Retail and Hospitality Sales & Customer Service PRO Course
$548 AUD per person
Premium Sales & Service Skills for Retail and Hospitality Staff!
The Retail and Hospitality Sales & Customer Service PRO Course is a nine-hour training course (delivered over 3 x 3-hour online sessions or one day onsite) designed to provide employees working in face-to-face retail or hospitality roles with premium customer service and sales skills.
The training goes way beyond traditional customer service training clichés such as ‘always smile’ or ‘ask the customer how their day has been’.
Rather, your employees will benefit from decades of experience to learn the most impactful behaviours needed to drive successful customer experiences in any retail/hospitality context.
The course teaches premium skills for customer interactions that will enable your employees to greet customers effectively, proactively identify needs and deliver solutions, communicate with energy & empathy, and farewell in a warm, appreciative manner.
It’s a sales-from-a-service paradigm that actually delivers more sales by delivering great customer service and ensuring sales opportunities don’t slip through your fingers with each customer interaction. Sales Conversions, Customer Satisfaction, Net Promoter Score, however you measure results, are all positively impacted as your employees learn to be both more efficient and effective when interacting with customers in a retail or hospitality environment.
Your employees will also learn and practice a simple but powerful two-step method for dealing with customer concerns or issues, as well as learn the critical techniques for when dealing with more aggressive or irate customers.
If you’re looking to ensure your customers leave with a positive experience when interacting with your employees and improve sales opportunities to drive more revenue, this is the course for you!
Retail and Hospitality Sales & Customer Service PRO Course Fast Facts
Optimised for online or onsite training!
This course is offered as both an online/virtual training session or onsite.
Online/Virtual Option
The online version of this course is delivered via 3 x 3-hour sessions (9 hours in total) and is the preferred option for the majority of our customers as it enables us to keep the costs low, maximise learning in short, highly interactive and engaging sessions, and minimise the impact to your business.
Whilst intuitively, retail and hospitality training would be delivered in person, the skills taught are easily conveyed via online training without impacting the training outcomes (except for the lower price!).
The public online version is delivered on three consecutive days (1 x 3-hour session each day), or for private online training sessions, you can have more flexibility in the schedule that works best for your business.
Onsite Option
The Retail and Hospitality Sales & Customer Service PRO Course can also be delivered onsite at your premises for private bookings.
The onsite version is delivered in a single day (9 am to 5 pm).
Travel costs will apply depending on your location (as we don’t have trainers available in every state).
If you would like private online training sessions, you can choose the days of the week and times that best suit your business to minimise the impact on your business.
Course Suitability
The premium customer service and sales skills we teach are applicable to all industries, products and services and are suitable for any employee who interacts with customers in a face-to-face environment in a retail, hospitality or face-to-face setting.
It’s perfect for new employees you want to equip with the right skills from the start of their employment with your business, or for existing employees you’d like to equip with premium skills.
Typical roles suitable for the February 2025 Retail and Hospitality Sales & Customer Service PRO Course include:
- Retail employees
- Hospitality staff
- Front-of-house staff
- Office/administration employees
- Receptionists/personal assistants
- Medical/Dental/Veterinary practices
- Warehouse/logistics employees
If you are looking for a shorter option, we also have the Retail/Hospitality Sales & Customer Service Essentials Course, a single three-hour course or the Retail/Hospitality Sales & Customer Service Foundations Course (2 x 3-hour sessions).
If your employees also have to handle phone calls and emails, you may also be interested in the Reception Essentials or Reception PRO courses that in addition to the in-person skills, also includes phone and email customer service skills.[
Retail and Hospitality Sales & Customer Service PRO Course Course Modules
Delivered over nine hours of online training (3 x 3-hour sessions), the Retail/Hospitality Sales & Customer Service PRO Course will teach your employees the skills they need to deliver superior customer experiences.
Centred on body language, conversation skills, listening, proactivity, energy & empathy, participants will learn how to be more confident, efficient and effective with every customer interaction they have.
The training consists of powerful demonstrations and practice in premium behaviours, with nine key modules outlined below.
If you’d like to customise the course to spend more/less time on a particular module or include some other skills, please refer to our private course options further down the page.
Session 1
1. The Psychology of Customer Service & Sales
This module sets the scene for what customers want and need based on decades of research, WHY the customer experience is so important, and how crucial their role is in representing the organisation.
2. Body Language & Voice Projection
Participants will explore and practice the use of good posture, breathing, vocal delivery and body language to enable strong face-to-face communication that builds confidence and trust in customers.
3. How to Engage
How to create a strong first impression and impact at the start of any retail interaction by using a warm & welcoming greeting, showing a clear desire to assist, and using effective body language to build trust and confidence in the customer.
Session 2
4. Discover
Your employees will learn how to have better needs-based conversations with customers using mirroring, empathy & active listening.
5. Educate
Participants will learn how to provide personalised solutions (so customers don’t feel like they are just a ‘number’) with proactive checks for improved customer experiences and resolutions (either sales or service).
6. How to Close
How to create a lasting final impression and confident finish to any customer conversation through a simple method of showing gratitude and thanks in a warm farewell that leaves a positive impression on your customers.
Session 3
7. Energy & Empathy
How to consistently sound fresh and engaging whilst projecting confidence and clarity with each customer interaction.
