Inbound Phone Sales PRO Training Course
$548 per person ex GST (Discounts Available)
Delivered via 3 x 3-Hour Online Sessions or 1-day onsite.
ACXPA Certified: This course is officially certified by the Australian Customer Experience Professionals Association.
Master Inbound Sales – A Proven, High-Impact Training Program
Do you have employees handling inbound phone calls where there’s an opportunity to sell, upsell, cross-sell, or secure bookings? Are you looking to increase sales conversions while ensuring your customers receive an outstanding experience?
The Inbound Phone Sales PRO course is an advanced, structured training program designed to equip employees with premium phone-based sales skills.
Delivered over 3 x 3-hour live online sessions (or a 1-day onsite option), this course teaches a proven, customer-first approach to selling — without scripts or high-pressure tactics.
This training is aligned with the ACXPA Phone Sales Quality Standards — the industry benchmark used to assess and rank inbound phone sales skills in Australian contact centres each month. These same standards underpin the performance results featured in the Australian Call Centre Rankings.
With over three decades of refinement, these standards ensure your employees learn best-practice techniques that maximise sales success — while creating positive, effortless customer interactions.
Rather than relying on rigid scripts, the course develops five core competencies and specific high-impact behaviours that shift the focus from selling to helping customers buy.
Employees will learn how to naturally guide conversations, build rapport, uncover needs, and create seamless buying experiences — without sounding pushy or robotic.
This service-driven sales method is ideal for teams that resist traditional sales techniques, empowering them to make more sales simply by delivering great customer service.
By the end of the course, your team will be more confident, efficient, and effective in every sales interaction — driving higher conversion rates, customer satisfaction, and job engagement.
Inbound Phone Sales PRO Training Course — Fast Facts
Advanced phone sales skills to engage customers confidently, uncover needs effectively, and close more sales.
The Inbound Phone Sales PRO course is available exclusively for private bookings (minimum 5 participants). It builds on the fundamentals covered in our public Inbound Phone Sales Essentials and Inbound Phone Sales Foundations programs, then goes deeper with advanced techniques, coaching and realistic scenarios.
Choose your format: live online across 3 × 3-hour sessions (spaced for reflection and practice) or a full-day onsite workshop at your premises for an immersive, high-energy experience (trainer travel costs may apply).
Your team will learn a structured, proven approach to drive conversion and revenue — without rigid scripts or pushy tactics.
Simon is an absolutely amazing trainer and educator!
Highly recommend Simon, his extensive knowledge and experience makes for really engaging and fun training sessions. He has an absolute passion seeing people excel at phone and sales skills. Highly recommend! Thanks again, Chris.
Who Should Attend?
The Inbound Phone Sales PRO course is designed for employees who handle inbound phone calls where there are sales, upsell, cross-sell, or booking opportunities.
This course is ideal for businesses looking to elevate sales performance through structured, advanced training that builds on foundational skills and introduces higher-level techniques for increasing conversions and improving customer experience.
It’s perfect for teams handling inbound calls in industries such as financial services, health insurance, telecommunications, energy and utilities, education, travel and tourism, internet and tech providers, car dealerships, and other service-based or retail organisations where phone conversations influence customer decisions.
Typical roles that will benefit from this course include:
Flexible Delivery Options – Online or Onsite
The Inbound Phone Sales PRO course is available in two flexible delivery formats — choose what best suits your business, team size, and goals.
1. Online Option – Flexible & Cost-Effective
Delivered over 3 × 3-hour live online sessions (9 hours total), this option minimises business disruption while maximising engagement and skill development.
Participants can join from anywhere — office, home, or multiple sites — and stay fully engaged through live coaching, interactive breakout rooms, role-plays, and real-time group discussions.
- ✅ Flexible delivery: Schedule the dates and times that suit your team best
- ✅ Advanced & Practical: Role-plays, coaching, and live sales simulations
- ✅ Accessible from anywhere: All that’s needed is a stable internet connection
- ✅ Aligned with ACXPA Standards: Based on the ACXPA Phone Sales Quality Standards
Training just one or two people? Consider our public Inbound Sales Essentials or Foundations courses instead.
