CX Skills trainer · ACXPA Verified Trainer
Simon Blair
Phone, service and sales skills from the person who co-wrote the standard great calls are judged on.
Simon has trained frontline teams for 30+ years and personally assessed more than 50,000 customer calls, so your team learns what good really sounds like.
- Co-author of the ACXPA Global Contact Centre CX Standards
- 50,000+ calls assessed
- 15 public courses
- Live online or onsite
Simon Blair
Co-author of the ACXPA Global Contact Centre CX Standards
- 30+years training and consulting
- 50,000+calls assessed
- 4.9/5average course rating
Meet Simon
Want your team trained by the person who assesses the best contact centres?
For over 30 years, Simon Blair has helped frontline teams deliver consistently better customer experiences, on the phone, face-to-face, by email and in live chat.
He has personally assessed more than 50,000 customer interactions across sales, service and retention, so he knows what good looks like, and what doesn’t.
Every course he runs is built on the same standards he uses to assess calls, so your team learns the behaviours that actually lift customer experience.
- General Manager, Benchmarking at ACXPA
- Co-author of the ACXPA Global Contact Centre CX Standards
- Oversees the Australian Call Centre Rankings, updated monthly for ACXPA members
- Assessed calls across sales, service and retention
Simon is an incredible facilitator and presenter, and his knowledge of call centre operations becomes evident almost immediately.
…Simon delivered this training in a very down-to-earth, simple and clear manner.
Simon taught skills you probably use every day but brought format and structure to it.
Simon’s courses
What do you want your team to get better at?
Simon delivers 15 public courses, plus PRO levels and private programs for teams.
5 courses
Customer service
Phone, front desk, technical support and face-to-face service.
2 courses
Sales, collections & retention
Win, recover and keep customers with structure and empathy.
1 course
Team Leaders
Coach your team to the standard Simon assesses.
Not sure which course fits? Ask for a recommendation
Upcoming live public courses
Book tickets on one of Simon’s courses
Live online via Zoom, so your team can join from anywhere. Pay by card or request an invoice at checkout.
Each public course needs a minimum number of participants to run. If a date can’t go ahead, we’ll let you know as early as possible and you can move to another date or get a full refund.
- 27Oct2026Phone Customer Service FoundationsTue 27 and Wed 28 Oct · 9:30am–12:30pm AEDT · 2 × 3 hours · Online via ZoomGive your team a proven structure for every call, plus the confidence to handle difficult customers, in this 2 × 3-hour live online course with Simon Blair, Tuesday 27 and Wednesday 28 October 2026.$485ex GSTView course
- 29Oct2026Public Sector EssentialsThu 29 Oct · 9:30am–12:30pm AEDT · 3 hours · Online via ZoomGive council, department and agency staff a clear framework for every phone enquiry in this 3-hour live online course with Simon Blair, on Thursday 29 October 2026.$335ex GSTView course
- 10Nov2026Reception FoundationsTue 10 and Wed 11 Nov · 9:30am–12:30pm AEDT · 2 × 3 hours · Online via ZoomLift reception and front desk service across face-to-face, phone and email in this 2 × 3-hour live online course with Simon Blair, Tuesday 10 and Wednesday 11 November 2026.$485ex GSTView course
- 10Nov2026Customer Service Phone EssentialsTue 10 Nov · 1:30–4:30pm AEDT · 3 hours · Online via ZoomGive your team a proven structure for every customer call in this 3-hour live online course with Simon Blair, on Tuesday 10 November 2026.$315ex GSTView course
- 11Nov2026Inbound Phone Sales EssentialsWed 11 Nov · 1:30–4:30pm AEDT · 3 hours · Online via ZoomTurn more inbound calls into sales, without scripts or pressure, in this 3-hour live online course with Simon Blair, on Wednesday 11 November 2026.$315ex GSTView course
