Live online · 3 × 3 hours · with Simon Blair
Contact Centre Coaching PRO
A proven blueprint for coaching conversations that actually change behaviour, aligned with the ACXPA Global Contact Centre CX Standards used to assess centres for the rankings.
For Team Leaders and coaches who want a structured, repeatable approach that lifts performance, engagement and customer outcomes.
- Aligned with the ACXPA Global Contact Centre CX Standards
- Led by Simon Blair
- Live coaching simulations
- Certificate included
Trusted by leading organisationsHundreds of businesses, from local councils to national brands, have chosen CX Skills to upskill their teams. See who we’ve trained
What’s in it for your team
What your Team Leaders will do differently
Too many Team Leaders step into coaching without the structure, skills or confidence they need, and the result is inconsistent performance and disengaged staff.
Coaching PRO turns them into confident coaches who run consistent, high-impact conversations against a clear standard.
- Consistent coaching across every leader
- Better quality and customer outcomes
- Higher engagement and retention
Coach to a clear standard
Use the Standards’ competencies to define what a great conversation sounds like.
Run better conversations
Five coaching competencies that uncover strengths and change behaviour.
Coach any type of person
Adapt to varied performance levels, experience and attitudes.
Handle the hard stuff
Tackle negativity, closed minds and low accountability, fairly and firmly.
Make it stick
Spaced sessions with practice between them, so new habits form.
Leave with a plan
An action plan for three key coaching behaviours to use straight away.
The course
Three sessions, from foundations to mastery
Coaching PRO runs over three live 3-hour sessions: nine hours of expert-led training, with time to practise between sessions so the behaviours stick.
Every session includes live coaching simulations, so Team Leaders build fluency and confidence, not just knowledge.
It isn’t compulsory, but we recommend Team Leaders first complete one of our phone customer service courses, because the coaching examples use the framework taught there.
- 3 × 3 hoursThree live sessions, 9 hours
- Live onlineOr a one-day onsite workshop
- Live simulationsPractice with feedback in every session
- CertificateFor everyone who completes
What’s covered: three sessions
Each session builds on the last, finishing with a coach-the-coach assessment and an action plan.
Foundations of effective coaching
What makes a great coach, and how to coach the behaviours that drive premium customer experiences.
- Lessons from business and sports coaching
- Coaching to the Standards’ competencies
- The five coaching competencies
Application and handling the hard stuff
Apply the method in realistic simulations, including the conversations most leaders avoid.
- Simulations with varied staff types
- Negative attitudes and closed minds
- Clear, fair and firm coaching
Consolidation, assessment and next steps
Coach the coach: peer simulations with facilitator assessment and feedback, then close any gaps.
- Coach-the-coach assessment
- Targeted practice on gaps
- Your individual action plan
Choose how to take part
Book a ticket on a public course, or run it privately for your Team Leaders.
Public course
Join a scheduled live online class
- 3 × 3-hour live online sessions
- Learn alongside leaders from other organisations
- Book one ticket or several
- Save 15% when you book 3 or more
Private team course
Your Team Leaders only, online or onsite
- Your own scenarios and coaching priorities
- Live online, or onsite as a one-day workshop
- Consistent coaching across your whole team
- Minimum 5 participants
Want your whole centre coaching to the Standards? See the Certified Contact Centre program
Simon Blair
Co-author of the ACXPA Global Contact Centre CX Standards
- 30+years training and consulting
- 50,000+calls assessed
- 4.9/5average course rating
Meet your trainer
Learn from the person who assesses the best centres
For over 30 years, Simon Blair has helped frontline teams deliver consistently better customer experiences, on the phone, face-to-face, by email and in live chat.
He has personally assessed more than 50,000 customer interactions across sales, service and retention, so he knows what good looks like, and what doesn’t. That is what your Team Leaders learn to coach to.
- General Manager, Benchmarking at ACXPA
- Co-author of the ACXPA Global Contact Centre CX Standards
- Oversees the Australian Call Centre Rankings, updated monthly for ACXPA members
- Assessed calls across sales, service and retention
Simon is an incredible facilitator and presenter, and his knowledge of call centre operations becomes evident almost immediately.
Simon has a great knowledge and skill in this area. Simon is very engaging.
Simon taught skills you probably use every day but brought format and structure to it.
Getting sign-off?
Everything your manager needs, in one PDF
Download a four-page fact sheet with the outcomes, modules, format, price and options, ready to forward or attach to an approval.
Contact Centre Coaching PRO fact sheet
3 × 3 hours live online with Simon Blair, $847 per person. Public or private.
Download the PDFPrefer to talk it through?
Not sure it suits your team? Get in touch and we’ll help you choose.
Talk to usUpcoming live public courses
Book a Contact Centre Coaching PRO course
Public courses run live online over three 3-hour sessions, so your leaders can join from anywhere. Pay by card or request an invoice at checkout.
Each public course needs a minimum number of participants to run. If a date can’t go ahead, we’ll let you know as early as possible and you can move to another date or get a full refund.
Tuesday 23, Thursday 25 and Friday 26 February 2027
- Session 1 Tue 23 Feb · 1:00–4:00pm AEDT
- Session 2 Thu 25 Feb · 1:00–4:00pm AEDT
- Session 3 Fri 26 Feb · 1:00–4:00pm AEDT
Online via Zoom · Bookings close Mon 22 Feb, 6:30pm
More dates
- 7Apr2027Wed 7, Thu 8 and Fri 9 Apr 20271:00–4:00pm AEST · each session · Online via Zoom$847ex GSTBook tickets
Who it’s for
Who is Coaching PRO for?