2. Onsite Option – Immersive Full-Day Training
Prefer face-to-face delivery? The onsite PRO course is a full-day program (9:00 AM – 5:00 PM) delivered at your workplace — ideal for teams who thrive on in-person collaboration and coaching.
This intensive format blends advanced inbound sales techniques, live practice, and immediate feedback — helping teams apply new skills instantly in a dynamic, high-energy environment.
- ✅ High-impact learning: In-person energy boosts focus, motivation, and retention
- ✅ Team cohesion: Shared learning builds consistency across your sales approach
- ✅ Real-time coaching: Immediate feedback drives faster performance improvements
- ✅ Immersive environment: Practice, reflection, and collaboration in one engaging day
Note: Travel costs may apply depending on location. Contact us to confirm trainer availability and pricing for onsite delivery.
What Your Employees Will Learn
The Inbound Phone Sales PRO course is designed to provide employees with both essential and advanced phone sales skills, ensuring they confidently handle inbound customer calls where there are sales, upsell, cross-sell, or booking opportunities.
The public course is structured over eight highly interactive modules, covering skills that build the mindset, behaviours, and confidence needed to succeed in inbound phone sales.
With a deeper focus on advanced conversation techniques, employees will learn how to uncover customer needs before even mentioning products or services — creating a seamless and natural buying experience.
Through expert coaching, real-world scenarios, and hands-on practice, employees will develop the skills to improve sales conversions, overcome objections effectively, and enhance customer experiences.
This structured training ensures employees progressively build competence and capability while embedding best-practice techniques aligned with the ACXPA Phone Sales Quality Standards.
The Psychology of Sales & Creating Premium Customer Experiences
This session sets the stage by exploring what drives customers to say “yes” — and how phone-based sales conversations can influence decision-making without pressure or gimmicks.
We’ll compare traditional vs. modern sales approaches, introduce the five ACXPA Phone Sales Quality Standards, and show how to establish trust, manage expectations, and make powerful first impressions.
Employees will participate in expert-led discussions, demonstrations, and live call simulations to embed early-stage selling behaviours that drive long-term conversion success.
1. The Psychology of Sales
This module explores what customers need from phone sales conversations to make confident buying decisions. Using decades of research, we compare traditional vs. modern sales methods and highlight the key skills and behaviours that drive sales success.
2. The ACXPA Phone Sales Quality Standards
Introduction to the five core competencies of the ACXPA Phone Sales Quality Standards. Employees will learn how these standards help maximise sales conversions and create premium phone sales experiences.
3. How to Engage
Employees will learn how to create a strong first impression, establish customer trust, and manage expectations. This module includes hands-on call sales simulations, group demonstrations, and individual practice to embed key skills.
Advanced Discovery & Sales Conversations That Build Buy-In
In this session, we focus on uncovering customer needs before offering solutions — a skill that separates transactional sellers from true professionals.
Employees will learn three advanced discovery techniques (including one adapted from FBI negotiation training), how to educate customers using clear, structured messaging, and how to close sales naturally while handling objections.
Real-time practice and targeted coaching help embed the core behaviours that lead to better engagement, fewer pushbacks, and more confident conversions.
4. How to Discover Needs
We teach employees three advanced discovery techniques (as used by the FBI) to improve conversations, mirror customer concerns, and confirm needs. This module includes trainer demonstrations and interactive practice exercises.
5. How to Educate & Close the Sale
Employees will develop the ability to educate customers with clear, structured information, using techniques such as pacing, pausing, and checking for understanding. We also teach natural methods for closing sales and overcoming objections.
Closing with Confidence, Clarity & Empathy
The final session brings everything together — from call control and tone to structured closings that leave a lasting impression.
Employees will refine their voice, energy, and delivery using vocal coaching, empathy strategies, and guided call closing frameworks. We also run end-to-end call simulations to test and refine all the skills learned so far.
This session builds capability, confidence, and consistency — helping employees end calls professionally and apply their new skills in real-world sales conversations.
6. How to Close the Call
Employees will learn three proven techniques to ensure professional, confident, and effective call endings. Rapid-fire practice sessions reinforce smooth call closing techniques across different customer scenarios.
