Frontline Customer Service Training
Equip your in-person teams with proven techniques to deliver confident, professional face-to-face customer interactions — every time.
Whether you’re onboarding new staff, refreshing core skills, or levelling up to advanced techniques, there’s a course to match.
- 3 ready-made course options — Essentials, Foundations & PRO
- Live, facilitated public courses available (online)
- Private or customised options available (online or onsite)
- Built for retail, hospitality, service counters, healthcare, transport & more
Why Frontline Customer Service Training Matters
Your frontline employees are the face of your business. Every interaction shapes brand perception, influences customer loyalty, and directly impacts revenue.
Without the right training, even experienced staff can deliver inconsistent service — leading to lost opportunities, frustrated customers, and a damaged reputation.
Our Frontline Customer Service Training equips your team with proven techniques, confidence, and practical skills to handle face-to-face interactions professionally and effectively.
- Deliver great first impressions and positive customer experiences
- Engage confidently and communicate with professionalism
- Handle complaints and difficult situations with proven strategies
- Enhance service efficiency and overall customer satisfaction
- Suitable for all face-to-face service roles — new or experienced
Together, these skills empower your team to deliver consistent, high-quality service that keeps customers coming back.
Who Will Benefit from Frontline Customer Service Training?
Our Frontline Customer Service Training courses are designed for employees who interact with customers face-to-face and want to enhance their service skills, confidence, and professionalism.
Whether your team works in retail, hospitality, customer service counters, transport, healthcare, or any customer-facing industry, these courses provide the essential skills to create exceptional customer experiences and improve business outcomes.
Across our range of courses, your employees will gain the confidence and expertise to handle customer interactions professionally, enhance customer satisfaction, and strengthen your business’s service reputation.
Typical roles that benefit from frontline customer service training include:
- Retail employees: Staff in stores and shopping centres engaging with customers throughout their experience.
- Hospitality teams: Front-of-house staff in restaurants, cafes, hotels, and bars enhancing guest interactions.
- Event staff: Managing customer service at concerts, festivals, sporting events, and exhibitions.
- Customer service counters: Staff handling inquiries, complaints, and service requests in various industries.
- Healthcare & allied services: Providing in-person service to patients and clients.
- Transport & travel services: Ensuring smooth customer interactions in airports, public transport, and travel hubs.
Looking for something different? We also offer training for phone-based customer service, reception teams, and managing difficult customers. Explore all customer service courses →
Structured, Ready-to-Deliver Frontline Courses
Whether you’re onboarding new employees or sharpening existing skills, our Frontline Customer Service courses are ready to roll. We offer three clear training options — Essentials, Foundations and PRO — so you can choose the right level of depth and duration for your needs.
All courses are available as public live online sessions where you can enrol one person or your whole team. Prefer a private session? We also offer customised training delivered online or onsite — minimum numbers and additional costs may apply.
Compare Our 3 Frontline Customer Service Courses
Not sure which course is right for your team? Use the table below to compare our Essentials, Foundations, and PRO options to find the best fit.
Essentials | Foundations | PRO | |
---|---|---|---|
Duration | 3 Hours (1 session) | 6 Hours (2 × 3hr sessions) | 9 Hours (3 × 3hr sessions) |
Best For | New hires & refresher training | Teams needing deeper skills | Those wanting expert-level training |
Delivery Format | Live Online / Private Onsite | Live Online / Private Onsite | Live Online / Private Onsite |
Price | $278 pp ex GST | $428 pp ex GST | $548 pp ex GST |
Learn More → | Learn More → | Learn More → |
How These Frontline Customer Service Courses Deliver Real Results
Our Frontline Customer Service Training programs are designed to drive behaviour change and improve performance — fast. Whether you’re training new hires or upskilling seasoned professionals, these courses help your team create great first impressions, handle customer interactions with confidence, and deliver measurable improvements in service and efficiency.
Public vs Private Frontline Customer Service Training Options
Need to upskill quickly and cost-effectively? You can join a public course — perfect for individuals or small teams. Public sessions are a great way to sharpen skills while gaining fresh insights from others across industries.
If you’re training a whole team, all of our Essentials, Foundations and PRO Frontline Customer Service Training courses can be delivered privately — either in their standard format or tailored to match your specific roles, goals and customer challenges.
Prefer a completely bespoke solution? We can design a custom training program from the ground up, drawing on our proven frameworks to meet your team’s unique needs.
The comparison below shows how our public and private training options stack up so you can choose the best fit. Still unsure? Get in touch — we’re happy to help.
