
Live online public course with Marc Carriere
Outbound Sales EssentialsTuesday 14 September 2027
A 3-hour live course for anyone who makes outbound sales calls. You’ll learn a repeatable call structure to open with confidence, find what matters to the buyer, handle objections and close for a clear next step.
One live 3-hour session with Marc Carriere, plus a certificate. Book one ticket or several for your team.
- Led by Marc Carriere, 35 years in outbound
- B2B and B2C calling
- Live, expert-led training
- Certificate included
Trusted by leading organisationsHundreds of businesses, from local councils to national brands, have chosen CX Skills to upskill their teams. See who we’ve trained
What’s in it for you
Designed for immediate impact, from the very next call
Every technique is practised in the session with realistic call scenarios, so you can use it on your very next outbound call.
For you, that means calmer, more confident callers and more calls that end in a sale, an appointment or a qualified next step.
- Confident openings
- Smarter discovery
- Clear next steps on every call

Beat call reluctance
Why cold calling feels hard, and how to reset confidence fast.
Know how buyers think
Trust, resistance and what makes a buyer engage right now.
Follow a proven call flow
From introduction and intent to discovery, presentation and close.
Find the hot buttons
Smarter questions that uncover what matters, and why.
Handle objections calmly
Find the real objection and respond without getting defensive.
Close for a next step
A sale, an appointment or an agreed follow-up.
The course
One focused session for outbound sales calls
Outbound Sales Essentials is a single 3-hour live session covering nine practical modules, from call reluctance and buyer psychology to objections and closing.
It’s ideal for new outbound callers, experienced callers who want more structure, and business owners who make their own sales calls.
The session is fully interactive, with realistic call scenarios, group activities and coached practice, so participants leave with a call structure they can use straight away.
- 1 × 3 hoursOne live session
- Online or onsitePublic online; private either way
- Public or privateOne ticket or your whole team
- CertificateFor everyone who completes
What’s covered: nine modules
Realistic call scenarios, group activities and coached practice across nine modules, all in one 3-hour session.
Why Cold Calling Feels Hard (and How to Fix It)
The real reasons outbound calls fail, and how to reset confidence fast.
- Fear of rejection
- Low connect rates and access
- Buyer scepticism
Anatomy of a Buyer
What buyers are actually looking for before they engage.
- Buyer resistance
- Trust versus distrust
- A reason to engage now
Self-Motivation & Mind Conditioning
Make the first call, recover quickly and keep energy high.
- Simple self-motivators
- Pre-call conditioning
- Bouncing back from a no
The Repeatable Outbound Call Structure
A practical call flow from the first hello to the close.
- Introduction and intent statement
- Transition to discovery
- Presentation, trial closes and close
Discovery That Finds the “Hot Buttons”
Smarter questions, then drill down to understand why.
- Questions that uncover what matters
- Drilling down
- A relevant, persuasive pitch
Benefit-Led Presentations
Keep the pitch tight, personal and focused on outcomes.
- Link features to hot buttons
- Focus on outcomes
- Avoid “easy objections”
Trial Closes That Build Momentum
Small “yes” moments that make the close feel natural.
- Tie-down questions
- Reading the buyer
- Building momentum
Handling Objections
Find the real objection and guide the call back to value.
- Real versus surface objections
- Acknowledge with empathy
- Respond without defensiveness
Closing & Next Steps
Close cleanly without over-selling, and secure the commitment.
- Recognise buying signs
- Ask directly
- Confirm the outcome
Training a whole team? Talk to us about a private course
Compare outbound sales courses
Need more depth? Compare the two outbound sales courses
Both courses teach the same repeatable call framework. Foundations adds mindset, buyer psychology, gatekeepers and more practice across two sessions.
Outbound Sales Essentials
1 × 3-hour sessionlive online or onsite
$315per person, ex GST
Best for: anyone who needs fast, practical outbound skills they can use straight away.
- A repeatable outbound call structure
- Confident openings and discovery
- Handling objections
- Closing for a clear next step
You’re on this page
Outbound Sales Foundations
2 × 3-hour sessionslive online or onsite
$485per person, ex GST
Best for: anyone who wants deeper outbound skills and more practice.
- Everything in Essentials
- Mindset, confidence and voice
- Getting past gatekeepers (B2B)
- Feel, felt, found objection handling
Not sure which course suits your team? Ask for a recommendation

