Live online · 4 × 5 hours · with Daniel Ord
CX Management Fundamentals
The gold standard in CX management training: 20 hours of live, expert-led training in the five CX competencies behind the CCXP® certification.
Learn to lead CX with strategy, insight, culture, design and metrics, whether or not you plan to sit the exam.
- Led by global CX expert Daniel Ord
- Aligned with the CCXP® competencies
- Certificate included
Trusted by leading organisationsHundreds of businesses, from local councils to national brands, have chosen CX Skills to upskill their teams. See who we’ve trained
What’s in it for you
What you’ll be able to do
CX has become one of the biggest competitive advantages a business has, yet most people leading it have never had structured training.
This course gives you a complete framework for managing CX, so you can build a program that delivers measurable results and lead customer-centric change with confidence.
- Five CX competencies, one framework
- Evidence-based CX decisions
- A clear path to CCXP® certification
Set a CX strategy that sticks
Link your intended experience to business objectives, your brand and your customers.
Turn insight into action
Use surveys, research, personas and journey maps so decisions start with evidence.
Build a customer-centric culture
Governance, accountability, hiring and rewards that make CX everyone’s job.
Design better experiences
Human-centred design that brings customers and stakeholders into every step.
Measure what matters
Choose the right CX metrics, analyse them and show the return on investment.
Win support for CX
Build a business case for CX initiatives that senior stakeholders will back.
The course
Four sessions, the complete CX framework
CX Management Fundamentals runs over four live 5-hour sessions: 20 hours with Daniel Ord covering the five globally recognised CX competencies.
Daniel has refined the course since 2001 to balance theory, practical tools and real stories, so you learn why each approach works as well as what to do.
- 4 × 5 hoursFour live sessions, 20 hours
- Live onlineVia Zoom, join from anywhere
- Course workbookEvery slide and example to keep
- CCXP® alignedPlus a one-on-one exam prep session
What’s covered: four sessions
Each session covers part of the CX framework, with two bonus modules on understanding CX and customer research know-how.
Getting to the heart of CX
CX isn’t customer service or a better website. It’s how customers perceive everything you do.
- What CX is, and what it isn’t
- The experience across every touchpoint
- Turning theory into strategy and results
CX strategy and the voice of the customer
Build a CX strategy that supports your organisation’s strategy and brand, then listen and learn.
- A CX strategy linked to business goals
- Surveys, research and other listening tools
- Personas and journey maps that make insight real
Experience design and metrics
Use human-centred design to create better experiences, then measure whether they work.
- Stakeholder-inclusive, human-centred design
- Choosing objectives and what to measure
- Metrics, measurement and ROI
Accountability, governance and culture
How organisations show they take CX seriously, and how to build a culture that includes customers.
- The role of a Chief Customer Officer
- Governance and accountability for CX
- Hiring, beliefs and rewards that shape culture
Support to apply what you learn, and to sit the CCXP® exam
The course is just the start. Every participant leaves with the tools to put the framework into practice, and one-on-one help if they decide to certify.
Course workbook
Every slide and example from the training, so you can refer back to it long after the course.
One-on-one CCXP® coaching
Pursuing your CCXP®? A 60-minute private session with Daniel to check your knowledge before the exam.
Post-course resource library
Curated materials sent after the course, including template references, to extend what you learned.
Choose how to take part
Book a ticket on a public course, or run it privately for your team.
Public course
Join a scheduled live online class
- 4 × 5-hour live online sessions
- Learn alongside CX peers from around the world
- Book one ticket or several
- Save 15% when you book 2 or more
Private team course
Your team only, live online
- The same course, just for your team
- Time to discuss your organisation’s CX challenges
- Live online, on dates that suit you
- Minimum 5 participants
Not sure it’s the right fit? Talk to us
Getting sign-off?
Everything your manager needs, in one PDF
Download a four-page fact sheet with the outcomes, all four sessions, the support included, price and options, ready to forward or attach to an approval.
Upcoming live public courses
Book a CX Management Fundamentals course
Public courses run live online over four 5-hour sessions, so you can join from anywhere. Pay by card or request an invoice at checkout.
Each public course needs a minimum number of participants to run. If a date can’t go ahead, we’ll let you know as early as possible and you can move to another date or get a full refund.
Tuesday 13, Wednesday 14, Thursday 15 and Friday 16 October 2026
- Session 1 Tue 13 Oct · 12:30–5:30pm AEDT
- Session 2 Wed 14 Oct · 12:30–5:30pm AEDT
- Session 3 Thu 15 Oct · 12:30–5:30pm AEDT
- Session 4 Fri 16 Oct · 12:30–5:30pm AEDT
Online via Zoom · Bookings close Mon 12 Oct, 6:30pm
More dates
- 16Mar2027Tue 16, Wed 17, Thu 18 and Fri 19 Mar 202712:30–5:30pm AEDT · each session · Online via Zoom$1,997ex GSTBook tickets
Who it’s for
Who is CX Management Fundamentals for?