- 17Nov2026Technical Support Customer Service EssentialsTue 17 Nov · 1:30–4:30pm AEDT · 3 hours · Online via ZoomGive your help desk a proven structure for every support call in this 3-hour live online course with Simon Blair, on Tuesday 17 November 2026.$315ex GSTView course
- 18Nov2026Retention FoundationsWed 18 and Thu 19 Nov · 1:30–4:30pm AEDT · 2 × 3 hours · Online via ZoomKeep more of the customers who call to cancel: uncover the real reason, acknowledge it with empathy and rebuild the value, in this 2 × 3-hour live online course with Simon Blair, Wednesday 18 and Thursday 19 November 2026.$485ex GSTView course
- 19Nov2026Reception Customer Service EssentialsThu 19 Nov · 9:30am–12:30pm AEDT · 3 hours · Online via ZoomHelp your front desk make a great first impression on every visitor, call and email in this 3-hour live online course with Simon Blair, on Thursday 19 November 2026.$315ex GSTView course
- 20Nov2026Frontline Customer Service EssentialsFri 20 Nov · 9:30am–12:30pm AEDT · 3 hours · Online via ZoomGive your face-to-face team a proven structure so every customer feels welcome and well looked after, in this 3-hour live online course with Simon Blair, on Friday 20 November 2026.$315ex GSTView course
- 24Nov2026Collections FoundationsTue 24 and Wed 25 Nov · 9:30am–12:30pm AEDT · 2 × 3 hours · Online via ZoomHandle conversations about overdue accounts with confidence, negotiate workable terms and close with a commitment, in this 2 × 3-hour live online course with Simon Blair, Tuesday 24 and Wednesday 25 November 2026.$485ex GSTView course
- 24Nov2026Inbound Phone Sales FoundationsTue 24 and Wed 25 Nov · 1:30–4:30pm AEDT · 2 × 3 hours · Online via ZoomBuild confident inbound sales conversations, from the first hello to handling objections and closing, in this 2 × 3-hour live online course with Simon Blair, Tuesday 24 and Wednesday 25 November 2026.$485ex GSTView course
- 26Nov2026Tech Support FoundationsThu 26 and Fri 27 Nov · 9:30am–12:30pm AEDT · 2 × 3 hours · Online via ZoomBuild the customer service skills your help desk needs on the phone, by email and in chat in this 2 × 3-hour live online course with Simon Blair, Thursday 26 and Friday 27 November 2026.$485ex GSTView course
- 1Dec2026Phone Customer Service FoundationsTue 1 and Wed 2 Dec · 9:30am–12:30pm AEDT · 2 × 3 hours · Online via ZoomGive your team a proven structure for every call, plus the confidence to handle difficult customers, in this 2 × 3-hour live online course with Simon Blair, Tuesday 1 and Wednesday 2 December 2026.$485ex GSTView course
- 1Dec2026Reception FoundationsTue 1 and Wed 2 Dec · 1:30–4:30pm AEDT · 2 × 3 hours · Online via ZoomLift reception and front desk service across face-to-face, phone and email in this 2 × 3-hour live online course with Simon Blair, Tuesday 1 and Wednesday 2 December 2026.$485ex GSTView course
- 9Dec2026Reception Customer Service EssentialsWed 9 Dec · 9:30am–12:30pm AEDT · 3 hours · Online via ZoomHelp your front desk make a great first impression on every visitor, call and email in this 3-hour live online course with Simon Blair, on Wednesday 9 December 2026.$315ex GSTView course
- 9Dec2026Frontline Customer Service FoundationsWed 9 and Thu 10 Dec · 1:30–4:30pm AEDT · 2 × 3 hours · Online via ZoomGive your face-to-face team more time, practice and coaching to master customer service in this 2 × 3-hour live online course with Simon Blair, Wednesday 9 and Thursday 10 December 2026.$485ex GSTView course
- 10Dec2026Customer Service Phone EssentialsThu 10 Dec · 9:30am–12:30pm AEDT · 3 hours · Online via ZoomGive your team a proven structure for every customer call in this 3-hour live online course with Simon Blair, on Thursday 10 December 2026.$315ex GSTView course
- 13Jan2027Reception Customer Service EssentialsWed 13 Jan · 1:30–4:30pm AEDT · 3 hours · Online via ZoomHelp your front desk make a great first impression on every visitor, call and email in this 3-hour live online course with Simon Blair, on Wednesday 13 January 2027.$315ex GSTView course