8. Dealing with Difficult Customers
Your employees will learn and practice a simple two-step method for dealing with customer concerns and issues and learn critical techniques when confronted with more aggressive or irate customers.
9. Bringing it all together!
Your employees will have a chance to practice their newfound skills to build their confidence so they are ready to ‘hit the ground running’ and make an immediate impact on your business.
About your Trainer, Simon Blair
The effectiveness of any training course is dependent on the skills and experience of the trainer and the Retail and Hospitality Sales & Customer Service PRO Course is facilitated by Simon Blair, one of Australia’s leading Customer Service Trainers.
When he’s not training, Simon is the General Manager of Quality Insights for the Australian Customer Experience Professionals Association (ACXPA) so he lives and breathes what it takes to deliver great customer experiences all across Australia.
Simon is a father of 4 and lives in the Eastern Suburbs of Melbourne. His twin girls keep him busy running around following their footy careers (one is an AFLW footballer with Collingwood) and he has a great love of music.
He does land the odd corporate or private gig around town as an acoustic guitarist and singer belting out rock and pop classics.
He has great adventures with his partner Ines, loves the North Melbourne Kangaroos footy team and every now and then escapes into other worlds when playing Dungeon & Dragons with his mates. He likes to call himself a ‘cool nerd’.
Customer Testimonials for your Trainer, Simon Blair
About CX Skills
CX Skills is a specialist training business that only delivers customer service, customer experience (CX), contact centre, workforce optimisation (WFM/WFO) and workplace wellness courses designed and facilitated exclusively by industry professionals.
We're the official training partner of the Australian Customer Experience Professionals Association (ACXPA), and we are proudly Australian-owned and operated.
We’re grateful to have been trusted by hundreds of customers, and we’re proud of the amazing customer testimonials we’ve received, so you can rest assured that when you book a training course with CX Skills, your training is in good hands.
Our Recent Customers Include:
We're grateful to the following companies who have trusted CX Skills with their training. View our full customer list here >
Public and Private course delivery options
The Retail and Hospitality Sales & Customer Service PRO Course is delivered either online/virtually or onsite, and is offered both publicly (anyone can purchase a ticket) and privately (just for your employees) with the differences outlined below.
Public Courses
The Retail and Hospitality Sales & Customer Service PRO Course is delivered as 3 x 3-hour live online/virtual sessions, enabling employees to upskill with minimal impact on your operations.
The times and dates are fixed to enable you to plan ahead, and being a public course, there will be others on the course, providing a great way to learn and share experiences (and know you aren’t alone in the challenges of dealing with retail customers!)
We typically run the public course every two months, enabling you to plan well ahead to reduce the impact on your business. If you would like to have more flexibility on the dates and times or a session just for your employees, please refer to our private training options.
See upcoming available public dates at the bottom of this page!
Private Courses
Whilst the public courses can be a great way to interact with others and are perfect for small numbers, sometimes you need more flexibility with the dates and times, or you’d like the benefits of training larger groups of employees within your business, as well as keeping conversations “in-house” if that is important to you.
The private course option is the same course, but with the dates and times to suit you and it’s only for your employees. For example, instead of 1 x 3-hour sessions on consecutive days, we could space them out to once a week so the training is conducted on your quietest day of the week).
Private training can be delivered online or onsite, and we can also customise the training to add/delete modules, include your products and services, or focus on different elements that are important to your business.
Pricing and Payment Options
The Retail and Hospitality Sales & Customer Service PRO Course is just $548 per employee ex GST.
Simply select the preferred public course date at the bottom of this page, along with how many tickets you’d like to purchase.
Payment can be made instantly using a credit card, or you can request an invoice on the checkout page (the invoice must be paid in full prior to the training commencing).
Available discounts:
- Save 15% when booking for three or more staff in the same transaction (note: the discount will be applied on the final checkout page, and no other discounts apply).
- ACXPA Members save 25% off all CX Skills courses (including this one), plus membership includes 15 self-paced training courses. Learn More >
- Want to train all your tech support employees? We offer volume discounts for training large teams. Contact us for customised pricing and availability.
Purchase a ticket to a public Retail and Hospitality Sales & Customer Service PRO Course
All the publicly available Retail and Hospitality Sales & Customer Service PRO Courses are listed below and are delivered virtually (online) – click on your preferred date to purchase tickets.
Tickets can be purchased using a credit card, or you can request invoice payment on the checkout page.
If you have larger numbers (typically more than 6) and would like more flexibility with dates and times, contact us for pricing and availability on a private course.
New public course dates are published on a regular basis!
February 2025 Retail and Hospitality Sales and Service PRO
Online via Zoom Price: $498.00 AUD ex GSTThe February 2025 Retail Sales & Service PRO course teaches premium customer service and sales skills to frontline employees in a 3 x 3-hour sessions online/virtual course.
This course is available for private bookings!
The course is also available to be delivered privately just for your employees, either onsite or online/virtually, with dates and times to suit you.
Want to Save 25% off ALL CX Skills Courses and gain access to industry best practices?
Members of the Australian Customer Experience Professionals Association (ACXPA) save a massive 25% off ALL CX Skills courses for a full 12 months!
With annual memberships starting from just $35 per employee, it can be a great way to save money immediately on your training, plus, you'll gain access to a vast array of best-practice resources to improve your customer experience.