Live online · 3 × 3 hours · with Simon Blair

Contact Centre Coaching PRO

A proven blueprint for coaching conversations that actually change behaviour, aligned with the ACXPA Global Contact Centre CX Standards used to assess centres for the rankings.

For Team Leaders and coaches who want a structured, repeatable approach that lifts performance, engagement and customer outcomes.

  • Aligned with the ACXPA Global Contact Centre CX Standards
  • Led by Simon Blair
  • Live coaching simulations
  • Certificate included

Trusted by leading organisationsHundreds of businesses, from local councils to national brands, have chosen CX Skills to upskill their teams. See who we’ve trained

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  • City of Casey logo
  • Federal Circuit Court of Australia logo
  • I-MED Radiology logo
  • MECCA logo
  • Taronga Zoo logo
  • Viking Cruises logo
  • Ultra Tune logo

What’s in it for your team

What your Team Leaders will do differently

Too many Team Leaders step into coaching without the structure, skills or confidence they need, and the result is inconsistent performance and disengaged staff.

Coaching PRO turns them into confident coaches who run consistent, high-impact conversations against a clear standard.

  • Consistent coaching across every leader
  • Better quality and customer outcomes
  • Higher engagement and retention
Team Leader coaching a smiling agent at his desk

Coach to a clear standard

Use the Standards’ competencies to define what a great conversation sounds like.

Run better conversations

Five coaching competencies that uncover strengths and change behaviour.

Coach any type of person

Adapt to varied performance levels, experience and attitudes.

Handle the hard stuff

Tackle negativity, closed minds and low accountability, fairly and firmly.

Make it stick

Spaced sessions with practice between them, so new habits form.

Leave with a plan

An action plan for three key coaching behaviours to use straight away.

The course

Three sessions, from foundations to mastery

Coaching PRO runs over three live 3-hour sessions: nine hours of expert-led training, with time to practise between sessions so the behaviours stick.

Every session includes live coaching simulations, so Team Leaders build fluency and confidence, not just knowledge.

It isn’t compulsory, but we recommend Team Leaders first complete one of our phone customer service courses, because the coaching examples use the framework taught there.

  • 3 × 3 hoursThree live sessions, 9 hours
  • Live onlineOr a one-day onsite workshop
  • Live simulationsPractice with feedback in every session
  • CertificateFor everyone who completes

What’s covered: three sessions

Each session builds on the last, finishing with a coach-the-coach assessment and an action plan.

Session 1

Foundations of effective coaching

What makes a great coach, and how to coach the behaviours that drive premium customer experiences.

  • Lessons from business and sports coaching
  • Coaching to the Standards’ competencies
  • The five coaching competencies
Session 2

Application and handling the hard stuff

Apply the method in realistic simulations, including the conversations most leaders avoid.

  • Simulations with varied staff types
  • Negative attitudes and closed minds
  • Clear, fair and firm coaching
Session 3

Consolidation, assessment and next steps

Coach the coach: peer simulations with facilitator assessment and feedback, then close any gaps.

  • Coach-the-coach assessment
  • Targeted practice on gaps
  • Your individual action plan

Choose how to take part

Book a ticket on a public course, or run it privately for your Team Leaders.

Public course

Join a scheduled live online class

  • 3 × 3-hour live online sessions
  • Learn alongside leaders from other organisations
  • Book one ticket or several
  • Save 15% when you book 3 or more
See upcoming dates

Private team course

Your Team Leaders only, online or onsite

  • Your own scenarios and coaching priorities
  • Live online, or onsite as a one-day workshop
  • Consistent coaching across your whole team
  • Minimum 5 participants
Talk to us about your team

Want your whole centre coaching to the Standards? See the Certified Contact Centre program

Simon Blair

Simon Blair

Co-author of the ACXPA Global Contact Centre CX Standards

  • 30+years training and consulting
  • 50,000+calls assessed
  • 4.9/5average course rating

Meet your trainer

Learn from the person who assesses the best centres

For over 30 years, Simon Blair has helped frontline teams deliver consistently better customer experiences, on the phone, face-to-face, by email and in live chat.

He has personally assessed more than 50,000 customer interactions across sales, service and retention, so he knows what good looks like, and what doesn’t. That is what your Team Leaders learn to coach to.

