Sales Training Courses
Boost conversions, protect revenue, and strengthen customer relationships with our expert-led Sales Training Courses.
Designed for Australian businesses, our programs focus on the three areas that matter most: inbound sales, collections, and customer retention.
Every course is built around practical, proven frameworks — not theory — giving your team the confidence and skills to deliver results where it counts.
Whether your goal is increasing sales, reducing overdue debt, or retaining more customers, our structured training programs deliver measurable improvements fast.
Delivered live online, onsite, or as private custom programs, we make it easy to upskill individuals or entire teams.
Choose a ready-made option for quick impact, or partner with us to tailor a solution around your unique challenges and goals.
- Three dedicated streams: Inbound Sales, Collections, Retention
- Public live online courses plus private delivery (onsite or online)
- Flexible frameworks designed for Australian businesses
Why Sales Training Matters
Driving revenue and protecting margins has never been tougher. From winning new business to recovering overdue accounts and keeping valuable customers loyal, the success of your organisation depends on how effectively your team handles every conversation.
Our Sales Training Courses give your people the tools, structure, and confidence to consistently deliver results. Whether it’s converting enquiries into sales, improving collections performance, or increasing customer retention, we focus on the skills that directly impact your bottom line.
- Boost sales conversions by equipping staff with proven inbound and outbound techniques
- Improve cash flow with professional, structured collections conversations
- Retain more customers through confident, value-focused interactions
- Increase staff confidence and reduce turnover by providing clear frameworks they can rely on
- Deliver consistent outcomes across your sales, service, and collections teams
Who Will Benefit from Our Sales Training Courses?
Our Sales Training Courses are designed for any employee or team responsible for generating revenue, protecting cash flow, or retaining customers.
Whether your staff are converting new enquiries, following up overdue accounts, or reducing churn, our training programs provide the proven frameworks, confidence, and practical skills to succeed.
Suitable for individuals, small teams, or large-scale operations, these courses build the capability to sell, collect, and retain in a structured, professional, and customer-focused way.
Common roles that benefit from our sales training include:
- Inbound Sales Representatives: Handling customer enquiries and converting them into sales.
- Collections Officers: Recovering overdue payments while maintaining positive relationships.
- Customer Retention Teams: Engaging with at-risk customers to reduce churn and protect revenue.
- Contact Centre Agents: Working in high-volume environments where conversion and retention matter.
- Account Managers: Managing client portfolios with a focus on upsell, cross-sell, and retention.
- Business Owners & SMEs: Building the skills to grow sales and strengthen cash flow.
Solo Operators & Micro Teams
Perfect for business owners or individuals wanting practical sales skills. Our live online courses offer a high-impact solution with zero fluff and immediate application.
Small to Medium Businesses (SMEs)
Whether you're in retail, healthcare, tech, or professional services, our flexible delivery options mean your team can upskill without disrupting day-to-day operations.
Corporate Sales Teams
We help large organisations scale training across departments or locations with consistent delivery, real-world practice, and outcomes that actually move the needle.
Looking for customer service instead? Explore our Customer Service Training Courses covering frontline, reception, and managing difficult customers.
Choose Your Stream
Pick the focus that matches your objective today. Start with ready-made programs and add private or customised training when you want deeper alignment.
Inbound Sales Training
- Essentials
- Foundations
- PRO
Convert enquiries into outcomes with clear, ethical selling frameworks. Ideal for contact centres, reception and office-based teams who sell on the phone.
- Essentials: 1 × 3hr session — $278 pp ex GST
- Foundations: 2 × 3hr sessions — $428 pp ex GST
- PRO: 3 × 3hr sessions — $548 pp ex GST
Collections Training
- Foundations
Lift cash flow with professional, respectful conversations that secure commitments, protect relationships and uphold your brand.
- Foundations: 2 × 3hr sessions — $428 pp ex GST
- Build rapport and reduce resistance
- Negotiate realistic, trackable outcomes
- Use clear, standards-aligned language and structure
Retention Training
- Foundations
Keep the customers you’ve worked hard to win. Save at-risk accounts and strengthen lifetime value with confident, value-based conversations.
- Foundations: 2 × 3hr sessions — $428 pp ex GST
- Diagnose real churn drivers fast
- Offer saves without heavy discounting
- Protect margin and loyalty with clear next steps
Public vs Private Sales Training Options
Need a quick way to upskill individuals or a small team? Join a public course with fixed dates and simple per-person pricing. Training a whole team or want the content tailored to your roles and scenarios? Choose a private course delivered online or onsite.
Public courses cover our core frameworks and are ideal for fast deployment. Private delivery lets us customise the agenda, examples, and practice activities to align with your goals across Inbound Sales, Collections, or Retention.
