Outbound Sales Training
Build the confidence, structure and conversation skills your team needs to succeed in outbound selling — with expert-led outbound sales training designed for Australian businesses.
Whether you call it outbound sales, telemarketing, outbound phone sales or cold calling, the challenge is the same: picking up the phone, starting real conversations, handling rejection, and moving prospects forward — consistently.
Done badly, outbound calling damages your brand and demoralises your team. Done well, it's one of the most powerful revenue channels available. The difference is training.
Our outbound sales courses give your people the mindset, call structure, objection-handling techniques and conversation skills to make more calls, have better conversations, and convert more opportunities — whether they're calling B2B or B2C.
- 2 Ready-made course options – Essentials & Foundations
- Live, facilitated online public courses available
- Private or customised options available (online and onsite)
- Covers B2B and B2C outbound sales
Why Outbound Sales Training Matters
Outbound sales is one of the most misunderstood disciplines in customer contact. When it's done poorly — scripted, pushy, tone-deaf — it annoys prospects and burns through your team's confidence. That's why so many people assume outbound calling is dead.
It isn't. It just needs to be done right.
The reality is that most outbound callers haven't been taught a repeatable framework. They improvise. They pitch too early. They crumble at the first objection. They struggle with gatekeepers. And without structure, even experienced people fall back on habits that don't work.
Proper outbound sales training changes that. It gives your team a clear call flow, the language to open conversations without sounding like a telemarketer, and the confidence to handle objections, push past gatekeepers, and move prospects toward a next step — naturally.
Who Will Benefit from Outbound Sales Training?
Our Outbound Sales Training courses are designed for anyone whose role involves proactively contacting prospects or customers by phone to create, progress or close sales opportunities — whether that's cold calling, appointment setting, lead follow-up, reactivation, or outbound campaigns.
Both B2B and B2C callers will benefit. The core disciplines — opening with confidence, qualifying quickly, handling objections, and closing for a next step — apply equally whether you're calling a business decision-maker or a consumer.
Outbound Sales Representatives
Anyone responsible for generating pipeline through proactive calling — cold, warm or campaign-based.
Appointment Setters / SDRs / BDRs
Team members whose job is to book meetings and qualify leads for a broader sales team.
Contact Centre Sales Agents
Sales-focused agents working outbound lists, campaign queues or warm lead pools.
Account Managers & Relationship Teams
Staff who need to proactively call existing clients to retain, upsell or cross-sell opportunities.
Telemarketing Teams
Both B2B and B2C callers looking to improve connect rates, conversation quality and outcomes.
Business Owners & Sales Leaders
Anyone making outbound calls as part of their own revenue-generation or business development activity.
Our Outbound Sales Training Courses
We offer two structured outbound sales courses, so you can choose the right level of depth for your team's needs and experience. Both are available as live, facilitated online sessions — publicly or privately.
Not sure which is right? Use the comparison below to decide.
| Outbound Sales Essentials | Outbound Sales Foundations | |
|---|---|---|
| Duration | 3 Hours (1 session) | 6 Hours (2 × 3hr sessions) |
| Best For | Teams needing a fast, practical introduction to outbound sales skills for immediate impact. | Those wanting to build deeper capability — more practice time, more modules, stronger habit formation. |
| Coverage | Core call structure, opening confidently, handling early objections, closing for a next step. | Full call framework, mindset & buyer psychology, gatekeepers, discovery, objections, and closing. |
| Availability | Live Online (public or private) or Onsite (private only) | Live Online (public or private) or Onsite (private only) |
| Price | $278 pp ex GST | $428 pp ex GST |
| Learn More → | Learn More → |
💡 Discounts available! Save 15% when you book 3 or more people in the same transaction, enjoy special rates for group bookings and private sessions, plus exclusive discounts for ACXPA Members.
Choose Your Outbound Sales Course
Both courses are structured around what actually works in outbound selling — practical frameworks, realistic conversation practice, and skills your team can apply on their next call.
Outbound Sales Essentials
$278 pp ex GST
The ideal starting point for outbound callers who need fast, practical skills they can use immediately. In a single 3-hour session, participants build a core calling framework and leave with techniques they can apply on their very next call.
- Structuring outbound calls with confidence
- Opening conversations without sounding scripted
- Handling early resistance and common objections
- Closing for a clear next step
✔ Live online | Public or private | Onsite available
Outbound Sales Foundations
$428 pp ex GST
Two 3-hour live sessions giving participants more depth, more practice time and a fuller set of outbound sales skills. Covers mindset, buyer psychology, gatekeepers, discovery questioning, objection handling and closing — across a structured call framework.
- Mindset, resilience and call psychology
- Navigating gatekeepers and voicemail
- Discovery questions that uncover real needs
- Handling objections with confidence and control
- Creating urgency and closing for next steps
✔ Live online | Public or private | Onsite available
What Your Team Will Learn
Both outbound sales courses are built on the same proven framework — with the Foundations course going deeper into each area. Across both programs, participants develop the skills and habits to make more effective outbound calls.
Structured Call Framework
A repeatable, conversational call structure that keeps calls on track without sounding robotic or scripted.
Confident Opening Techniques
How to open calls with a clear, credible reason to call that earns the prospect's attention in the first 15 seconds.
Gatekeeper Strategies
Practical techniques for navigating receptionists and assistants — professionally and without being deceptive.
