Live online · 4 × 5 hours · with Daniel Ord

CX Management Fundamentals

The gold standard in CX management training: 20 hours of live, expert-led training in the five CX competencies behind the CCXP® certification.

Learn to lead CX with strategy, insight, culture, design and metrics, whether or not you plan to sit the exam.

  • Led by global CX expert Daniel Ord
  • Aligned with the CCXP® competencies
  • Certificate included

Trusted by leading organisationsHundreds of businesses, from local councils to national brands, have chosen CX Skills to upskill their teams. See who we’ve trained

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What’s in it for you

What you’ll be able to do

CX has become one of the biggest competitive advantages a business has, yet most people leading it have never had structured training.

This course gives you a complete framework for managing CX, so you can build a program that delivers measurable results and lead customer-centric change with confidence.

  • Five CX competencies, one framework
  • Evidence-based CX decisions
  • A clear path to CCXP® certification
Smiling CX manager in front of a board of customer experience charts

Set a CX strategy that sticks

Link your intended experience to business objectives, your brand and your customers.

Turn insight into action

Use surveys, research, personas and journey maps so decisions start with evidence.

Build a customer-centric culture

Governance, accountability, hiring and rewards that make CX everyone’s job.

Design better experiences

Human-centred design that brings customers and stakeholders into every step.

Measure what matters

Choose the right CX metrics, analyse them and show the return on investment.

Win support for CX

Build a business case for CX initiatives that senior stakeholders will back.

The course

Four sessions, the complete CX framework

CX Management Fundamentals runs over four live 5-hour sessions: 20 hours with Daniel Ord covering the five globally recognised CX competencies.

Daniel has refined the course since 2001 to balance theory, practical tools and real stories, so you learn why each approach works as well as what to do.

  • 4 × 5 hoursFour live sessions, 20 hours
  • Live onlineVia Zoom, join from anywhere
  • Course workbookEvery slide and example to keep
  • CCXP® alignedPlus a one-on-one exam prep session

What’s covered: four sessions

Each session covers part of the CX framework, with two bonus modules on understanding CX and customer research know-how.

Session 1

Getting to the heart of CX

CX isn’t customer service or a better website. It’s how customers perceive everything you do.

  • What CX is, and what it isn’t
  • The experience across every touchpoint
  • Turning theory into strategy and results
Session 2

CX strategy and the voice of the customer

Build a CX strategy that supports your organisation’s strategy and brand, then listen and learn.

  • A CX strategy linked to business goals
  • Surveys, research and other listening tools
  • Personas and journey maps that make insight real
Session 3

Experience design and metrics

Use human-centred design to create better experiences, then measure whether they work.

  • Stakeholder-inclusive, human-centred design
  • Choosing objectives and what to measure
  • Metrics, measurement and ROI
Session 4

Accountability, governance and culture

How organisations show they take CX seriously, and how to build a culture that includes customers.

  • The role of a Chief Customer Officer
  • Governance and accountability for CX
  • Hiring, beliefs and rewards that shape culture
Included with every ticket

Support to apply what you learn, and to sit the CCXP® exam

The course is just the start. Every participant leaves with the tools to put the framework into practice, and one-on-one help if they decide to certify.

Course workbook

Every slide and example from the training, so you can refer back to it long after the course.

One-on-one CCXP® coaching

Pursuing your CCXP®? A 60-minute private session with Daniel to check your knowledge before the exam.

Post-course resource library

Curated materials sent after the course, including template references, to extend what you learned.

Choose how to take part

Book a ticket on a public course, or run it privately for your team.

Public course

Join a scheduled live online class

  • 4 × 5-hour live online sessions
  • Learn alongside CX peers from around the world
  • Book one ticket or several
  • Save 15% when you book 2 or more
See upcoming dates

Private team course

Your team only, live online

  • The same course, just for your team
  • Time to discuss your organisation’s CX challenges
  • Live online, on dates that suit you
  • Minimum 5 participants
Talk to us about your team

Not sure it’s the right fit? Talk to us

Getting sign-off?

Everything your manager needs, in one PDF

Download a four-page fact sheet with the outcomes, all four sessions, the support included, price and options, ready to forward or attach to an approval.

CX Management Fundamentals fact sheet

4 × 5 hours live online with Daniel Ord, $1,997 per person. Public or private.

Download the PDF

Prefer to talk it through?

Not sure it suits your team? Get in touch and we’ll help you choose.

Talk to us

Upcoming live public courses

Book a CX Management Fundamentals course

Public courses run live online over four 5-hour sessions, so you can join from anywhere. Pay by card or request an invoice at checkout.

Each public course needs a minimum number of participants to run. If a date can’t go ahead, we’ll let you know as early as possible and you can move to another date or get a full refund.

  • Live with Daniel OrdExpert-led and interactive
  • Workbook and certificatePlus CCXP® exam coaching
  • 15% off 2 or moreBooked in one transaction
  • 25% off for membersACXPA member pricing
Next available13Oct2026

Tuesday 13, Wednesday 14, Thursday 15 and Friday 16 October 2026

  • Session 1 Tue 13 Oct · 12:30–5:30pm AEDT
  • Session 2 Wed 14 Oct · 12:30–5:30pm AEDT
  • Session 3 Thu 15 Oct · 12:30–5:30pm AEDT
  • Session 4 Fri 16 Oct · 12:30–5:30pm AEDT

Online via Zoom · Bookings close Mon 12 Oct, 6:30pm

$1,997per person, ex GSTBook tickets15% off 3 or more tickets 4.9/5 · 374 reviews

More dates

Times shown in Melbourne time (AEST/AEDT).

