Outbound Sales · Essentials · 3 hours
Outbound Sales Essentials
A 3-hour live course for anyone who makes outbound sales calls. You’ll learn a repeatable call structure to open with confidence, find what matters to the buyer, handle objections and close for a clear next step.
No scripts and no pushy tactics. Book a ticket on a live online public course, or train your whole team privately, online or onsite.
- Led by Marc Carriere, 35 years in outbound
- B2B and B2C calling
- Live, expert-led training
- Certificate included
Trusted by leading organisationsHundreds of businesses, from local councils to national brands, have chosen CX Skills to upskill their teams. See who we’ve trained
What’s in it for you
Designed for immediate impact, from the very next call
Every technique is practised in the session with realistic call scenarios, so you can use it on your very next outbound call.
For you, that means calmer, more confident callers and more calls that end in a sale, an appointment or a qualified next step.
- Confident openings
- Smarter discovery
- Clear next steps on every call
Beat call reluctance
Why cold calling feels hard, and how to reset confidence fast.
Know how buyers think
Trust, resistance and what makes a buyer engage right now.
Follow a proven call flow
From introduction and intent to discovery, presentation and close.
Find the hot buttons
Smarter questions that uncover what matters, and why.
Handle objections calmly
Find the real objection and respond without getting defensive.
Close for a next step
A sale, an appointment or an agreed follow-up.
The course
One focused session for outbound sales calls
Outbound Sales Essentials is a single 3-hour live session covering nine practical modules, from call reluctance and buyer psychology to objections and closing.
It’s ideal for new outbound callers, experienced callers who want more structure, and business owners who make their own sales calls.
The session is fully interactive, with realistic call scenarios, group activities and coached practice, so participants leave with a call structure they can use straight away.
- 1 × 3 hoursOne live session
- Online or onsitePublic online; private either way
- Public or privateOne ticket or your whole team
- CertificateFor everyone who completes
What’s covered: nine modules
Realistic call scenarios, group activities and coached practice across nine modules, all in one 3-hour session.
Why Cold Calling Feels Hard (and How to Fix It)
The real reasons outbound calls fail, and how to reset confidence fast.
- Fear of rejection
- Low connect rates and access
- Buyer scepticism
Anatomy of a Buyer
What buyers are actually looking for before they engage.
- Buyer resistance
- Trust versus distrust
- A reason to engage now
Self-Motivation & Mind Conditioning
Make the first call, recover quickly and keep energy high.
- Simple self-motivators
- Pre-call conditioning
- Bouncing back from a no
The Repeatable Outbound Call Structure
A practical call flow from the first hello to the close.
- Introduction and intent statement
- Transition to discovery
- Presentation, trial closes and close
Discovery That Finds the “Hot Buttons”
Smarter questions, then drill down to understand why.
- Questions that uncover what matters
- Drilling down
- A relevant, persuasive pitch
Benefit-Led Presentations
Keep the pitch tight, personal and focused on outcomes.
- Link features to hot buttons
- Focus on outcomes
- Avoid “easy objections”
Trial Closes That Build Momentum
Small “yes” moments that make the close feel natural.
- Tie-down questions
- Reading the buyer
- Building momentum
Handling Objections
Find the real objection and guide the call back to value.
- Real versus surface objections
- Acknowledge with empathy
- Respond without defensiveness
Closing & Next Steps
Close cleanly without over-selling, and secure the commitment.
- Recognise buying signs
- Ask directly
- Confirm the outcome
Three ways to train
Book a ticket for one person, bring the course to your whole team, or learn at your own pace.
Public course
Join a scheduled live online class
- Live online via Zoom
- Fixed dates, easy to plan ahead
- Book one ticket or several
- Save 15% when you book 3 or more
Private team training
Your team only, as-is or tailored
- Live online or onsite, on your dates
- Examples built around your products and buyers
- Essentials or Foundations
- Minimum 5 participants
Self-paced online
Short video lessons, any time
- From $9.15 per person a month
- 400+ practical lessons and quizzes
- Manager dashboards, custom pathways
- Certificates for every course
Want more depth, practice and gatekeeper skills? See Outbound Sales Foundations
Compare outbound sales courses
Need more depth? Compare the two outbound sales courses
Both courses teach the same repeatable call framework. Foundations adds mindset, buyer psychology, gatekeepers and more practice across two sessions.
Outbound Sales Essentials
1 × 3-hour sessionlive online or onsite
$315per person, ex GST
Best for: anyone who needs fast, practical outbound skills they can use straight away.
- A repeatable outbound call structure
- Confident openings and discovery
- Handling objections
- Closing for a clear next step
You’re on this page
Outbound Sales Foundations
2 × 3-hour sessionslive online or onsite
$485per person, ex GST
Best for: anyone who wants deeper outbound skills and more practice.
- Everything in Essentials
- Mindset, confidence and voice
- Getting past gatekeepers (B2B)
- Feel, felt, found objection handling
Not sure which course suits your team? Ask for a recommendation
Marc Carriere
Outbound sales coach and call centre specialist
- 35years in lead generation, telesales and appointment setting
- 7countries, calling B2B and B2C
- 100sof leaders trained, coached and mentored
Meet your trainer
Learn outbound calling from someone who has done it for 35 years
Marc Carriere has spent 35 years in lead generation, telesales and appointment setting, making B2B and B2C calls across seven countries.
He has owned and run a call centre himself, so he teaches what actually works on outbound calls, not generic sales theory.
