
Live online public course with Simon Blair
Contact Centre Coaching PROTuesday 23, Thursday 25 and Friday 26 February 2027
A proven blueprint for coaching conversations that actually change behaviour, aligned with the ACXPA Global Contact Centre CX Standards used to assess centres for the rankings.
Three live 3-hour sessions with Simon Blair, co-author of the Contact Centre CX Standards, with live coaching simulations in every session.
- Aligned with the ACXPA Global Contact Centre CX Standards
- Led by Simon Blair
- Live coaching simulations
- Certificate included
Trusted by leading organisationsHundreds of businesses, from local councils to national brands, have chosen CX Skills to upskill their teams. See who we’ve trained
What’s in it for your team
What your Team Leaders will do differently
Too many Team Leaders step into coaching without the structure, skills or confidence they need, and the result is inconsistent performance and disengaged staff.
Coaching PRO turns them into confident coaches who run consistent, high-impact conversations against a clear standard.
- Consistent coaching across every leader
- Better quality and customer outcomes
- Higher engagement and retention

Coach to a clear standard
Use the Standards’ competencies to define what a great conversation sounds like.
Run better conversations
Five coaching competencies that uncover strengths and change behaviour.
Coach any type of person
Adapt to varied performance levels, experience and attitudes.
Handle the hard stuff
Tackle negativity, closed minds and low accountability, fairly and firmly.
Make it stick
Spaced sessions with practice between them, so new habits form.
Leave with a plan
An action plan for three key coaching behaviours to use straight away.
The course
Three sessions, from foundations to mastery
Coaching PRO runs over three live 3-hour sessions: nine hours of expert-led training, with time to practise between sessions so the behaviours stick.
Every session includes live coaching simulations, so Team Leaders build fluency and confidence, not just knowledge.
It isn’t compulsory, but we recommend Team Leaders first complete one of our phone customer service courses, because the coaching examples use the framework taught there.
- 3 × 3 hoursThree live sessions, 9 hours
- Live onlineOr a one-day onsite workshop
- Live simulationsPractice with feedback in every session
- CertificateFor everyone who completes
What’s covered: three sessions
Each session builds on the last, finishing with a coach-the-coach assessment and an action plan.
Foundations of effective coaching
What makes a great coach, and how to coach the behaviours that drive premium customer experiences.
- Lessons from business and sports coaching
- Coaching to the Standards’ competencies
- The five coaching competencies
Application and handling the hard stuff
Apply the method in realistic simulations, including the conversations most leaders avoid.
- Simulations with varied staff types
- Negative attitudes and closed minds
- Clear, fair and firm coaching
Consolidation, assessment and next steps
Coach the coach: peer simulations with facilitator assessment and feedback, then close any gaps.
- Coach-the-coach assessment
- Targeted practice on gaps
- Your individual action plan
Training a whole team? Talk to us about a private course

Simon Blair
Co-author of the ACXPA Global Contact Centre CX Standards
- 30+years training and consulting
- 50,000+calls assessed
- 4.9/5average course rating
Meet your trainer
Learn from the person who assesses the best centres
For over 30 years, Simon Blair has helped frontline teams deliver consistently better customer experiences, on the phone, face-to-face, by email and in live chat.
He has personally assessed more than 50,000 customer interactions across sales, service and retention, so he knows what good looks like, and what doesn’t. That is what your Team Leaders learn to coach to.
- General Manager, Benchmarking at ACXPA
- Co-author of the ACXPA Global Contact Centre CX Standards
- Oversees the Australian Call Centre Rankings, updated monthly for ACXPA members
- Assessed calls across sales, service and retention
Simon is an incredible facilitator and presenter, and his knowledge of call centre operations becomes evident almost immediately.
Simon has a great knowledge and skill in this area. Simon is very engaging.
Simon taught skills you probably use every day but brought format and structure to it.
Getting sign-off?
Everything your manager needs, in one PDF
Download a four-page fact sheet with the outcomes, modules, format, price and options, ready to forward or attach to an approval.
Contact Centre Coaching PRO fact sheet
3 × 3 hours live online with Simon Blair, $847 per person. Public or private.
Download the PDFPrefer to talk it through?
Not sure it suits your team? Get in touch and we’ll help you choose.
Talk to usWho it’s for
Who is Coaching PRO for?
Anyone who coaches frontline people in a contact centre: service, sales, collections or support, on the phone or across digital channels.
New Team Leaders
Confidence and practical conversation guides from the start.
Experienced Team Leaders
A structured method to replace ad-hoc feedback.
Coaches and QA specialists
Coaching that turns quality results into behaviour change.
Managers of smaller centres
Leaders who coach their people directly every day.
Performance owners
Leaders accountable for quality, sales or service metrics.
Emerging leaders
Senior agents preparing to coach their peers.
Looking for other team leader training? Browse all team leader courses
Reviews
What participants say
Verified reviews from Team Leaders who’ve completed our coaching and leadership courses.
374 verified reviews across all CX Skills courses
Read every reviewTeam leader courses · 40 reviews
On Google · 39 reviews
Independently verified
Pricing
Pricing and payment options
Nine hours of live training with Simon Blair, including live coaching simulations and a certificate, for $847 per person ex GST. Book one ticket or your whole team, and pay by card or invoice at checkout.
Places are limited to keep the sessions interactive, so book early to secure your place.
- Save 15% when you book 3 or more tickets in one transaction
- ACXPA members pay $635.25 per person, a 25% saving (see below)
- Card or invoice: choose how to pay at checkout
- Live coaching simulations with feedback in every session
- Training a whole team? Private courses run live online, or onsite as a one-day workshop, for groups of 5 or more
- Minimum numbers apply: if these dates can’t go ahead, we’ll tell you early and you can move dates or get a full refund

Official ACXPA training partner
Want to save $211.75 on this course? ACXPA members pay $635.25, not $847, plus a year of coaching tools, WFM calculators and live expert support
- 50+hours of live expert access a year
- 65+tools, templates and resources
- 18calculators
- 25%off CX Skills live public courses
ACXPA members save 25% on this course and every CX Skills live public course.
ACXPA membership is a practitioner-built toolkit for Team Leaders: coaching tools, WFM calculators and live expert access every fortnight, for a full year, whether or not you book a course.
What your Team Leaders get, all year round
- Coaching & Performance Hub: the Agent Performance Matrix and Outlier Detection Wizard to target coaching effort
- With Business Membership: a Team Leader Coaching Guide for 14 common scenarios, GROW coaching scripts, SMART goal templates and an Employee Goal Tracker
- WFM Hub: nine planning tools for staffing, service levels and shrinkage
- Live expert access: a fortnightly Open Mic with ACXPA’s founder and monthly Call Centre and CX Roundtables
FAQs
Contact Centre Coaching PRO FAQs
Delivery, pricing, the Standards and who the course suits.
Who should attend?
Do Team Leaders need to do another course first?
When are the sessions?
What if I can’t make these dates?
What are the ACXPA Global Contact Centre CX Standards?
Do we need to use the Standards to benefit?
What is the Certified Contact Centre program?
How is the course delivered?
How much does it cost?
What’s included?
Will the course definitely go ahead?
What do participants need?
How do I book?
Talk to us
Questions about training your team?
Book a call to talk it through, or send us a message and we’ll get back to you.
Book a callDownload the fact sheet
Prefer the phone? Call +61 3 9008 7287 (Mon–Fri, 8:30–17:30 Melbourne time) or email hello@cxskills.com.au.
Ready to book your place?
Secure your tickets for 23, 25 and 26 February, or talk to us about a private course for your team.


