Anyone who coaches frontline people in a contact centre: service, sales, collections or support, on the phone or across digital channels.
New Team Leaders
Confidence and practical conversation guides from the start.
Experienced Team Leaders
A structured method to replace ad-hoc feedback.
Coaches and QA specialists
Coaching that turns quality results into behaviour change.
Managers of smaller centres
Leaders who coach their people directly every day.
Performance owners
Leaders accountable for quality, sales or service metrics.
Emerging leaders
Senior agents preparing to coach their peers.
Looking for other team leader training? Browse all team leader courses
Built on the ACXPA Global Contact Centre CX Standards
Want your Team Leaders coaching to a clear, proven standard?
Coaching PRO is aligned with the ACXPA Global Contact Centre CX Standards, the framework behind the Australian Call Centre Rankings. Its Agent Mastery half defines five competencies and 18 measured behaviours that drive a great customer conversation.
Want to make it your centre’s standard? The Certified Contact Centre program trains your own assessors and leaders to score and coach to the Standards, with the Agent Performance Matrix and a Certified badge renewed each year.
- Five competencies and 18 behaviours that drive great conversations
- The same framework used to assess centres for the rankings
- A path to certification for your whole centre
ACXPA membership
Want to save $211.75 on this course?ACXPA members pay $635.25, not $847, plus a year of coaching tools, WFM calculators and live expert support
Whether or not your Team Leaders book a course, ACXPA membership gives each of them their own login to a practitioner-built, vendor-neutral platform of coaching tools, WFM calculators, templates and training, plus live access to experienced practitioners every fortnight.
- 50+hours of live expert access a year
- 65+tools, templates and resources
- 18calculators
- 25%off CX Skills live public courses
Live expert access, every fortnight
Our Open Mic is a relaxed, off-the-record Zoom every second Tuesday with ACXPA’s founder and CEO.
No agenda, no slides: bring a question, share what you’re working through, or just listen.
Call Centre and CX Roundtables
Monthly live panels with contact centre and CX leaders on the problems customer-facing teams face every day.
Every session is kept in a searchable library, with an AI assistant that answers your questions.
Eight specialist hubs
Customer service, CX, complaints handling, coaching, training and onboarding, call centres, WFM and benchmarking.
Each hub has its own tools, templates and training, ready when you need them.
Plus member tools built for the work Team Leaders actually do
Coaching & Performance Hub
With Business Membership: a Team Leader Coaching Guide for 14 common scenarios, a Goal Tracker, and GROW and SMART templates for consistent coaching conversations.
WFM Hub
Nine planning tools, including Erlang staffing and service level simulators, an Interval Planner and a Shrinkage Calculator.
Agent Performance Matrix
New: plots every agent on quality versus productivity, so the whole team’s coaching priorities are obvious in one view.
Outlier Detection Wizard
Pinpoints top and bottom performers across multiple metrics, so coaching effort lands where it matters most.
Ready-to-deliver training
Facilitator packs (HEAT, Active Listening, Complaints) as PowerPoint decks with speaker notes and scenario activities, ready to run with your team.
Learning library
17 self-paced courses with certificates, Member Bytes videos, one-minute refreshers and industry quizzes.
An ACXPA Individual Membership is $197 ex GST a year, and Business Membership starts at $497 for a team of five, under $100 per person.
Every member gets 25% off CX Skills live public courses: one person on this $847 course saves $211.
Why this course
Why centres choose Coaching PRO
Coaching to a clear standard delivers faster uplift, tighter alignment and more reliable results.
You don’t need to use the Standards to benefit: the methods and conversation guides stand on their own.
Built on the Standards
Aligned with the competencies used to assess centres for the rankings.
Taught by a co-author
Simon co-authored the Standards and leads the rankings assessments.
Practice, not theory
Live coaching simulations with feedback in every session.
Spaced for retention
Three sessions with practice between them, so habits stick.
Works in any centre
Service, sales, collections or support, any size or sector.
A path to certification
Take the whole centre further with the Certified Contact Centre program.
Reviews
What participants say
Verified reviews from Team Leaders who’ve completed our coaching and leadership courses.
374 verified reviews across all CX Skills courses
Read every reviewTeam leader courses · 40 reviews
On Google · 39 reviews
Independently verified
FAQs
Contact Centre Coaching PRO FAQs
Delivery, pricing, the Standards and who the course suits.
Who should attend?
Do Team Leaders need to do another course first?
What are the ACXPA Global Contact Centre CX Standards?
Do we need to use the Standards to benefit?
What is the Certified Contact Centre program?
How is the course delivered?
How much does it cost?
What’s included?
Will the course definitely go ahead?
What do participants need?
How do I book?
Talk to us
Questions about training your team?
Book a call to talk it through, or send us a message and we’ll get back to you.
Book a callDownload the fact sheet
Prefer the phone? Call +61 3 9008 7287 (Mon–Fri, 8:30–17:30 Melbourne time) or email hello@cxskills.com.au.
Ready to turn your Team Leaders into coaches?
Book tickets on a public course, or talk to us about a private course, online or onsite.