Retention · Foundations · 2 × 3 hours
Retention Foundations
Six hours of live training for anyone who handles cancellation calls. You’ll learn to uncover the real reason a customer wants to leave, acknowledge it with empathy and rebuild the value, without relying on discounts.
Book a ticket on a live online public course, or train your whole team privately, online or onsite.
- ACXPA certified course
- Live, expert-led training
- Certificate included
Trusted by leading organisationsHundreds of businesses, from local councils to national brands, have chosen CX Skills to upskill their teams. See who we’ve trained
What’s in it for you
Keep more customers, for the right reasons
When a customer calls to cancel, most people either process it straight away or reach for a discount they can’t authorise.
Retention Foundations teaches you to find the real reason, acknowledge it and rebuild the value, so more customers choose to stay.
- More customers choosing to stay
- Fewer discounts given away
- Confident save conversations
Know why customers leave
What’s really driving the decision, beyond what’s said.
Use the behaviours that retain
Empathy, ownership and clear intent that build trust.
Engage from the first hello
Energy and empathy that open up the conversation.
Uncover the root cause
Discovery techniques that show where the value broke down.
Acknowledge with empathy
Make customers feel heard in the moments that matter.
Rebuild value and confirm
Targeted solutions, value checks and a warm close.
The course
Two live sessions, from the first hello to the save
Retention Foundations covers six modules across two 3-hour live sessions. Session 1 builds the foundations of a retention conversation, and Session 2 moves from strong openings to rebuilding value and closing.
It suits dedicated save teams just as well as service staff who handle cancellation calls as part of their role.
Each session includes trainer demonstrations and call simulations, so you practise with the kinds of cancellations you actually handle.
- 2 × 3 hoursTwo live sessions
- Online or onsitePublic online; private either way
- Public or privateOne ticket or your whole team
- CertificateFor everyone who completes
What people say about training with Simon
As somebody who’s been in the customer function for 20 years now, I have great appreciation for how Simon broke down the interactions with customers and the psychology of how customers interpret and react to the messages we deliver.
Highly recommend Simon, his extensive knowledge and experience makes for really engaging and fun training sessions. He has an absolute passion seeing people excel at phone and sales skills.
Thank you Simon for an exceptional training session. I would definitely recommend this great course as it was informative and enjoyable.
What’s covered: six modules
Trainer demonstrations, discussion and call simulations across two 3-hour sessions.
The Psychology of Customers
What customers want and need when they call to cancel, beyond what’s said on the surface.
- What’s really driving the decision
- How top retention agents frame the call
- Reducing friction
The Core Behaviours That Drive Retention
The behaviours recognised in the ACXPA Global Contact Centre CX Standards, and why they help customers decide to stay.
- Empathy and ownership
- Intent and clear communication
- Building trust consistently
How to Engage
Create a strong first impression with energy, ownership and personalisation.
- Energy and empathy
- Managing expectations
- Call simulations
Better Conversations to Reveal Root Causes
Three discovery techniques to confirm why the customer wants to cancel and where the value broke down.
- Converse, mirror and confirm
- Trainer demonstrations
- Simulations with your own scenarios
How to Acknowledge Concerns With Empathy
A structured method to acknowledge key concerns, so customers feel heard and understood.
- Acknowledging key concerns
- Showing you understand
- The moments that matter
How to Educate, Confirm & Close
Respond with targeted solutions and value checks, then confirm the save with clear next steps.
- Targeted solutions and value checks
- Checking comfort and understanding
- Clear next steps and a warm close
Three ways to train
Book a ticket for one person, bring the course to your whole team, or learn at your own pace.
Public course
Join a scheduled live online class
- Live online via Zoom
- Fixed dates, easy to plan ahead
- Book one ticket or several
- Save 15% when you book 3 or more
Private team training
Your team only, as-is or tailored
- Live online or onsite, on your dates
- Scenarios built around your products and cancellations
- One consistent approach across your team
- Minimum 5 participants
Self-paced online
Short video lessons, any time
- From $9.15 per person a month
- 400+ practical lessons and quizzes
- Manager dashboards, custom pathways
- Certificates for every course
Also chase overdue payments? See Collections Foundations
More sales training
Want to lift results on every revenue call?
Selling, saving customers and collecting payments use many of the same skills, so many teams train them together.
Inbound phone sales
Turn more enquiries into sales, without scripts or pressure.
EssentialsFoundationsPROView courses and modulesOutbound sales
Open calls with confidence and close for a clear next step. B2B and B2C.
NewEssentialsFoundationsView courses and modulesCollections
Calmer calls about overdue accounts that end in a commitment.
FoundationsView course and modulesNot sure which course suits you? Ask for a recommendation
Getting sign-off?
Everything your manager needs, in one PDF
Download a two-page fact sheet for Retention Foundations: outcomes, modules, format, price and options, ready to forward or attach to an approval.
Course fact sheet (PDF)
Outcomes, modules, format, price and how to book, ready to forward or attach to an approval.
Download the fact sheetPrefer to talk it through?
Not sure which course or format suits your team? Get in touch and we’ll help you choose.
Talk to usUpcoming live public courses
Book a Retention Foundations course
Public courses run live online via Zoom over two 3-hour sessions. Book one ticket or several, and pay by card or request an invoice at checkout.
