Membership starts at $497 for a team of five, under $100 per person.

Every member gets 25% off CX Skills live public courses: five people on this $485 course save $606.25, more than a Business Membership costs.

Why it matters

Want to keep more of the customers you’ve worked hard to win?

When a customer calls to cancel, every conversation counts.

Saving even one customer can cover the cost of the training, and these conversations happen every week.

Protect recurring revenue

Every save keeps revenue you’ve already won.

Rely less on discounts

Rebuild value instead of giving margin away.

Keep customers for the right reasons

No pressure, so the customers who stay are happy to stay.

Built on the ACXPA standards

The core behaviours ACXPA recognises in great calls.

Practice, not theory

Call simulations with the cancellations you actually handle.

Led by Simon Blair

30+ years training customer service and contact centre teams.

Reviews

What participants say about our sales training

Verified reviews from people who’ve completed our sales, collections and retention training.

4.9

374 verified reviews across all CX Skills courses

Read every review
4.9

Sales, collections and retention training courses · 23 reviews

5.0

On Google · 39 reviews
Independently verified

View all testimonials

FAQs

Retention Foundations FAQs

Format, pricing, content and who the course suits.

Still have questions? Get in touch
Who should attend?
Anyone who talks to customers who want to cancel: retention and save teams, customer service representatives, subscription and membership teams, fundraising and donor care teams, utilities and telco staff, account managers and business owners.
What’s covered?
Six modules across two sessions. Session 1: the psychology of customers, the core behaviours that drive retention, and how to engage. Session 2: better conversations to reveal root causes, acknowledging concerns with empathy, and how to educate, confirm and close.
Do we have to offer discounts?
No. The course focuses on rebuilding value through better conversations, so you rely less on discounts or incentives you can’t control.
Is it pushy?
No. It’s customer-first: no scripts and no pressure, just professional conversations that help customers choose to stay for the right reasons.
How much does it cost?
Public courses are $485 per person (ex GST). Save 15% when you book three or more tickets in the same transaction, and ACXPA members save 25%. Private training is priced for your team.
How is it delivered?
Public courses run live online via Zoom over two 3-hour sessions. Private courses can be live online or onsite at your workplace anywhere in Australia, New Zealand or the Asia Pacific (travel costs apply).
Will the course definitely go ahead?
Public courses need a minimum number of participants to run, so we reserve the right to reschedule or cancel a date if too few people book. It rarely happens, and if it does we’ll let you know as early as possible and you can move to another date or get a full refund.
Do participants receive a certificate?
Yes. Everyone who completes the course receives a digital certificate of completion.
Is the course ACXPA certified?
Yes. Retention Foundations is ACXPA certified and built on the standards ACXPA uses to assess customer service.
Is there a lower-cost or self-paced option?
Yes. Our self-paced library is a much cheaper way to build sales and service skills at your own pace, from $9.15 per person a month, with short courses and 1-minute videos you can fit around your work.

An ACXPA membership is another option: members save 25% on live public courses and get 12 months of tools, templates and live sessions.
Can I get something to share with my manager?
Yes. Download the fact sheet (PDF) for the outcomes, modules, format and price in one short document. Public courses can also be paid by invoice at checkout.
How do I book?
Choose a date in the upcoming dates and book online by card or invoice. For private training, talk to us or call us on +61 3 9008 7287.

Talk to us

Questions about training your team?

Book a call to talk it through, or send us a message and we’ll get back to you.

Book a callDownload the fact sheet

Prefer the phone? Call +61 3 9008 7287 (Mon–Fri, 8:30–17:30 Melbourne time) or email hello@cxskills.com.au.

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Ready to keep more of the customers you’ve worked hard to win?

Book a ticket on a public course, train your whole team privately, or start self-paced today.