Who it’s for

Who is CX Management Fundamentals for?

Anyone responsible for designing, leading or improving CX, whether you’re new to a CX role or ready to step up. No prerequisites are needed.

CX managers

Building strategic capability, or preparing for the CCXP® exam.

CX consultants and practitioners

A globally recognised structure and tools to back your expertise.

Senior and general managers

Embedding CX into organisational strategy and culture.

Contact centre and service managers

Moving from operations into broader CX leadership.

Marketing and digital managers

Influencing customer journeys and outcomes across channels.

Business owners and founders

Scaling customer-centric thinking as the business grows.

Looking for other CX training? Browse all CX courses

Member tools built for CX professionals

CX Maturity Audit

42 questions across six pillars: a maturity score, a spider chart of the gaps and a roadmap from your weakest pillar.

Customer Persona Wizard

A guided seven-step builder for up to 25 personas, with branded PDF export (Business Membership).

CX calculators

The numbers a CX business case is built from: lifetime value, churn, retention, NPS, ROI and survey sample size.

Guides and frameworks

How to build the foundations of a CX program, plus a Human Centered Design reference card.

CX job descriptions

Editable Word job descriptions for a Head of CX, a CX Analyst and a Customer Journey Designer.

CX knowledge quizzes

Nine self-marking CX quizzes. Members see the right answers and the reasoning, and earn a certificate at 100%.

An ACXPA Individual Membership is $197 ex GST a year, and Business Membership starts at $497 for a team of five, under $100 per person.

Every member gets 25% off CX Skills live public courses: one person on this $1,997 course saves $499, more than twice the cost of an Individual Membership.

Why this course

Why CX professionals choose this course

Participants join from Australia, Singapore, the UK, the USA, Germany, Hong Kong and beyond.

Every session is live and interactive, with plenty of time for questions and discussion with your peers.

Aligned with CCXP®

Built on the five competencies behind the Certified Customer Experience Professional credential.

Proven exam results

Nearly every participant who has gone on to sit the CCXP® exam has passed.

A global perspective

Daniel has trained 50,000+ people across 40+ countries, so you learn what works worldwide.

Real examples, not theory

Stories, case studies and practice quizzes that bring each competency to life.

Learn with CX peers

Swap ideas with CX professionals from other industries and countries in every session.

Built for busy people

Four 5-hour sessions, with time to reflect and apply ideas between them.

Reviews

What participants say

Verified reviews from people who’ve completed CX Management Fundamentals with Daniel.

4.9

374 verified reviews across all CX Skills courses

Read every review
4.9

CX Management Fundamentals · 33 reviews

5.0

On Google · 39 reviews
Independently verified

View all testimonials

FAQs

CX Management Fundamentals FAQs

Delivery, pricing, the CCXP® exam and who the course suits.

Still have questions? Get in touch
Who should attend?
Anyone responsible for designing, leading or improving customer experience: CX managers, consultants and practitioners, senior and general managers, contact centre and customer service managers moving into CX, marketing and digital managers, and business owners. There are no formal prerequisites.
Do I need to be planning to sit the CCXP® exam?
No. Many participants simply want a structured, globally recognised way to manage CX. The frameworks and tools apply straight away in your role, whether or not you certify.
How does the course relate to the CCXP® certification?
The course covers the five competencies in the CCXP® framework: CX Strategy; Culture and Accountability; Customer Insights and Understanding; Design, Implementation and Innovation; and Metrics, Measurement and ROI. Nearly every participant who has gone on to sit the exam has passed, and practice quizzes in each session help you check your knowledge along the way. To sit it, you’ll need some additional reading and to pay the exam fee to the CXPA. CX Skills isn’t affiliated with the CXPA; CCXP® is their registered mark.
How is the course delivered?
Live online via Zoom over 4 × 5-hour sessions on consecutive days. The format fits around work and gives you time to reflect and apply ideas between sessions.
Can Daniel deliver the course onsite?
Daniel is based in Germany, so this course runs live online. We have run it onsite for some clients: if you’d like Daniel with your team in person, talk to us and we’ll quote it, including travel.
How much does it cost?
Public courses are $1,997 per person (ex GST) for 20 hours of live training. Save 15% when you book two or more people in the same transaction, and ACXPA members save 25%. Private courses for your team (minimum 5 participants) are quoted.
What’s included?
Four live 5-hour sessions with Daniel, practice quizzes, a course workbook with every slide and example, two bonus modules, a post-course resource library with template references, and a certificate of completion signed by Daniel. If you’re pursuing your CCXP®, you also get a 60-minute one-on-one coaching session with Daniel.
Will the course definitely go ahead?
Public courses need a minimum number of participants to run, so we reserve the right to reschedule or cancel a date if too few people book. If that happens, we’ll let you know as early as possible and you can move to another date or get a full refund.
Is there a discount for ACXPA members?
Yes. ACXPA members save 25% on CX Skills live public courses, including this one. Membership also includes the CX Hub, the CX Maturity Audit, the monthly CX Roundtables and full access to the CX knowledge quizzes.
How do I book?
For a public course, choose a date in the upcoming dates and book online by card or invoice. For private training, talk to us or call us on +61 3 9008 7287.

Talk to us

Questions about training your team?

Book a call to talk it through, or send us a message and we’ll get back to you.

Book a callDownload the fact sheet

Prefer the phone? Call +61 3 9008 7287 (Mon–Fri, 8:30–17:30 Melbourne time) or email hello@cxskills.com.au.

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Ready to lead CX with confidence?

Book a ticket on a public course, or talk to us about a private course for your team.