  • General Manager, Benchmarking at ACXPA
  • Co-author of the ACXPA Global Contact Centre CX Standards
  • Oversees the Australian Call Centre Rankings, updated monthly for ACXPA members
  • Assessed calls across sales, service and retention

See Simon’s profile

★★★★★
Simon is an incredible facilitator and presenter, and his knowledge of call centre operations becomes evident almost immediately.
Nathan AninakwahTeam Leader, Legal Aid NSW
★★★★★
Simon has a great knowledge and skill in this area. Simon is very engaging.
Helen TimoneyTeam Leader, Legal Aid NSW
★★★★★
Simon taught skills you probably use every day but brought format and structure to it.
Louis StylesNetwork and Security Operations Specialist, AC3

Getting sign-off?

Everything your manager needs, in one PDF

Download a four-page fact sheet with the outcomes, modules, format, price and options, ready to forward or attach to an approval.

Contact Centre Coaching PRO fact sheet

3 × 3 hours live online with Simon Blair, $847 per person. Public or private.

Download the PDF

Prefer to talk it through?

Not sure it suits your team? Get in touch and we’ll help you choose.

Talk to us

Upcoming live public courses

Book a Contact Centre Coaching PRO course

Public courses run live online over three 3-hour sessions, so your leaders can join from anywhere. Pay by card or request an invoice at checkout.

Each public course needs a minimum number of participants to run. If a date can’t go ahead, we’ll let you know as early as possible and you can move to another date or get a full refund.

  • Live with Simon BlairExpert-led and interactive
  • Live simulationsPractice with feedback
  • 15% off 3 or moreBooked in one transaction
  • 25% off for membersACXPA member pricing
Next available23Feb2027

Tuesday 23, Thursday 25 and Friday 26 February 2027

  • Session 1 Tue 23 Feb · 1:00–4:00pm AEDT
  • Session 2 Thu 25 Feb · 1:00–4:00pm AEDT
  • Session 3 Fri 26 Feb · 1:00–4:00pm AEDT

Online via Zoom · Bookings close Mon 22 Feb, 6:30pm

$847per person, ex GSTBook tickets15% off 3 or more tickets 4.9/5 · 374 reviews

More dates

Times shown in Melbourne time (AEST/AEDT).

Who it’s for

Who is Coaching PRO for?

Anyone who coaches frontline people in a contact centre: service, sales, collections or support, on the phone or across digital channels.

New Team Leaders

Confidence and practical conversation guides from the start.

Experienced Team Leaders

A structured method to replace ad-hoc feedback.

Coaches and QA specialists

Coaching that turns quality results into behaviour change.

Managers of smaller centres

Leaders who coach their people directly every day.

Performance owners

Leaders accountable for quality, sales or service metrics.

Emerging leaders

Senior agents preparing to coach their peers.

Looking for other team leader training? Browse all team leader courses

Built on the ACXPA Global Contact Centre CX Standards

Want your Team Leaders coaching to a clear, proven standard?

Coaching PRO is aligned with the ACXPA Global Contact Centre CX Standards, the framework behind the Australian Call Centre Rankings. Its Agent Mastery half defines five competencies and 18 measured behaviours that drive a great customer conversation.

Want to make it your centre’s standard? The Certified Contact Centre program trains your own assessors and leaders to score and coach to the Standards, with the Agent Performance Matrix and a Certified badge renewed each year.

  • Five competencies and 18 behaviours that drive great conversations
  • The same framework used to assess centres for the rankings
  • A path to certification for your whole centre

ACXPA membership

Want to save $211.75 on this course?ACXPA members pay $635.25, not $847, plus a year of coaching tools, WFM calculators and live expert support

Whether or not your Team Leaders book a course, ACXPA membership gives each of them their own login to a practitioner-built, vendor-neutral platform of coaching tools, WFM calculators, templates and training, plus live access to experienced practitioners every fortnight.

  • 50+hours of live expert access a year
  • 65+tools, templates and resources
  • 18calculators
  • 25%off CX Skills live public courses

Plus member tools built for the work Team Leaders actually do

Coaching & Performance Hub

With Business Membership: a Team Leader Coaching Guide for 14 common scenarios, a Goal Tracker, and GROW and SMART templates for consistent coaching conversations.