Marc Carriere
Outbound sales coach and call centre specialist
- 35years in lead generation, telesales and appointment setting
- 7countries, calling B2B and B2C
- 100sof leaders trained, coached and mentored
Meet your trainer
Learn outbound calling from someone who has done it for 35 years
Marc Carriere has spent 35 years in lead generation, telesales and appointment setting, making B2B and B2C calls across seven countries.
He has owned and run a call centre himself, so he teaches what actually works on outbound calls, not generic sales theory.
- ACXPA Verified Trainer
- Has owned and run a call centre himself
- B2B and B2C outbound calling
- Worked in Australia, Canada, the UK, the USA and more
What people say about Marc’s training, from his Team Leader courses:
Marc is friendly and full of knowledge. He really tailored the program to what I needed and had some fabulous advice.
Marc was a very engaging facilitator and opened the floor to some impactful discussions on each topic.
From the outset of communicating with Marc to book the course, he was friendly, professional, and very accommodating to our needs…
Getting sign-off?
Everything your manager needs, in one PDF
Download a two-page fact sheet for Outbound Sales Essentials: outcomes, modules, format, price and options, plus how it compares with our other outbound sales courses.
Course fact sheet (PDF)
Outcomes, modules, format, price and how to book, ready to forward or attach to an approval.
Download the fact sheetPrefer to talk it through?
Not sure which course or format suits your team? Get in touch and we’ll help you choose.
Talk to usWho it’s for
Who is outbound sales training for?
Anyone who proactively calls prospects or customers to create, progress or close sales opportunities, B2B or B2C, from a business owner making their own calls to a full outbound team.
Outbound sales representatives
Generating pipeline through cold, warm or campaign calling.
Appointment setters, SDRs and BDRs
Booking meetings and qualifying leads for a sales team.
Contact centre sales agents
Working outbound lists, campaigns and warm lead pools.
Account managers
Calling existing clients to renew, upsell or cross-sell.
Telemarketing and fundraising teams
B2B and B2C callers lifting connect rates and outcomes.
Business owners and sales leaders
Making outbound calls as part of growing the business.
Looking for the full range of outbound sales training? See all outbound sales courses
Reviews
What participants say about our sales training
Our outbound courses are new, so these verified reviews are from people who’ve completed our other sales courses.
Pricing
Pricing and payment options
Three hours of live training with Marc Carriere and a certificate, for $315 per person ex GST. Book one ticket or your whole team, and pay by card or invoice at checkout.
Places are limited to keep the session interactive, so book early to secure your place.
- Save 15% when you book 3 or more tickets in one transaction
- ACXPA members pay $236.25 per person, a 25% saving (see below)
- Card or invoice: choose how to pay at checkout
- Certificate for everyone who completes
- Training a whole team? Private courses run live online or onsite for groups of 5 or more

Official ACXPA training partner
Want to save $78.75 on this course? ACXPA members pay $236.25, not $315, plus a year of self-paced sales courses, tools and live expert support
- 50+hours of live expert access a year
- 65+tools, templates and resources
- 18calculators
- 25%off CX Skills live public courses
ACXPA members save 25% on this course and every CX Skills live public course.
ACXPA membership is a practitioner-built toolkit for anyone who makes outbound sales calls: self-paced sales and retention courses, coaching tools and live expert access every fortnight, for a full year.
What your sales team gets, all year round
- Self-paced courses to help lift sales and retention, each with a workbook, quiz and certificate, plus one-minute refreshers for team huddles
- Coaching tools, including the Agent Performance Matrix, which plots each person on quality versus productivity
- Customer lifetime value, churn and retention calculators that show what every new customer is worth over time
- A call-time cost calculator that shows what a few avoidable seconds per call cost, in dollars and full-time-equivalent capacity
- Live expert access: monthly Roundtables and a fortnightly Open Mic with ACXPA’s founder
- Monthly Call Centre Rankings: see how Australia’s best sales centres are tracking every month (the public only sees them each quarter)
FAQs
Outbound Sales Essentials FAQs
Format, pricing, content and who the course suits.
Who should attend?
What’s covered?
When is the session?
What if I can’t make this date?
How is it different from Foundations?
Does it cover B2B and B2C calling?
How much does it cost?
How is it delivered?
Will the course definitely go ahead?
Do participants receive a certificate?
Is there a lower-cost or self-paced option?
Can I get something to share with my manager?
How do I book?
Talk to us
Questions about training your team?
Book a call to talk it through, or send us a message and we’ll get back to you.
Book a callDownload the fact sheet
Prefer the phone? Call +61 3 9008 7287 (Mon–Fri, 8:30–17:30 Melbourne time) or email hello@cxskills.com.au.
Ready to book your place?
Secure your tickets for Tuesday 14 September, or talk to us about a private course for your team.





















