Outbound Sales · Foundations · 2 × 3 hours
Outbound Sales Foundations
Six hours of live training that builds confident outbound sales calls, from mindset and buyer psychology to getting past gatekeepers, handling objections and closing.
Book a ticket on a live online public course, or train your whole team privately, online or onsite. Covers B2B and B2C calling.
- Led by Marc Carriere, 35 years in outbound
- B2B and B2C calling
- Live, expert-led training
- Certificate included
Trusted by leading organisationsHundreds of businesses, from local councils to national brands, have chosen CX Skills to upskill their teams. See who we’ve trained
What’s in it for you
Immediate impact, with skills that stick
Session 1 builds the mindset, buyer psychology and call structure you can use on your very next call.
Session 2 adds gatekeepers, discovery, presentations, objections and closing, so more calls end with a clear next step.
- More decision-makers reached
- Confident objection handling
- Clear next steps on every call
Know how buyers think
Emotion, logic and why people buy you first.
Sound confident
Hesitate, modulate and emphasise to create authority.
Follow a proven call flow
A repeatable structure from introduction to close.
Get past gatekeepers
Treat gatekeepers as allies and reach the decision-maker.
Handle objections
Feel, felt, found, without losing control of the call.
Close for a next step
Recognise buying signs and secure the commitment.
The course
Two live sessions that go deeper
Outbound Sales Foundations covers twelve modules across two 3-hour live sessions: the core outbound calling foundations first, then the advanced selling skills that lift conversion.
It’s ideal for callers who want more than a short overview, including people new to outbound sales who need a strong foundation and experienced callers building better habits.
Both sessions are practical and interactive, with live coaching, discussion, activities and realistic sales scenarios.
- 2 × 3 hoursTwo live sessions
- Online or onsitePublic online; private either way
- Public or privateOne ticket or your whole team
- CertificateFor everyone who completes
What’s covered: twelve modules
Realistic sales scenarios, discussion and coached practice across two 3-hour sessions.
Why Cold Calling Feels Hard (and How to Fix It)
The real reasons outbound calls fail, and how to reset confidence fast.
- Fear of rejection
- Low connect rates and access
- Buyer scepticism
Anatomy of a Buyer
What buyers are actually looking for before they engage.
- Buyer resistance
- Trust versus distrust
- A reason to engage now
Emotion vs Logic
Why people buy you first, and how emotion drives engagement.
- Gain and fear of loss
- Pleasure and avoiding pain
- Pride and approval
Self-Motivation & Mind Conditioning
Make the first call, recover quickly and keep energy high.
- Simple self-motivators
- Pre-call conditioning
- Bouncing back from a no
Sounding Confident
Hesitate, modulate and emphasise to create authority and warmth.
- Voice techniques
- Clarity and warmth
- Avoiding the uncertain caller
The Repeatable Outbound Call Structure
A practical call flow from the first hello to the close.
- Introduction and intent statement
- Transition to discovery
- Presentation, trial closes and close
Getting Past Gatekeepers (B2B)
Proven approaches to reach the decision-maker.
- Gatekeepers as allies
- Speaking with authority
- Multi-channel tactics
Discovery That Finds the “Hot Buttons”
Smarter questions, then drill down to understand why.
- Questions that uncover what matters
- Drilling down
- A relevant, persuasive pitch
Benefit-Led Presentations
Keep the pitch tight, personal and focused on outcomes.
- Link features to hot buttons
- Focus on outcomes
- Avoid “easy objections”
Trial Closes That Build Momentum
Small “yes” moments that make the close feel natural.
- Tie-down questions
- Reading the buyer
- Building momentum
Handling Objections (Feel, Felt, Found)
Find the real objection and guide the call back to value.
- Real versus surface objections
- Acknowledge with empathy
- Respond without defensiveness
Closing & Next Steps
Close cleanly without over-selling, and secure the commitment.
- Recognise buying signs
- Ask directly
- Confirm the outcome
Three ways to train
Book a ticket for one person, bring the course to your whole team, or learn at your own pace.
Public course
Join a scheduled live online class
- Live online via Zoom
- Fixed dates, easy to plan ahead
- Book one ticket or several
- Save 15% when you book 3 or more
Private team training
Your team only, as-is or tailored
- Live online or onsite, on your dates
- Examples built around your products and buyers
- Essentials or Foundations
- Minimum 5 participants
Self-paced online
Short video lessons, any time
- From $9.15 per person a month
- 400+ practical lessons and quizzes
- Manager dashboards, custom pathways
- Certificates for every course
Need a shorter option? See Outbound Sales Essentials
Compare outbound sales courses
Compare the two outbound sales courses
Both courses teach the same repeatable call framework. Foundations goes deeper, with more modules and more practice.
Outbound Sales Essentials
1 × 3-hour sessionlive online or onsite
$315per person, ex GST
Best for: anyone who needs fast, practical outbound skills they can use straight away.
- A repeatable outbound call structure
- Confident openings and discovery
- Handling objections
- Closing for a clear next step
Outbound Sales Foundations
2 × 3-hour sessionslive online or onsite
$485per person, ex GST
Best for: anyone who wants deeper outbound skills and more practice.
- Everything in Essentials
- Mindset, confidence and voice
- Getting past gatekeepers (B2B)
- Feel, felt, found objection handling
You’re on this page
Not sure which course suits your team? Ask for a recommendation
Marc Carriere
Outbound sales coach and call centre specialist
- 35years in lead generation, telesales and appointment setting
- 7countries, calling B2B and B2C
- 100sof leaders trained, coached and mentored
Meet your trainer
Learn outbound calling from someone who has done it for 35 years
Marc Carriere has spent 35 years in lead generation, telesales and appointment setting, making B2B and B2C calls across seven countries.