WFM Hub

Nine planning tools, including Erlang staffing and service level simulators, an Interval Planner and a Shrinkage Calculator.

Agent Performance Matrix

New: plots every agent on quality versus productivity, so the whole team’s coaching priorities are obvious in one view.

Outlier Detection Wizard

Pinpoints top and bottom performers across multiple metrics, so coaching effort lands where it matters most.

Ready-to-deliver training

Facilitator packs (HEAT, Active Listening, Complaints) as PowerPoint decks with speaker notes and scenario activities, ready to run with your team.

Learning library

17 self-paced courses with certificates, Member Bytes videos, one-minute refreshers and industry quizzes.

An ACXPA Individual Membership is $197 ex GST a year, and Business Membership starts at $497 for a team of five, under $100 per person.

Every member gets 25% off CX Skills live public courses: one person on this $847 course saves $211.

Why this course

Why centres choose Coaching PRO

Coaching to a clear standard delivers faster uplift, tighter alignment and more reliable results.

You don’t need to use the Standards to benefit: the methods and conversation guides stand on their own.

Built on the Standards

Aligned with the competencies used to assess centres for the rankings.

Taught by a co-author

Simon co-authored the Standards and leads the rankings assessments.

Practice, not theory

Live coaching simulations with feedback in every session.

Spaced for retention

Three sessions with practice between them, so habits stick.

Works in any centre

Service, sales, collections or support, any size or sector.

A path to certification

Take the whole centre further with the Certified Contact Centre program.

Reviews

What participants say

Verified reviews from Team Leaders who’ve completed our coaching and leadership courses.

4.9

374 verified reviews across all CX Skills courses

Read every review
4.9

Team leader courses · 40 reviews

5.0

On Google · 39 reviews
Independently verified

View all testimonials

FAQs

Contact Centre Coaching PRO FAQs

Delivery, pricing, the Standards and who the course suits.

Still have questions? Get in touch
Who should attend?
New and experienced Team Leaders, coaches, QA specialists and managers of smaller centres who coach their people directly, in service, sales, collections or support.
Do Team Leaders need to do another course first?
It isn’t compulsory. We do recommend Team Leaders first complete one of our phone customer service courses (Essentials, Foundations or PRO), because the coaching examples in Coaching PRO use the framework taught there.
What are the ACXPA Global Contact Centre CX Standards?
The ACXPA Global Contact Centre CX Standards define and measure what good looks like in a contact centre. Agent Mastery (70% of the score) covers five competencies and 18 behaviours; Accessibility covers how easy it is to reach a person. They’re the framework behind the Australian Call Centre Rankings.
Do we need to use the Standards to benefit?
No. The coaching methods and conversation guides stand on their own. Coaching to a clear standard does tend to deliver faster, more consistent results.
What is the Certified Contact Centre program?
An ACXPA program that trains your own assessors and leaders to score and coach to the Standards, using the Agent Performance Matrix, with a Certified badge renewed each year. Find out more.
How is the course delivered?
Public courses run live online via Zoom over 3 × 3-hour sessions. Private courses run live online or onsite as a one-day workshop.
How much does it cost?
Public courses are $847 per person (ex GST). Save 15% when you book three or more tickets in the same transaction, and ACXPA members save 25%. Private courses (minimum 5 participants) are quoted.
What’s included?
Three live 3-hour sessions with Simon, coaching simulations with feedback, an individual action plan and a certificate of achievement.
Will the course definitely go ahead?
Public courses need a minimum number of participants to run, so we reserve the right to reschedule or cancel a date if too few people book. If that happens, we’ll let you know as early as possible and you can move to another date or get a full refund.
What do participants need?
A computer with a stable internet connection, Zoom, and a headset and camera for the best experience. You’ll receive your join link before the course starts.
How do I book?
For a public course, choose a date in the upcoming dates and book online by card or invoice. For private training, talk to us or call +61 3 9008 7287.

Talk to us

Questions about training your team?

Book a call to talk it through, or send us a message and we’ll get back to you.

Book a callDownload the fact sheet

Prefer the phone? Call +61 3 9008 7287 (Mon–Fri, 8:30–17:30 Melbourne time) or email hello@cxskills.com.au.

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Ready to turn your Team Leaders into coaches?

Book tickets on a public course, or talk to us about a private course, online or onsite.