Discovery & Qualification
Questioning techniques that uncover real needs, buying intent and timeline — so you're talking to the right people at the right time.
Objection Handling
How to respond to "not interested", "send me an email" and other common brush-offs without losing control of the call.
Closing for Next Steps
Moving every call to a defined outcome — a meeting, a callback, a quote or a referral — rather than an open-ended follow-up.
Mindset & Resilience
Managing rejection, maintaining call volume, and building the habits that sustain performance over time.
Buyer Psychology
Understanding how prospects think, what creates trust on a cold call, and how to match your approach to their mindset.
Note: Mindset & Resilience and Buyer Psychology topics are covered in the Foundations course along with more time for role-playing to embed behaviours. The Essentials course focuses on core call structure and immediate skills.
Public vs Private Outbound Sales Training
Need to upskill one or two people quickly? Join a public course — open enrolment, live online, and a great way to learn alongside sales professionals from other industries.
Training a whole team? Our outbound sales courses can be delivered privately — in their standard format or fully customised to your products, target market, call environment and conversion goals.
👉 Swipe left or right to view the full table.
| Feature | Public Course | Private Course |
|---|---|---|
| Who Attends | Open to individuals and small teams from any organisation | Just your team — focused entirely on your outbound sales goals |
| Learning Environment | Gain insights from peers across different industries and sectors | Customised to your products, target market and call environment |
| Dates & Times | Set dates published in advance | You choose the timing that suits your team |
| Content | Standardised curriculum covering best-practice outbound sales skills | Can be tailored to your scripts, objections, buyer personas and goals |
| Delivery Method | Live online via Zoom | Live online or delivered onsite at your premises |
| Cost | $278 (Essentials) or $428 (Foundations) | POA for larger groups |
| Available Discounts | Save 15% when booking 3 or more people | More cost-effective for larger teams (POA) |
| Best For | Individuals or small teams wanting to sharpen outbound skills quickly | Companies needing targeted, flexible training aligned to their sales environment |
| Minimum Numbers | No minimum — book one person or the whole team | Minimum of 5 participants |
| View Upcoming Public Courses → | Learn More About Private Training → |
Why Businesses Choose CX Skills for Outbound Sales Training
Companies across Australia trust CX Skills to build outbound sales capability that's practical, proven and delivers measurable results on the phones.
📞 Outbound Sales Specialisation
We focus specifically on the skills and techniques that work in outbound calling — not generic sales theory.
🎯 B2B and B2C Coverage
Our courses address both business and consumer outbound environments, so the training is relevant regardless of who your team calls.
🖥️ Flexible Delivery
Choose public courses for individuals or small teams, or private sessions tailored to your environment — online or onsite across Australia.
🏆 Expert Trainer
Delivered by Marc Carriere, an experienced outbound sales specialist with a deep practical background in contact centre sales environments.
🔄 Two Course Options
Essentials for fast, immediate skill building — Foundations for deeper development and stronger long-term habit formation.
💬 Practical, Not Theoretical
Both courses are built around real-world outbound scenarios — frameworks and language your team can apply on their very next call.
Upcoming Outbound Sales Training Dates
Browse upcoming public outbound sales course dates below. All sessions are delivered live online via Zoom. Can't find a date that works? Contact us to discuss private options.
Outbound Sales Training — Frequently Asked Questions
What's the difference between the Essentials and Foundations courses?
The Essentials course is a single 3-hour session focused on the core outbound call framework — how to open, qualify, handle objections and close for a next step. It's ideal if you need fast, practical skills your team can apply immediately.
The Foundations course spans two 3-hour sessions (6 hours total) and goes significantly deeper — covering mindset and resilience, buyer psychology, gatekeeper strategies, discovery questioning, and more advanced objection handling and closing techniques. It's the better choice if you want to build stronger, more durable skills over time.
Do these courses cover both B2B and B2C outbound calling?
Yes. While some specific examples and language vary between B2B and B2C environments, the core outbound sales skills — call structure, opening, discovery, objection handling and closing — apply across both. Our trainer addresses both contexts throughout the course.
Are these courses suitable for people with no outbound sales experience?
Absolutely. Both courses are designed to work for people at all experience levels. The Essentials course is particularly well-suited to new or inexperienced outbound callers who need a foundation. The Foundations course works for both newer and experienced callers — experienced people often find it valuable to have their habits and approach properly structured.
How are the courses delivered?
Both courses are delivered live and online via Zoom, facilitated by an expert outbound sales trainer. They are interactive — not recorded videos — with discussion, practical exercises and real-time feedback. Private sessions can also be delivered onsite at your premises.
Can the training be customised for our products and target market?
Yes, for private courses. We can tailor the course content to your specific outbound environment — your products or services, your typical objections, your call scripts (or lack thereof), and your target buyer profile. Get in touch to discuss your requirements.
Is there a minimum number of participants for a private session?
Yes — private sessions require a minimum of 5 participants. For smaller groups, public course enrolment is the most cost-effective option (and there's no minimum for public courses — you can book a single person).
Are there discounts for group bookings?
Yes. Save 15% when you book 3 or more people in the same transaction on public courses. ACXPA Members also receive exclusive member discounts. For larger private groups, contact us for a tailored quote.
What if I'm not sure which course is right for my team?
A good rule of thumb: if your team needs fast, immediate skills — start with Essentials. If you want to build stronger long-term capability and habits — go with Foundations. Still unsure? Contact us and we'll help you decide based on your team's experience level and goals.