- 14Jan2027Customer Service Phone EssentialsThu 14 Jan · 1:30–4:30pm AEDT · 3 hours · Online via ZoomGive your team a proven structure for every customer call in this 3-hour live online course with Simon Blair, on Thursday 14 January 2027.$315ex GSTView course
- 19Jan2027Public Sector EssentialsTue 19 Jan · 1:30–4:30pm AEDT · 3 hours · Online via ZoomGive council, department and agency staff a clear framework for every phone enquiry in this 3-hour live online course with Simon Blair, on Tuesday 19 January 2027.$335ex GSTView course
- 20Jan2027Frontline Customer Service EssentialsWed 20 Jan · 1:30–4:30pm AEDT · 3 hours · Online via ZoomGive your face-to-face team a proven structure so every customer feels welcome and well looked after, in this 3-hour live online course with Simon Blair, on Wednesday 20 January 2027.$315ex GSTView course
- 21Jan2027Technical Support Customer Service EssentialsThu 21 Jan · 1:30–4:30pm AEDT · 3 hours · Online via ZoomGive your help desk a proven structure for every support call in this 3-hour live online course with Simon Blair, on Thursday 21 January 2027.$315ex GSTView course
- 2Feb2027Tech Support FoundationsTue 2 and Wed 3 Feb · 1:30–4:30pm AEDT · 2 × 3 hours · Online via ZoomBuild the customer service skills your help desk needs on the phone, by email and in chat in this 2 × 3-hour live online course with Simon Blair, Tuesday 2 and Wednesday 3 February 2027.$485ex GSTView course
- 4Feb2027Reception FoundationsThu 4 and Fri 5 Feb · 1:00–4:00pm AEDT · 2 × 3 hours · Online via ZoomLift reception and front desk service across face-to-face, phone and email in this 2 × 3-hour live online course with Simon Blair, Thursday 4 and Friday 5 February 2027.$485ex GSTView course
- 9Feb2027Public Sector FoundationsTue 9 and Wed 10 Feb · 1:30–4:30pm AEDT · 2 × 3 hours · Online via ZoomBuild skill, confidence and consistency across your council or agency team in this 2 × 3-hour live online course with Simon Blair, Tuesday 9 and Wednesday 10 February 2027.$495ex GSTView course
- 11Feb2027Phone Customer Service FoundationsThu 11 and Fri 12 Feb · 1:00–4:00pm AEDT · 2 × 3 hours · Online via ZoomGive your team a proven structure for every call, plus the confidence to handle difficult customers, in this 2 × 3-hour live online course with Simon Blair, Thursday 11 and Friday 12 February 2027.$485ex GSTView course
- 16Feb2027Frontline Customer Service FoundationsTue 16 and Wed 17 Feb · 1:30–4:30pm AEDT · 2 × 3 hours · Online via ZoomGive your face-to-face team more time, practice and coaching to master customer service in this 2 × 3-hour live online course with Simon Blair, Tuesday 16 and Wednesday 17 February 2027.$485ex GSTView course
- 18Feb2027Inbound Phone Sales EssentialsThu 18 Feb · 1:30–4:30pm AEDT · 3 hours · Online via ZoomTurn more inbound calls into sales, without scripts or pressure, in this 3-hour live online course with Simon Blair, on Thursday 18 February 2027.$315ex GSTView course
- 23Feb2027Contact Centre Coaching PROTue 23, Thu 25 and Fri 26 Feb · 1:00–4:00pm AEDT · 3 × 3 hours · Online via ZoomGive your Team Leaders a proven coaching method, aligned with the Contact Centre CX Standards, in this 3 × 3-hour live online course with Simon Blair, Tuesday 23, Thursday 25 and Friday 26 February 2027.$847ex GSTView course
- 3Mar2027Collections FoundationsWed 3 and Thu 4 Mar · 1:30–4:30pm AEDT · 2 × 3 hours · Online via ZoomHandle conversations about overdue accounts with confidence, negotiate workable terms and close with a commitment, in this 2 × 3-hour live online course with Simon Blair, Wednesday 3 and Thursday 4 March 2027.$485ex GSTView course
- 9Mar2027Inbound Phone Sales FoundationsTue 9 and Wed 10 Mar · 1:30–4:30pm AEDT · 2 × 3 hours · Online via ZoomBuild confident inbound sales conversations, from the first hello to handling objections and closing, in this 2 × 3-hour live online course with Simon Blair, Tuesday 9 and Wednesday 10 March 2027.$485ex GSTView course