Feature | Public Course | Private Course |
---|---|---|
Who Attends | Open to individuals and teams from any organisation | Your team only |
Learning Environment | Diverse perspectives from multiple industries | Focused sessions aligned to your objectives and scenarios |
Dates & Times | Fixed schedule, published in advance | Fully flexible to suit your roster and time zone |
Content | Standardised curriculum covering core skills | Customised agenda for Inbound Sales, Collections, or Retention |
Delivery Method | Live online (Zoom) | Live online or onsite at your location |
Cost | $278 – $548 per person (stream and level dependent) | More cost-effective for 4+ people |
Best For | Fast, ready-made option with fixed dates | Teams needing tailored outcomes and scheduling control |
Minimum Numbers | No minimum — enrol one or more | Minimum of 4 participants |
View Upcoming Public Courses > | Learn More About Private Training > |
Why Businesses Choose CX Skills for Sales Training
Australian organisations trust us to grow and protect revenue with training that’s practical, proven, and measurable — across inbound sales, collections, and customer retention.
- Sales Specialisation: Programs built specifically for inbound sales, collections, and retention — no generic fluff.
- Flexible Delivery: Public courses for individuals, or private workshops tailored to your roles and scenarios — online or onsite.
- Proven Frameworks: Structured methods aligned to ACXPA Quality Standards to maximise ROI.
- Expert Trainers: Led by Simon Blair, one of Australia’s most experienced phone sales and CX coaches.
🎯 Why Our Specialist Training Gets Better Results
We don’t run generic workshops — we specialise in sales, collections, and retention training. Our facilitators are industry experts who’ve worked on the front line, not presenters reading from slides. Every program is practical, engaging, and built to deliver measurable improvements in revenue, cash flow, and customer loyalty.
📈 Revenue-Focused
Every technique and framework is designed to drive outcomes — whether that’s converting enquiries, collecting payments, or retaining customers.
🧠 Based on Real Evaluations
We’ve assessed thousands of sales, service, and collections interactions. Our methods are grounded in what actually works.
🎬 Engaging, Practical Sessions
Role-plays, live demos, and group challenges keep learners active and applying new skills immediately.
🧑🏫 Trainers Who’ve Done the Job
Our facilitators are seasoned professionals who’ve worked in sales and led teams. Zero fluff. All substance.
📊 Measurable Results
We target improvements in conversion, cash recovery, and retention rates — and help you track progress over time.
✅ Aligned to Industry Standards
Our training is aligned with the ACXPA Quality Standards to ensure professionalism and consistency.
Trusted by Leading Organisations Across Australia
Hundreds of businesses — from local councils to national brands — have chosen CX Skills to upskill their teams with practical, real-world customer service training.
Need a More Flexible & Affordable Option?
While live training is always the gold standard for skill development, our Self-Paced Online Sales Pathway offers a practical alternative when time, budget, or scheduling are tight.
- Short, engaging video lessons (approx. 10 mins each)
- Workbooks, quizzes, and a certificate of completion
- Part of a growing library of 300+ on-demand courses
- Accessible anytime, anywhere – from any device
📅 Upcoming Public Sales Training Courses
Secure a ticket for one of our upcoming Sales Training Courses — covering inbound sales, collections, or customer retention. Just pick a date, book instantly, and start transforming your team’s results.
You can purchase one ticket or enrol your whole team, and pay instantly via credit card or request an invoice on checkout.
Need help or interested in a private booking?
Call us on +61 3 9008 7287 or send a message.
October 2025 Inbound Phone Sales Essentials
Online via Zoom Price: $278.00 AUD ex GSTThe October 2025 Inbound Phone Sales Essentials course helps employees build engagement with customers and increase sales opportunities (without the use of scripts!).
November 2025 Inbound Phone Sales PRO
Online via Zoom Price: $548.00 AUD ex GSTLevel up your team’s phone sales results with the November 2025 Inbound Phone Sales PRO course — advanced training to convert more enquiries into confident, high-value sales.
December 2025 Collections Foundations
Online via Zoom Price: $428.00 AUD ex GSTLearn proven skills to manage payment conversations, disputes and debt recovery with professionalism and empathy in this 2 × 3-hour December 2025 online course — designed for employees who handle customer accounts or collections as part of their role.
December 2025 Retention Foundations
Online via Zoom Price: $428.00 AUD ex GSTLearn customer-first skills to handle cancellations with empathy and confidence in this 2 × 3-hour December 2025 Customer Retention online course — designed for employees who manage customer accounts, memberships or subscriptions.
February 2026 Collections Foundations
Online via Zoom Price: $428.00 AUD ex GSTLearn proven skills to manage payment conversations, disputes and debt recovery with professionalism and empathy in this 2 × 3-hour February 2026 online course — designed for employees who handle customer accounts or collections as part of their role.
February 2026 Retention Foundations
Online via Zoom Price: $428.00 AUD ex GSTLearn customer-first skills to handle cancellations with empathy and confidence in this 2 × 3-hour February 2026 Customer Retention online course — designed for employees who manage customer accounts, memberships or subscriptions.
🚀 Save on Training & Improve Customer Interactions with ACXPA
The Australian Customer Experience Professionals Association (ACXPA) helps businesses across all industries deliver better customer experiences, improve service quality, and develop high-performing teams.
As an ACXPA member, you'll get 25% off all CX Skills courses, plus access to industry benchmarks, expert insights, best-practice resources, and a network of professionals to help you enhance your customer service capabilities.
📢 Annual Membership starts from just $35 per employee – saving you money on training while providing ongoing professional development.
🚀 Learn How ACXPA Helps Your Business >