7. Energy & Empathy
Employees will refine their tone, voice projection, and clarity, ensuring they consistently sound fresh, confident, and engaging. This module teaches vocal control and empathy techniques to improve phone-based sales delivery.
8. Bringing it all Together!
The final module allows employees to apply their new skills in full end-to-end role-play scenarios. This practice builds confidence and ensures they’re ready to implement their learning in real-world sales conversations.
What Your Team Will Walk Away With:
By the end of the course, your employees will have the skills, confidence, and techniques needed to convert more enquiries into sales, increase customer satisfaction, and enhance business outcomes.
Results Talk!
Hi Simon, thanks again for your support. Clearly, the program is working! To illustrate how strong the performance has been, as at the end of January:
– Overall we’re 9% above budget in new premium sales for the first 7 months
– The call centre team are an amazing 17% above budget financial year to date
– Year to date sales compared to the same period last year are 13% up
– We have achieved 17% more in premium sales this January than the previous one
In addition, the continued improvement in our customer experience using the model is clear evidence that the quality and outcomes of those interactions are an extremely positive one.
Compare Inbound Phone Sales Training Options
You're currently viewing the Inbound Phone Sales PRO course – our most advanced training option for teams that want to build deep capability, confidence, and results in inbound phone sales. If you're looking for a faster refresher or more foundational support, check out our Essentials and Foundations options below.
Need something different? We also offer training for phone-based customer service teams, frontline roles, reception staff, and handling difficult customers. Explore all customer service courses →
We also offer a lower-cost, self-paced online course option including skills pathways like the Customer Service Course and the Sales Skills Course.
Learn more about our self-paced online courses >
About Your Trainer
The Inbound Phone Sales PRO course is designed and facilitated by Simon Blair, one of Australia’s most experienced and respected trainers in customer service and phone-based sales.
With over three decades of hands-on experience, Simon has coached thousands of sales professionals across Australia — helping them build confidence, improve conversion rates, and create standout customer experiences through proven, real-world techniques.
Simon is a father of 4 and lives in the Eastern Suburbs of Melbourne. His twin girls keep him busy running around following their footy careers (one is an AFLW footballer with Collingwood) and he has a great love of music.
He does land the odd corporate or private gig around town as an acoustic guitarist and singer belting out rock and pop classics.
He has great adventures with his partner Ines, loves the North Melbourne Kangaroos footy team and every now and then escapes into other worlds when playing Dungeon & Dragons with his mates. He likes to call himself a ‘cool nerd’.
What Participants Say About Our Sales Training
Our sales training courses consistently receive outstanding feedback for their practical tools, engaging delivery, and ability to drive real performance improvements — fast.
From reception and customer service teams through to experienced contact centre sales reps, participants leave with renewed confidence, sharper skills, and clear frameworks they can use immediately. Here’s what recent attendees had to say:
Trusted by Leading Organisations Across Australia
Hundreds of businesses — from local councils to national brands — have chosen CX Skills to upskill their teams with practical, real-world customer service training.
Public vs Private Inbound Phone Sales Training
The Inbound Phone Sales PRO Course is available exclusively for private delivery, giving businesses full flexibility on dates, delivery format, and tailoring. Choose whether your team completes the course live online across three sessions or as a full-day onsite workshop at your premises.
If you only have one to a few employees to train, our public courses — the Inbound Phone Sales Essentials and Inbound Phone Sales Foundations — offer a convenient and cost-effective way to develop strong sales and service skills alongside peers from other industries.