Feature | Public Course | Private Course |
---|---|---|
Who Attends | Open to individuals and teams from any organisation | Just your team — exclusive and tailored |
Learning Environment | Diverse perspectives and networking with others across industries | Focused learning experience aligned to your team’s challenges |
Dates & Times | Set dates published in advance | You choose the dates that work for your team |
Content | Standard course structure covering core frontline service skills | Customised agenda to suit your team’s roles and goals |
Delivery Method | Live online via Zoom | Live online or delivered onsite at your location |
Cost | $278 – $548 per person (based on the course) | Cost-effective for 4+ people |
Best For | Teams or individuals after a convenient, fixed-date option | Businesses needing tailored, flexible training for their staff |
Minimum Numbers | No minimum — enrol one or more | Minimum of 4 participants |
View Upcoming Public Courses > | Learn More About Private Training > |
Concerned About Online Learning? Here’s Why It Works for Frontline Teams
Many businesses worry that online training won’t be as engaging or effective as in-person workshops for face-to-face customer service. Fair concern — so we built our live online delivery to be highly interactive, practical, and immediately applicable on the floor.
- Highly interactive sessions: Delivered live via Zoom/Teams with scenario role-plays, group discussion, breakout tasks and real-time coaching.
- Practical & hands-on: Participants practise real customer interactions and get instant feedback from an expert facilitator.
- Convenient & flexible: Short, focused blocks fit around rosters and peak periods — minimising disruption while maximising retention.
- Join from anywhere: No travel required; staff can learn at the workplace or at home while engaging with peers and trainer.
- Industry-aligned: Content reflects best practice for in-person service across retail, hospitality, health, transport and public-facing roles.
Our online delivery provides the same high-impact learning experience as in-person workshops — your team leaves with immediate, actionable skills that lift service quality and confidence.
💡 Prefer face-to-face? We also run onsite training (minimum numbers and travel costs may apply). Contact us for details.
Why Businesses Choose CX Skills
With hundreds of satisfied customers across Australia, we’ve built a reputation for delivering exceptional training that produces real results — fast.
- Specialised expertise: We focus on practical, in-person (frontline) customer service skills.
- Flexible delivery: Public courses or private delivery — live online or onsite.
- Proven methods: Aligned to ACXPA Quality Standards for immediate impact.
- Industry-leading trainers: Facilitated by Simon Blair, one of Australia’s most experienced CX trainers.
🎯 Why Our Specialist Training Gets Better Results
We live and breathe customer service. Our trainers are industry experts who’ve spent years working face-to-face with customers — not generic presenters reading off PowerPoint slides. We’re specialists, not a ‘one-size-fits-all’ training company, and every program is built to deliver real, lasting impact. Here’s what sets our training apart:
🤝 100% Frontline-Focused
Every technique, tip, and activity is built around real, in-person customer interactions — not generic service theory.
🧠 Based on Real Experience
We’ve trained and coached thousands of frontline employees across industries. Our methods are grounded in what actually works in day-to-day service.
🎬 Engaging, Practical Sessions
Role-plays, live demos, group challenges — we keep learners involved and applying what they’ve learned to real-life scenarios.
🧑🏫 Trainers Who’ve Done the Job
Our facilitators are seasoned pros who’ve worked on the frontline and led service teams. Zero fluff. All substance.
📊 Measurable Results
We focus on skills that lift service quality, customer satisfaction, and conversion rates — and help you track progress over time.
🚀 Proven, Field-Tested Methods
Every technique is adapted from real-world success stories and refined through years of training thousands of frontline staff — so you get approaches that work in practice, not just in theory.
Trusted by Leading Organisations Across Australia
Hundreds of businesses — from local councils to national brands — have chosen CX Skills to upskill their teams with practical, real-world customer service training.
📅 Upcoming Public Frontline Customer Service Courses
Secure a ticket for one of our upcoming public sessions — just pick a date, book instantly, and start transforming your team’s in-person customer service skills.
Purchase one ticket or send your team, and you can pay instantly via credit card or request an invoice on checkout.
Need help or interested in a private booking?
Call us on +61 3 9008 7287 or send a message.
August 2025 Frontline Customer Service Essentials
Online via Zoom Price: $278.00 AUD ex GSTThe August 2025 Frontline Customer Service Essentials course teaches premium customer service skills specifically for face-to-face/in-person service.
October 2025 Frontline Customer Service Essentials
Online via Zoom Price: $278.00 AUD ex GSTThe October 2025 Frontline Customer Service Essentials course teaches premium customer service skills specifically for face-to-face/in-person service.
November 2025 Frontline Customer Service Foundations
Online via Zoom Price: $428.00 AUD ex GSTJoin the November 2025 Frontline Customer Service Foundations course to master premium customer service skills for all face-to-face interactions where customer service matters.
November 2025 Frontline Customer Service PRO
Online via Zoom Price: $548.00 AUD ex GSTJoin the November 2025 Frontline Customer Service PRO course to gain advanced skills and strategies for handling face-to-face customer interactions with confidence, professionalism, and impact.
