Retail and Hospitality Customer Service Training

Deliver exceptional service and increase sales with Retail and Hospitality Customer Service Training, designed for frontline employees in retail stores, hospitality venues, and service-based businesses.

Our specialised training programs equip your team with the skills, confidence, and techniques needed to provide outstanding service, drive customer loyalty, and increase revenue.

Backed by decades of experience and consistent with industry best practices, including those recognised by the Australian Customer Experience Professionals Association (ACXPA), our courses go beyond the basics—they transform how your employees interact with customers, ensuring measurable business results.

Explore our range of Retail and Hospitality Sales & Customer Service Training courses below, or discover how we can tailor a solution to your business needs.

Retail and Hospitality Customer Service Training in Australia

Why Training Matters for Retail & Hospitality Employees

Retail and hospitality employees are the face of your business.

Their ability to engage customers, handle complaints professionally, and upsell effectively directly impacts your bottom line.

Yet, many businesses don’t provide structured retail customer service training or hospitality customer service training, leaving employees to learn through trial and error.

Without proper training, even experienced staff may struggle to:

✅ Convert browsers into paying customers.

✅ Build rapport and create meaningful customer interactions.

✅ Handle difficult customers with professionalism.

✅ Deliver personalised service that increases customer loyalty.

But there is a solution!

Retail Customer Service Training Course

Why Investing in Retail and Hospitality Sales and Customer Service Training Delivers Real Business Benefits

Businesses that invest in customer service training for retail and hospitality employees see measurable improvements in:

✔ Higher Sales Conversions: Employees confidently upsell and increase average transaction values.

✔ Improved Customer Satisfaction (CSAT): Customers receive consistent, high-quality service.

✔ Stronger Brand Loyalty: Exceptional service leads to repeat business and positive reviews.

✔ Reduced Staff Turnover: Confident, well-trained employees feel valued and stay longer.

This is why our Retail and Hospitality Customer Service Training programs focus on practical skills that drive results, helping your employees sell more, serve better, and create unforgettable customer experiences.

Explore Our Ready-Made Hospitality and Retail Customer Service & Sales Courses

We offer three ready-made course options, carefully designed based on years of experience training retail and hospitality teams.

Our structured approach ensures maximum impact with minimal disruption, allowing businesses to choose the right training option without the hassle of creating a program from scratch.

Each course is delivered live and online by industry expert Simon Blair, providing a practical and interactive learning experience.

Whether your team needs fundamental customer service skills or advanced sales techniques, our courses provide the right balance of customer engagement strategies, hands-on practice, and real-world application to drive measurable results.

 

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Proven Framework

Developed from decades of experience, aligned with industry best practices.

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Flexible Levels

Choose the course that best suits your team—from customer service essentials to advanced sales training.

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Hassle-Free Training

No need to design a curriculum—we’ve done the work for you, ensuring a seamless learning experience.

 

While our three-course structure works for most businesses, we also understand that every organisation is unique.

If you need a tailored solution, we can custom-design a training program to address your specific challenges and business goals.

Browse the options below to find the perfect course for your team, or contact us to discuss private and custom training solutions.

Essentials: Retail & Hospitality Customer Service Training (3 Hours)

A fast, effective training session designed to equip retail and hospitality employees with the fundamentals of exceptional customer service.

This practical, high-impact course is perfect for new hires or employees needing a refresher to improve confidence and deliver outstanding customer experiences.

Course Details:

  • Name: Retail & Hospitality Customer Service Essentials
  • Duration: 1 x 3 hours
  • Price: $278.00 ex GST per person
  • Outcomes:
    • Master core customer engagement and service skills.
    • Learn simple, effective sales techniques that increase conversions.
    • Gain confidence in handling common customer scenarios professionally.

Why Choose This Course?
Ideal for teams needing a quick, practical training session that delivers immediate improvements in customer service and sales performance.

Learn More >

Foundations: Retail & Hospitality Customer Service Training (6 Hours)

An extended version of the Essentials course, delivered over 2 x 3-hour sessions, allowing for deeper learning and hands-on practice.

With more time for role-plays, real-world scenarios, and personalised coaching, this course ensures employees can apply their skills confidently in customer interactions.

Course Details:

  • Name: Retail & Hospitality Customer Service Foundations
  • Duration: 2 x 3 hours
  • Price: $428.00 ex GST per person
  • Outcomes:
    • Reinforce and refine core sales and customer service techniques.
    • Gain confidence through structured role-plays and real-world scenarios.
    • Strengthen the ability to guide customer interactions toward positive outcomes.

Why Choose This Course?
Designed for businesses looking to develop long-term customer service excellence.

Learn More >

PRO: Advanced Retail & Hospitality Customer Service Training (9 Hours)

Take your team’s sales and service performance to the next level with our most advanced training program, delivered over 3 x 3-hour sessions (or a full-day onsite workshop).

This comprehensive program introduces advanced selling and service techniques, with extensive practice, coaching, and real-world application.

Course Details:

  • Name: Retail & Hospitality Customer Service PRO
  • Duration: 3 x 3 hours
  • Price: $548.00 ex GST per person
  • Outcomes:
    • Develop advanced sales, communication, and problem-solving techniques.
    • Master high-level customer engagement and service techniques.
    • Handle difficult customers and high-pressure situations with confidence.

Why Choose This Course?
For businesses aiming to increase sales, enhance service delivery, and build customer loyalty, this course ensures your employees deliver outstanding experiences every time.