- 11Mar2027Retention FoundationsThu 11 and Fri 12 Mar · 1:00–4:00pm AEDT · 2 × 3 hours · Online via ZoomKeep more of the customers who call to cancel: uncover the real reason, acknowledge it with empathy and rebuild the value, in this 2 × 3-hour live online course with Simon Blair, Thursday 11 and Friday 12 March 2027.$485ex GSTView course
- 16Mar2027Tech Support FoundationsTue 16 and Wed 17 Mar · 9:30am–12:30pm AEDT · 2 × 3 hours · Online via ZoomBuild the customer service skills your help desk needs on the phone, by email and in chat in this 2 × 3-hour live online course with Simon Blair, Tuesday 16 and Wednesday 17 March 2027.$485ex GSTView course
- 16Mar2027Public Sector EssentialsTue 16 Mar · 1:30–4:30pm AEDT · 3 hours · Online via ZoomGive council, department and agency staff a clear framework for every phone enquiry in this 3-hour live online course with Simon Blair, on Tuesday 16 March 2027.$335ex GSTView course
- 17Mar2027Frontline Customer Service EssentialsWed 17 Mar · 1:30–4:30pm AEDT · 3 hours · Online via ZoomGive your face-to-face team a proven structure so every customer feels welcome and well looked after, in this 3-hour live online course with Simon Blair, on Wednesday 17 March 2027.$315ex GSTView course
- 18Mar2027Customer Service Phone EssentialsThu 18 Mar · 9:30am–12:30pm AEDT · 3 hours · Online via ZoomGive your team a proven structure for every customer call in this 3-hour live online course with Simon Blair, on Thursday 18 March 2027.$315ex GSTView course
- 18Mar2027Technical Support Customer Service EssentialsThu 18 Mar · 1:30–4:30pm AEDT · 3 hours · Online via ZoomGive your help desk a proven structure for every support call in this 3-hour live online course with Simon Blair, on Thursday 18 March 2027.$315ex GSTView course
- 23Mar2027Inbound Phone Sales EssentialsTue 23 Mar · 1:30–4:30pm AEDT · 3 hours · Online via ZoomTurn more inbound calls into sales, without scripts or pressure, in this 3-hour live online course with Simon Blair, on Tuesday 23 March 2027.$315ex GSTView course
- 24Mar2027Reception Customer Service EssentialsWed 24 Mar · 1:30–4:30pm AEDT · 3 hours · Online via ZoomHelp your front desk make a great first impression on every visitor, call and email in this 3-hour live online course with Simon Blair, on Wednesday 24 March 2027.$315ex GSTView course
- 7Apr2027Public Sector FoundationsWed 7 and Thu 8 Apr · 9:30am–12:30pm AEST · 2 × 3 hours · Online via ZoomBuild skill, confidence and consistency across your council or agency team in this 2 × 3-hour live online course with Simon Blair, Wednesday 7 and Thursday 8 April 2027.$495ex GSTView course
- 7Apr2027Contact Centre Coaching PROWed 7, Thu 8 and Fri 9 Apr · 1:00–4:00pm AEST · 3 × 3 hours · Online via ZoomGive your Team Leaders a proven coaching method, aligned with the Contact Centre CX Standards, in this 3 × 3-hour live online course with Simon Blair, Wednesday 7 to Friday 9 April 2027.$847ex GSTView course
We’ll be adding new course dates soon. Can’t wait? Talk to us about a private course.
Outside the classroom
Who you’ll be learning from
Simon lives in regional Victoria with his four kids. When he’s not training, he’s on stage as an acoustic guitarist and singer, playing classic rock and pop at local gigs.
His twin daughters are rising footy stars, one playing for North Melbourne. And as a self-declared “cool nerd”, he escapes into fantasy worlds with Dungeons & Dragons sessions with his mates.
Musician
Acoustic guitar and vocals at local gigs and events.
Footy family
Never misses a North Melbourne Kangaroos game.
Self-declared “cool nerd”
Dungeons & Dragons with his mates.
Reviews
What participants say about Simon
Verified reviews from people Simon has trained.
374 verified reviews across all CX Skills courses
Read every reviewSimon’s courses · 145 reviews
On Google · 39 reviews
Independently verified
Want Simon to train your team?
Book tickets on a public course, or talk to us about a private course, online or onsite.