Anyone responsible for designing, leading or improving CX, whether you’re new to a CX role or ready to step up. No prerequisites are needed.
CX managers
Building strategic capability, or preparing for the CCXP® exam.
CX consultants and practitioners
A globally recognised structure and tools to back your expertise.
Senior and general managers
Embedding CX into organisational strategy and culture.
Contact centre and service managers
Moving from operations into broader CX leadership.
Marketing and digital managers
Influencing customer journeys and outcomes across channels.
Business owners and founders
Scaling customer-centric thinking as the business grows.
Looking for other CX training? Browse all CX courses
ACXPA for CX professionals
Want to save $499.25 on this course?ACXPA members pay $1,497.75, not $1,997, plus a year of CX tools, diagnostics and live expert support
CX Skills is the official training partner of ACXPA. Membership gives CX professionals the diagnostics, calculators, frameworks and peer community to lift customer experience all year, whether or not you book a course, and saves you 25% on this course.
- 21CX Hub resources
- 42question CX Maturity Audit
- 50+hours of live expert access a year
- 25%off CX Skills live public courses
CX Roundtables
A monthly panel where senior CX practitioners work through one real problem: what they tried, what failed and what moved the number.
Members get every past session with full transcripts and an AI assistant that answers your questions.
Live expert access, every fortnight
Our Open Mic is a relaxed, off-the-record Zoom every second Tuesday with ACXPA’s founder and CEO.
No agenda, no slides: bring a question, share what you’re working through, or just listen.
The CX Hub, and seven more
Diagnostics, calculators, frameworks and guides built by CX practitioners, in one place.
Membership also opens the customer service, complaints, call centre, WFM, coaching, benchmarking and training hubs.
Member tools built for CX professionals
CX Maturity Audit
42 questions across six pillars: a maturity score, a spider chart of the gaps and a roadmap from your weakest pillar.
Customer Persona Wizard
A guided seven-step builder for up to 25 personas, with branded PDF export (Business Membership).
CX calculators
The numbers a CX business case is built from: lifetime value, churn, retention, NPS, ROI and survey sample size.
Guides and frameworks
How to build the foundations of a CX program, plus a Human Centered Design reference card.
CX job descriptions
Editable Word job descriptions for a Head of CX, a CX Analyst and a Customer Journey Designer.
CX knowledge quizzes
Nine self-marking CX quizzes. Members see the right answers and the reasoning, and earn a certificate at 100%.
An ACXPA Individual Membership is $197 ex GST a year, and Business Membership starts at $497 for a team of five, under $100 per person.
Every member gets 25% off CX Skills live public courses: one person on this $1,997 course saves $499, more than twice the cost of an Individual Membership.
Why this course
Why CX professionals choose this course
Participants join from Australia, Singapore, the UK, the USA, Germany, Hong Kong and beyond.
Every session is live and interactive, with plenty of time for questions and discussion with your peers.
Aligned with CCXP®
Built on the five competencies behind the Certified Customer Experience Professional credential.
Proven exam results
Nearly every participant who has gone on to sit the CCXP® exam has passed.
A global perspective
Daniel has trained 50,000+ people across 40+ countries, so you learn what works worldwide.
Real examples, not theory
Stories, case studies and practice quizzes that bring each competency to life.
Learn with CX peers
Swap ideas with CX professionals from other industries and countries in every session.
Built for busy people
Four 5-hour sessions, with time to reflect and apply ideas between them.
Reviews
What participants say
Verified reviews from people who’ve completed CX Management Fundamentals with Daniel.
374 verified reviews across all CX Skills courses
Read every reviewCX Management Fundamentals · 33 reviews
On Google · 39 reviews
Independently verified
FAQs
CX Management Fundamentals FAQs
Delivery, pricing, the CCXP® exam and who the course suits.
Who should attend?
Do I need to be planning to sit the CCXP® exam?
How does the course relate to the CCXP® certification?
How is the course delivered?
Can Daniel deliver the course onsite?
How much does it cost?
What’s included?
Will the course definitely go ahead?
Is there a discount for ACXPA members?
How do I book?
Talk to us
Questions about training your team?
Book a call to talk it through, or send us a message and we’ll get back to you.
Book a callDownload the fact sheet
Prefer the phone? Call +61 3 9008 7287 (Mon–Fri, 8:30–17:30 Melbourne time) or email hello@cxskills.com.au.
Ready to lead CX with confidence?
Book a ticket on a public course, or talk to us about a private course for your team.