<section class=”faq-section”>
<h2 style=”font-size: 24px; color: #333333; margin-bottom: 10px; text-align: left;”><span style=”color: #008000;”>Frequently Asked Questions (FAQs)</span></h2>
<div class=”faq” style=”text-align: left;”>
<h3 style=”font-size: 18px; color: #000; margin-top: 15px;”>Who should attend these courses?</h3>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>Our <strong>Frontline Customer Service Training</strong> courses are designed for employees who interact with customers face-to-face and want to enhance their service skills, confidence, and professionalism.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>Whether your team works in <strong>retail, hospitality, customer service counters, transport, healthcare, or any customer-facing industry</strong>, these courses provide essential skills to deliver exceptional service.</p>
</div>
<div class=”faq” style=”text-align: left;”>
<h3 style=”font-size: 18px; color: #000; margin-top: 15px;”>What’s the difference between public and private courses?</h3>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• <strong>Public courses</strong> are scheduled training sessions where employees from different companies join together for structured learning. Ideal for smaller teams or individual employees.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• <strong>Private courses</strong> are exclusive to your organisation, allowing for flexible scheduling and customisation to focus on your specific challenges and objectives.</p>
</div>
<div class=”faq” style=”text-align: left;”>
<h3 style=”font-size: 18px; color: #000; margin-top: 15px;”>Are the courses delivered online or in person?</h3>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>All <strong>public courses</strong> are delivered live online via Zoom (or Teams), providing an engaging and interactive learning experience without the need for travel.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”><strong>Private courses</strong> can be delivered online or onsite at your location (travel fees may apply).</p>
</div>
<div class=”faq” style=”text-align: left;”>
<h3 style=”font-size: 18px; color: #000; margin-top: 15px;”>How long are the courses, and what’s included?</h3>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• <a href=”https://cxskills.com.au/frontline-customer-service-essentials/” target=”_blank” rel=”noopener”>Essentials Course</a>: 1 x 3-hour session covering core customer service skills.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• <a href=”https://cxskills.com.au/frontline-customer-service-foundations/” target=”_blank” rel=”noopener”>Foundations Course</a>: 2 x 3-hour sessions focusing on deeper engagement and communication strategies.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• <a href=”https://cxskills.com.au/frontline-customer-service-pro/” target=”_blank” rel=”noopener”>PRO Course</a>: 3 x 3-hour sessions including advanced skills, complaint handling, and professionalism.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>All courses include interactive exercises, practical role-playing, and real-world application.</p>
</div>
<div class=”faq” style=”text-align: left;”>
<h3 style=”font-size: 18px; color: #000; margin-top: 15px;”>What if I need to train my entire team?</h3>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>For larger teams, a <strong>private training session</strong> is the best option. We can schedule sessions to fit your business operations and customise the training content to meet your team’s needs.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”><a href=”https://cxskills.com.au/contact/”>Contact us</a> for a customised quote.</p>
</div>
<div class=”faq” style=”text-align: left;”>
<h3 style=”font-size: 18px; color: #000; margin-top: 15px;”>Can the content be customised for our business?</h3>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>Our courses are designed to cover a broad range of frontline customer service skills.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>While <span style=”text-decoration: underline;”><a href=”#public-courses”><strong>public courses</strong></a></span> follow a structured curriculum, <strong>private courses</strong> allow you to:</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• Adjust course length based on your team’s availability.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• Focus on specific customer service challenges in your business.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• Incorporate real-world scenarios, business processes, or role-playing exercises.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>If you’d like a fully tailored training solution, <span style=”text-decoration: underline;”><a href=”https://cxskills.com.au/contact/”>get in touch</a></span> to discuss your requirements.</p>
</div>
<div class=”faq” style=”text-align: left;”>
<h3 style=”font-size: 18px; color: #000; margin-top: 15px;”>Is online training more cost-effective than in-person training?</h3>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>Online training reduces costs associated with travel, venue hire, and catering, making it a cost-effective option while still delivering high-impact learning.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>With live online training, you get:</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• Expert-led training without travel expenses.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• Flexible scheduling that minimises disruption.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• Smaller, interactive sessions for better engagement.</p>
</div>
<div class=”faq”>
<h3 style=”font-size: 18px; color: #000000; margin-top: 15px; text-align: left;”>How do I book a course?</h3>
<p style=”font-size: 16px; color: #555555; line-height: 1.6; text-align: left;”>• <strong>Public Courses:</strong> View <span style=”text-decoration: underline;”><a href=”#public-courses”>upcoming dates</a></span> and click “Learn More & Get Tickets” to book online.</p>
<p style=”font-size: 16px; color: #555555; line-height: 1.6; text-align: left;”>• <strong>Private Courses:</strong> <span style=”text-decoration: underline;”><a href=”https://cxskills.com.au/contact/”>Contact us</a></span> to discuss your training needs and receive a customised proposal.</p>
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