Learn More >

Public vs Private Training Options

Whether you’re looking to train individual employees or upskill an entire team, we offer both public and private training options to suit your business needs.

• Public courses are ideal for small businesses, independent retailers, and hospitality venues that want to provide high-impact customer service and sales training for individual employees or small teams.

• Private courses offer a customised training experience, designed specifically for your business, brand, and customer service goals—perfect for larger teams, multi-location retailers, or hospitality chains.

You can choose live online training for ultimate flexibility or onsite delivery for hands-on, team-focused learning at your location.

🚀 Not sure which option is best for your team? Contact us to discuss your needs, and we’ll help you find the right solution.

Feature Public Course Private Course
Who Attends Open to all companies and individuals Your team only
Dates & Times Fixed schedule Fully flexible to suit your needs
Content Standardised curriculum Customised to your business
Delivery Method Live online Live online or onsite
Cost $278–$548 per person (depending on the course) Cost-effective for larger groups

Not sure which option is best for your team? Contact us to discuss your needs, and we’ll help you choose the right solution.

Contact Us >

Why Choose CX Skills?

With hundreds of satisfied customers across Australia, we’ve built a reputation for delivering high-impact training that drives real improvements in customer service and sales performance.

Here’s why retailers, hospitality venues, and service-based businesses trust us to deliver their customer service and sales training:

✔ Retail & Hospitality Expertise: Our training is tailored for frontline retail and hospitality teams, ensuring practical, real-world application.

✔ Flexible Training Delivery: Choose from public courses for small teams or private, custom training delivered live online or onsite.

✔ Proven Customer Service & Sales Methods: Our approach is consistent with industry best practices and designed to increase sales, enhance service delivery, and improve customer retention.

✔ Industry-Leading Trainers: Courses are delivered by Simon Blair, one of Australia’s most respected customer service and sales trainers, ensuring an engaging and results-driven learning experience.

Learn more about us or view all our customer testimonials.

Retail Sales Training Courses

Ready to Elevate Your Team’s Customer Service & Sales Skills?

Invest in your team with live, interactive training designed specifically for retail and hospitality professionals.

Our expert-led courses provide practical, real-world skills that employees can apply immediately, helping to increase sales, improve customer satisfaction, and build lasting customer relationships.

Choose the Best Training Option for Your Team

• Public Course Dates: Secure your spot in one of our upcoming public courses—perfect for training individual employees or small teams.

• Private Training: Need more flexibility? We offer customised training solutions to align with your business goals, delivered live online or onsite.

How to get in touch: Call us on 03 9008 7287, email us at enquiries@cxskills.com.au, or send us a message >

Hospitality customer service course

Upcoming Retail & Hospitality Customer Service Public Training Courses:

Secure a spot in our live online training—purchase a single ticket or enrol multiple team members in the same session to upskill together.

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Frequently Asked Questions (FAQs)

Frequently Asked Questions (FAQs)

1. Who should attend these courses?

Our Retail & Hospitality Customer Service Training courses are designed for frontline employees in retail stores, hospitality venues, and service-based businesses.

Whether your team members are new to the role or experienced professionals looking to refine their skills, our training will help them deliver exceptional customer experiences, increase sales, and handle customer interactions with confidence.

2. What’s the difference between public and private courses?

  • Public courses: Scheduled training sessions where employees from different businesses join together for a structured learning experience. Ideal for smaller teams or individual employees.
  • Private courses: Exclusive to your organisation, allowing for flexible scheduling and customisation to align with your brand, processes, and business goals. Choose between live online or onsite training.

3. Are the courses delivered online or in person?

All public courses are delivered live online via Zoom, ensuring an engaging and interactive learning experience without the need for travel.

For private courses, you can choose between live online or onsite training at your business location (travel fees may apply).

4. How long are the courses, and what’s included?

  • Essentials Course: 1 x 3-hour session (fundamentals of customer service & sales).
  • Foundations Course: 2 x 3-hour sessions (more depth, role-playing & confidence building).
  • PRO Course: 3 x 3-hour sessions (advanced customer service & sales strategies).

All courses are led by industry expert Simon Blair and include interactive exercises, real-world applications, and practical coaching.

5. What if I need to train my entire team?

For larger teams, a private training session is the best option. We can schedule sessions at a time that minimises disruption and customise the content to your specific business needs.

Contact us for a tailored quote.

6. Can the content be customised for our business?

Our ready-made courses are designed for retail and hospitality employees, leveraging decades of industry expertise to deliver proven, high-impact training.

For a fully customised training experience, we can:

  • Adjust course length to suit your team’s availability.
  • Focus on specific skills (e.g., handling difficult customers, upselling techniques).
  • Incorporate real examples from your business to make the training more relevant.

Contact us to discuss a tailored training solution for your business.

7. Is online training more cost-effective than onsite training?

Yes! Online training eliminates travel, venue, and catering costs, making it a more affordable option while still delivering high-impact learning.

With our live online training, you get:

  • Expert-led courses without the expense of flying in a trainer.
  • Flexible scheduling to minimise disruption to business operations.
  • Shorter, focused sessions that reduce the need for full-day employee absences.

📩 Learn more about the benefits of online training.

8. How do I book a course?

  • Public Courses: View upcoming dates above and click “Learn More & Get Tickets” to book online.
  • Private Courses: Get in touch with us to discuss your needs and receive a customised training proposal.

9. Do you offer any discounts?

Yes! We offer a 15% discount for bookings of 3 or more employees in the same transaction.

For bulk volume bookings, we also provide additional discounts—please contact us to discuss pricing for larger groups.