Wednesday 18 and Thursday 19 November 2026
- Session 1 Wed 18 Nov · 1:30–4:30pm AEDT
- Session 2 Thu 19 Nov · 1:30–4:30pm AEDT
Online via Zoom · Bookings close Tue 17 Nov, 6:30pm
More dates
- 11Mar2027Thu 11 and Fri 12 Mar 20271:00–4:00pm AEDT · both sessions · Online via Zoom$485ex GSTBook tickets
Who it’s for
Who is Retention Foundations for?
Anyone who talks to customers who want to cancel, downgrade or leave, from dedicated save teams to service staff who get the occasional cancellation call.
Retention and save teams
Dedicated to keeping customers who want to leave.
Customer service representatives
Frontline staff who get cancellation or downgrade requests.
Subscription and membership teams
Streaming, gyms, clubs and other recurring services.
Fundraising and donor care teams
Supporting donors who want to reduce or cancel.
Utilities and telco staff
Energy, water, internet and mobile services.
Account managers and business owners
Protecting renewals, contracts and recurring revenue.
Looking for the full range of sales training? See all sales courses
ACXPA certified
Want your save calls to meet a recognised standard?
CX Skills is the official training partner of ACXPA, which sets the ACXPA Global Contact Centre CX Standards used to assess calls and publishes the Australian Call Centre Rankings.
Retention Foundations is ACXPA certified, so you learn the same core behaviours ACXPA looks for on every call: empathy, ownership, clear intent and clear communication.
- ACXPA certified retention course
- The same standards ACXPA uses to assess calls, built into the course
- ACXPA members save 25% on this and every CX Skills live public course
ACXPA membership
Want to save $121.25 on this course?ACXPA members pay $363.75, not $485, plus a year of self-paced courses, tools and live expert support
ACXPA membership is a practitioner-built, vendor-neutral toolkit for anyone who takes calls from customers who want to leave, and you don’t need to book a course to use it.
Members get self-paced courses to help lift sales and retention, customer lifetime value and churn calculators that show what every save is worth, coaching tools, and live access to experienced practitioners every fortnight.
- 17self-paced courses with certificates
- 65+tools, templates and resources
- 50+hours of live expert access a year
- 25%off CX Skills live public courses
Sharpen your skills, any time
Self-paced courses on customer retention, selling and difficult customers, each with a workbook, quiz and certificate.
Plus one-minute refreshers that work well in a team huddle.
Coach the people who need it
The Agent Performance Matrix plots each person on quality versus productivity, so you can see where coaching will help most.
Business Members also get the Team Leader Coaching Guide, with tailored prep for 14 common scenarios, and an Employee Goal Tracker.
Live expert access
A relaxed, off-the-record Open Mic on Zoom every second Tuesday with ACXPA’s founder and CEO.
Plus monthly CX and Call Centre Roundtables, kept in a searchable library.
Plus member tools for retention teams
What every saved customer is worth
Customer lifetime value, churn and retention rate calculators that show what each customer is worth over time.
The standard your calls are judged on
The ACXPA Global Contact Centre CX Standards: the phone behaviours ACXPA uses to assess customer service calls.
A complaints framework that works
The 7-Step Complaints Handling Framework, staff cheat sheets and logging tools.
An ACXPA Individual Membership is $197 ex GST a year, and Business Membership starts at $497 for a team of five, under $100 per person.
Every member gets 25% off CX Skills live public courses: five people on this $485 course save $606.25, more than a Business Membership costs.
Why it matters
Want to keep more of the customers you’ve worked hard to win?
When a customer calls to cancel, every conversation counts.
Saving even one customer can cover the cost of the training, and these conversations happen every week.
Protect recurring revenue
Every save keeps revenue you’ve already won.
Rely less on discounts
Rebuild value instead of giving margin away.
Keep customers for the right reasons
No pressure, so the customers who stay are happy to stay.
Built on the ACXPA standards
The core behaviours ACXPA recognises in great calls.
Practice, not theory
Call simulations with the cancellations you actually handle.
Led by Simon Blair
30+ years training customer service and contact centre teams.
Reviews
What participants say about our sales training
Verified reviews from people who’ve completed our sales, collections and retention training.
374 verified reviews across all CX Skills courses
Read every reviewSales, collections and retention training courses · 23 reviews
On Google · 39 reviews
Independently verified
FAQs
Retention Foundations FAQs
Format, pricing, content and who the course suits.
Who should attend?
What’s covered?
Do we have to offer discounts?
Is it pushy?
How much does it cost?
How is it delivered?
Will the course definitely go ahead?
Do participants receive a certificate?
Is the course ACXPA certified?
Is there a lower-cost or self-paced option?
An ACXPA membership is another option: members save 25% on live public courses and get 12 months of tools, templates and live sessions.
Can I get something to share with my manager?
How do I book?
Talk to us
Questions about training your team?
Book a call to talk it through, or send us a message and we’ll get back to you.
Book a callDownload the fact sheet
Prefer the phone? Call +61 3 9008 7287 (Mon–Fri, 8:30–17:30 Melbourne time) or email hello@cxskills.com.au.
Ready to keep more of the customers you’ve worked hard to win?
Book a ticket on a public course, train your whole team privately, or start self-paced today.