Use the comparison below to understand the difference between public and private delivery models so you can choose what best suits your business goals. Still unsure? Contact us and we’ll help you find the right fit.
| Feature | Public Course (Essentials or Foundations) | Private Course (Essentials, Foundations or PRO) |
|---|---|---|
| Who Attends | Open to individuals or small teams from any organisation | Your employees only |
| Learning Environment | Cross-industry participation and shared insights | Focused entirely on your team’s experiences, customers and goals |
| Dates & Times | Fixed public schedule — join upcoming advertised courses | Fully flexible — you choose the dates that suit your operations |
| Content | Structured curriculum | Can be tailored to suit your environment |
| Delivery Method | Live online via Zoom or Teams (set class times) | Live online across three sessions or onsite in a single day |
| Cost | Per-person pricing — ideal for up to four participants | Team-based pricing — more cost-effective for 5+ participants |
| Best For | Individuals or small teams wanting ready-made public training | Businesses needing tailored, flexible training |
| View Upcoming Public Courses > | Enquire About Private PRO Training > |
3 × 3hr Live Online Sessions
or 1-Day Onsite Workshop (travel costs may apply)
Pricing and Booking
The Inbound Phone Sales PRO course is available exclusively for private delivery and can be tailored to your offers, systems, objections, and KPIs.
Pricing is based on $548 per person (ex GST) with discounts available for larger teams and ACXPA Members. Choose live online across three spaced 3-hour sessions for better retention, or a full-day onsite workshop for immersive, hands-on sales coaching (trainer travel costs may apply).
Minimum 5 participants. Credit card and invoice payment options available.
Ready to lift conversion without scripts and pressure tactics?
Call us on +61 3 9008 7287 (Mon–Fri, 8:30am–5:30pm Melbourne time) or send us a message for quotes, dates and delivery recommendations.
Need a More Flexible & Affordable Option?
While live training is always the gold standard for skill development, our Self-Paced Online Courses offers a practical alternative when time, budget, or scheduling are tight.
- Easy to use 'Netflix' style interface
- Short, engaging video lessons (approx. 10 mins each)
- Workbooks, quizzes, and a certificate of completion
- Part of a growing library of 300+ on-demand courses
- Wide variety of topics from customer service, sales, leadership, resilience and more
- Accessible anytime, anywhere – from any device
Check out the Phone Sales Course Pathway as one example of what's included: Self-Paced Online Sales Pathway
Inbound Phone Sales PRO — FAQs
The Inbound Phone Sales PRO course is ideal for employees who handle inbound calls with sales potential — whether they’re experienced agents ready to lift results, or newer staff being developed into confident, consultative sellers.
It’s delivered privately for your business, which means examples, call scenarios, and coaching are tailored to your products, customers, and metrics. Teams learn how to balance empathy and persuasion to increase conversion and customer satisfaction.
If you’re training only one or two employees, our public Inbound Sales Essentials and Inbound Sales Foundations courses are perfect entry points — both cover the same proven methodology in shorter public formats.
You can choose between two flexible delivery formats to best suit your business:
- Online: Delivered live over three 3-hour sessions — ideal for remote or multi-site teams.
- Onsite: A single full-day, high-energy workshop at your location — perfect for immersive, team-based skill building.
Both formats deliver the same sales outcomes. We focus on real performance change, not drawn-out theory. No endless talk about “energy” or “mindset” — just practical techniques that move the dial on conversion and customer experience.
Yes. Every private delivery can be adapted to your brand, systems, and KPIs. We can incorporate your product examples and customer scenarios to make the content immediately actionable.
Most organisations take a hybrid approach — we retain our proven framework and tailor the practice and coaching components so the learning directly drives your sales performance metrics.
All three levels follow the same ACXPA-aligned framework. The difference is the depth of practice and coaching time:
- Essentials: Core inbound sales behaviours and call structure in a concise, high-impact format — ideal for onboarding or refreshers.
- Foundations: Adds more examples, guided practice, and feedback to build consistency.
- PRO: More time for practice, feedback, and real-world scenarios so both new and experienced staff build confident, consistent performance.
Each step lifts capability; PRO simply provides more doing and feedback so behaviours stick.
We recommend a minimum of five participants for private delivery to maximise interaction, role-plays, and peer learning.
If you have fewer than five people, consider our public Inbound Sales Essentials or Inbound Sales Foundations programs that run throughout the year.
The Inbound Phone Sales PRO course is based on $548 per person (ex GST). Discounts apply for groups and ACXPA members. Contact us for customised pricing and availability.
For general FAQs about bookings, payments, and certificates, see the Inbound Phone Sales Training page.