The February 2025 Retail Essentials course teaches customer service & sales skills in a short-duration (3-hour) training course designed to provide employees working in face-to-face retail roles with the core essentials of premium customer service and sales skills.
The training goes way beyond traditional customer service training clichés such as ‘always smile’ or ‘ask the customer how their day has been’.
Rather, your employees will benefit from decades of experience to learn the most critical and impactful behaviours needed to drive successful customer experiences in any retail context.
The course teaches the essential skills for retail interactions that will enable employees to greet customers effectively, proactively identify needs and deliver solutions, communicate with energy & empathy, and farewell in a warm, appreciative manner.
They will also learn and practice a simple but powerful two-step method for dealing with customer concerns or issues, as well as learn the critical techniques for when dealing with more aggressive or irate customers.
Perfect for new employees to embed great service and sales habits right from the start, a ‘refresher’ course for existing employees who are a little stale, or for employees who learnt ‘on the job’ but have never received any professional training, this course is a great way to gain an immediate uplift in more satisfied customers and sales revenue!
Built specifically for online/virtual training!
At just three hours long, the February 2025 Retail Essentials Customer Service & Sales course is specifically designed for online training to keep the costs low and enable your employees to acquire new skills in a short burst of interactive and highly engaging training.
Whilst intuitively, retail training would be delivered in person, the skills taught are easily conveyed via online training with no impact on the training outcomes (except for the cheaper price!).
So whether it’s a stand-alone refresher course for your employees or as part of an induction program to get your new employees off to the right start, your employees will gain some new skills they can put to use immediately!
The course is typically delivered via Zoom, which is easily accessible to anyone who has an internet browser from any location.
This course can also be delivered onsite for private bookings and larger groups.
The skills we teach in the February 2025 Retail Essentials Customer Service & Sales course are applicable to all industries, products and services and are suitable for any employee who interacts with customers in a face-to-face environment in a retail or face-to-face setting.
It’s perfect for new employees that you want to embed the right behaviours from the start of their employment, for existing employees who have become a little stale and need a boost, or for existing employees who have never received any formal customer service or sales training and need to polish up their skills or learn some fresh ideas.
Typical roles suitable for the Retail Sales & Customer Service Essentials course include:
If you are looking for our more comprehensive Retail/Hospitality courses, check out:
Over a 3-hour live facilitated online training session, the Retail Sales & Customer Service Essentials Course will teach your employees the critical skills for dealing with customers that the most successful retail staff use to deliver superior customer experiences.
Centred on body language, conversation skills, listening, proactivity, energy & empathy, participants will learn how to be more confident, efficient and effective with every customer interaction they have.
The training consists of powerful demonstrations and practice in the essential behaviours, with five key modules outlined below.
If you’d like to customise the course to spend more/less time on a particular module or include some other skills, please refer to our private course options further down the page.
How to create a strong first impression and impact at the start of any retail interaction by using a warm & welcoming greeting, showing a clear desire to assist, and using effective body language to build trust and confidence in the customer.
Participants learn how to initiate open conversations to identify customer needs, listen effectively and then proactively educate customers with tailored, personalised information.
Participants will explore and practice the use of good posture, breathing, vocal delivery and body language to enable strong face-to-face communication that builds confidence and trust in customers.
How to create a lasting final impression and confident finish to any customer conversation through a simple method of showing gratitude and thanks in a warm farewell, and how to avoid those often awkward, clunky finishes.
Participants will explore and practice a simple two-step method for dealing with customer concerns and issues and learn critical techniques when confronted with more aggressive or irate customers.
The strength of any training course is dependent on the skills and experience of the trainer, and the February 2025 Retail Essentials Customer Service & Sales course is facilitated by Simon Blair, one of Australia’s top Customer Service Trainers.
When he’s not training, Simon is the General Manager of Quality Insights for the Australian Customer Experience Professionals Association (ACXPA) so he lives and breathes what it takes to deliver great customer experiences all across Australia.
Simon is a father of 4 and lives in the Eastern Suburbs of Melbourne. His twin girls keep him busy running around following their footy careers (one is an AFLW footballer with Collingwood) and he has a great love of music.
He does land the odd corporate or private gig around town as an acoustic guitarist and singer belting out rock and pop classics.
He has great adventures with his partner Ines, loves the North Melbourne Kangaroos footy team and every now and then escapes into other worlds when playing Dungeon & Dragons with his mates. He likes to call himself a ‘cool nerd’.
CX Skills is a specialist training business that only delivers customer service, customer experience (CX), contact centre, workforce optimisation (WFM/WFO) and workplace wellness courses designed and facilitated exclusively by industry professionals.
We're the official training partner of the Australian Customer Experience Professionals Association (ACXPA), and we are proudly Australian-owned and operated.
We’re grateful to have been trusted by hundreds of customers, and we’re proud of the amazing customer testimonials we’ve received, so you can rest assured that when you book a training course with CX Skills, your training is in good hands.
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The February 2025 Retail Essentials Customer Service & Sales course is delivered online/virtually in a single, three-hour session.
Tickets can be purchased at the top of this page (just select how many tickets you’d like to purchase).
 Specific Dates & Times for this Public CourseÂ
Tuesday, 11th of February 2025, 09:30 to 12:30 AEDT (Melbourne, Australia)
As a public course, we typically have between 3 and 20 attendees.
If we have less than three attendees booked, we may elect not to run the course if it will compromise the training experience for attendees. In that instance, we will provide you the option of a full refund or move you to the next available date.
Date or time not suit?
This course is available for private bookings!
The course is also available to be delivered privately just for your employees, either onsite or online/virtually, with dates and times to suit you.
The February 2025 Retail Essentials Customer Service & Sales course is just $278 per person ex GST for 3 hours of live, facilitated learning.
Simply select the number of tickets you require at the top of this page.
Payment can be made instantly using a credit card, or you can request an invoice on the checkout page (the invoice must be paid in full before the training commences).
Available discounts:
Want to Save 25% off ALL CX Skills Courses and gain access to industry best practices?
Members of the Australian Customer Experience Professionals Association (ACXPA) save a massive 25% off ALL CX Skills courses for a full 12 months!
With annual memberships starting from just $35 per employee, it can be a great way to save money immediately on your training, plus, you'll gain access to a vast array of best-practice resources to improve your customer experience.Â