He has owned and run a call centre himself, so he teaches what actually works on outbound calls, not generic sales theory.
- ACXPA Verified Trainer
- Has owned and run a call centre himself
- B2B and B2C outbound calling
- Worked in Australia, Canada, the UK, the USA and more
What people say about Marc’s training, from his Team Leader courses:
Marc is friendly and full of knowledge. He really tailored the program to what I needed and had some fabulous advice.
Marc was a very engaging facilitator and opened the floor to some impactful discussions on each topic.
From the outset of communicating with Marc to book the course, he was friendly, professional, and very accommodating to our needs…
Getting sign-off?
Everything your manager needs, in one PDF
Download a two-page fact sheet for Outbound Sales Foundations: outcomes, modules, format, price and options, plus how it compares with our other outbound sales courses.
Upcoming live public courses
Book an Outbound Sales Foundations course
Public courses run live online via Zoom over two 3-hour sessions. Book one ticket or several, and pay by card or request an invoice at checkout.
Thursday 12 and Tuesday 17 November 2026
- Session 1 Thu 12 Nov · 1:00–4:00pm AEDT
- Session 2 Tue 17 Nov · 1:00–4:00pm AEDT
Online via Zoom · Bookings close Wed 11 Nov, 6:30pm
More dates
- 14Jan2027Thu 14 and Tue 19 Jan 20271:00–4:00pm AEDT · both sessions · Online via Zoom$485ex GSTBook tickets
- 11Mar2027Thu 11 and Tue 16 Mar 20271:00–4:00pm AEDT · both sessions · Online via Zoom$485ex GSTBook tickets
- 13May2027Thu 13 and Tue 18 May 20271:00–4:00pm AEST · both sessions · Online via Zoom$485ex GSTBook tickets
- 15Jul2027Thu 15 and Tue 20 Jul 20271:00–4:00pm AEST · both sessions · Online via Zoom$485ex GSTBook tickets
- 16Sep2027Thu 16 and Tue 21 Sep 20271:00–4:00pm AEST · both sessions · Online via Zoom$485ex GSTBook tickets
- 11Nov2027Thu 11 and Tue 16 Nov 20271:00–4:00pm AEDT · both sessions · Online via Zoom$485ex GSTBook tickets
Who it’s for
Who is outbound sales training for?
Anyone who proactively calls prospects or customers to create, progress or close sales opportunities, B2B or B2C, from a business owner making their own calls to a full outbound team.
Outbound sales representatives
Generating pipeline through cold, warm or campaign calling.
Appointment setters, SDRs and BDRs
Booking meetings and qualifying leads for a sales team.
Contact centre sales agents
Working outbound lists, campaigns and warm lead pools.
Account managers
Calling existing clients to renew, upsell or cross-sell.
Telemarketing and fundraising teams
B2B and B2C callers lifting connect rates and outcomes.
Business owners and sales leaders
Making outbound calls as part of growing the business.
Looking for the full range of outbound sales training? See all outbound sales courses
ACXPA membership
Want to save $121.25 on this course?ACXPA members pay $363.75, not $485, plus a year of self-paced sales courses, tools and live expert support
ACXPA membership is a practitioner-built, vendor-neutral toolkit for anyone who makes outbound sales calls, and you don’t need to book a course to use it.
Members get self-paced courses to help lift sales and retention, one-minute refreshers for team huddles, tools to coach and track performance, and live access to contact centre leaders every fortnight.
- 17self-paced courses with certificates
- 65+tools, templates and resources
- 50+hours of live expert access a year
- 25%off CX Skills live public courses
Sharpen your sales skills, any time
Self-paced courses to help lift sales and retention, each with a workbook, quiz and certificate.
Plus one-minute refreshers that work well in a team huddle before the phones open.
Coach every salesperson
The Agent Performance Matrix plots each person on quality versus productivity, so you can see where coaching will lift results.
Business Members also get the Team Leader Coaching Guide, with tailored prep for 14 common scenarios, and an Employee Goal Tracker.
Live expert access
A relaxed, off-the-record Open Mic on Zoom every second Tuesday with ACXPA’s founder and CEO.
Plus monthly CX and Call Centre Roundtables, kept in a searchable library.
Plus member tools built for sales teams
What every customer is worth
Customer lifetime value, churn and retention rate calculators to show what each new customer is worth over time.
Put a cost on wasted call time
See what a few avoidable seconds per call cost, in dollars and full-time-equivalent capacity.
Monthly Call Centre Rankings
See how Australia’s best sales centres are tracking every month. The public only sees them each quarter.
An ACXPA Individual Membership is $197 ex GST a year, and Business Membership starts at $497 for a team of five, under $100 per person.
Every member gets 25% off CX Skills live public courses: five people on this $485 course save $606.25, more than a Business Membership costs.
Reviews
What participants say about our sales training
Our outbound courses are new, so these verified reviews are from people who’ve completed our other sales courses.
FAQs
Outbound Sales Foundations FAQs
Format, pricing, content and who the course suits.
Who should attend?
What’s covered?
How is it different from Essentials?
Does it cover B2B and B2C calling?
How much does it cost?
How is it delivered?
Will the course definitely go ahead?
Do participants receive a certificate?
Is there a lower-cost or self-paced option?
Can I get something to share with my manager?
How do I book?
Talk to us
Questions about training your team?
Book a call to talk it through, or send us a message and we’ll get back to you.
Book a callDownload the fact sheet
Prefer the phone? Call +61 3 9008 7287 (Mon–Fri, 8:30–17:30 Melbourne time) or email hello@cxskills.com.au.
Ready to open more conversations and win more business?
Book a ticket on a public course, train your whole team privately, or start self-paced today.