- ACXPA Verified Trainer
- Has owned and run a call centre himself
- B2B and B2C outbound calling
- Worked in Australia, Canada, the UK, the USA and more
What people say about Marc’s training, from his Team Leader courses:
Marc is friendly and full of knowledge. He really tailored the program to what I needed and had some fabulous advice.
Marc was a very engaging facilitator and opened the floor to some impactful discussions on each topic.
From the outset of communicating with Marc to book the course, he was friendly, professional, and very accommodating to our needs…
Getting sign-off?
Everything your manager needs, in one PDF
Download a two-page fact sheet for Outbound Sales Essentials: outcomes, modules, format, price and options, plus how it compares with our other outbound sales courses.
Upcoming live public courses
Book an Outbound Sales Essentials course
Public courses run live online via Zoom in one 3-hour session. Book one ticket or several, and pay by card or request an invoice at checkout.
Tuesday 10 November 2026
1:00–4:00pm AEDT · 3 hours · Online via Zoom
Bookings close Mon 9 Nov, 6:30pm
More dates
- 12Jan2027Tue 12 Jan 20271:00–4:00pm AEDT · 3 hours · Online via Zoom$315ex GSTBook tickets
- 9Mar2027Tue 9 Mar 20271:00–4:00pm AEDT · 3 hours · Online via Zoom$315ex GSTBook tickets
- 11May2027Tue 11 May 20271:00–4:00pm AEST · 3 hours · Online via Zoom$315ex GSTBook tickets
- 13Jul2027Tue 13 Jul 20271:00–4:00pm AEST · 3 hours · Online via Zoom$315ex GSTBook tickets
- 14Sep2027Tue 14 Sep 20271:00–4:00pm AEST · 3 hours · Online via Zoom$315ex GSTBook tickets
- 9Nov2027Tue 9 Nov 20271:00–4:00pm AEDT · 3 hours · Online via Zoom$315ex GSTBook tickets
Who it’s for
Who is outbound sales training for?
Anyone who proactively calls prospects or customers to create, progress or close sales opportunities, B2B or B2C, from a business owner making their own calls to a full outbound team.
Outbound sales representatives
Generating pipeline through cold, warm or campaign calling.
Appointment setters, SDRs and BDRs
Booking meetings and qualifying leads for a sales team.
Contact centre sales agents
Working outbound lists, campaigns and warm lead pools.
Account managers
Calling existing clients to renew, upsell or cross-sell.
Telemarketing and fundraising teams
B2B and B2C callers lifting connect rates and outcomes.
Business owners and sales leaders
Making outbound calls as part of growing the business.
Looking for the full range of outbound sales training? See all outbound sales courses
ACXPA membership
Want to save $78.75 on this course?ACXPA members pay $236.25, not $315, plus a year of self-paced sales courses, tools and live expert support
ACXPA membership is a practitioner-built, vendor-neutral toolkit for anyone who makes outbound sales calls, and you don’t need to book a course to use it.
Members get self-paced courses to help lift sales and retention, one-minute refreshers for team huddles, tools to coach and track performance, and live access to contact centre leaders every fortnight.
- 17self-paced courses with certificates
- 65+tools, templates and resources
- 50+hours of live expert access a year
- 25%off CX Skills live public courses
Sharpen your sales skills, any time
Self-paced courses to help lift sales and retention, each with a workbook, quiz and certificate.
Plus one-minute refreshers that work well in a team huddle before the phones open.
Coach every salesperson
The Agent Performance Matrix plots each person on quality versus productivity, so you can see where coaching will lift results.
Business Members also get the Team Leader Coaching Guide, with tailored prep for 14 common scenarios, and an Employee Goal Tracker.
Live expert access
A relaxed, off-the-record Open Mic on Zoom every second Tuesday with ACXPA’s founder and CEO.
Plus monthly CX and Call Centre Roundtables, kept in a searchable library.
Plus member tools built for sales teams
What every customer is worth
Customer lifetime value, churn and retention rate calculators to show what each new customer is worth over time.
Put a cost on wasted call time
See what a few avoidable seconds per call cost, in dollars and full-time-equivalent capacity.
Monthly Call Centre Rankings
See how Australia’s best sales centres are tracking every month. The public only sees them each quarter.
An ACXPA Individual Membership is $197 ex GST a year, and Business Membership starts at $497 for a team of five, under $100 per person.
Every member gets 25% off CX Skills live public courses: one ticket on this course saves $78.75, and five tickets save $393.75.
Reviews
What participants say about our sales training
Our outbound courses are new, so these verified reviews are from people who’ve completed our other sales courses.
FAQs
Outbound Sales Essentials FAQs
Format, pricing, content and who the course suits.
Who should attend?
What’s covered?
How is it different from Foundations?
Does it cover B2B and B2C calling?
How much does it cost?
How is it delivered?
Will the course definitely go ahead?
Do participants receive a certificate?
Is there a lower-cost or self-paced option?
Can I get something to share with my manager?
How do I book?
Talk to us
Questions about training your team?
Book a call to talk it through, or send us a message and we’ll get back to you.
Book a callDownload the fact sheet
Prefer the phone? Call +61 3 9008 7287 (Mon–Fri, 8:30–17:30 Melbourne time) or email hello@cxskills.com.au.
Ready to open more conversations and win more business?
Book a ticket on a public course, train your whole team privately, or start self-paced today.