Frontline Customer Service Training

Equip your in-person teams with proven techniques to deliver confident, professional face-to-face customer interactions — every time.

Whether you’re onboarding new staff, refreshing core skills, or levelling up to advanced techniques, there’s a course to match.

  • 3 ready-made course options — Essentials, Foundations & PRO
  • Live, facilitated public courses available (online)
  • Private or customised options available (online or onsite)
  • Built for retail, hospitality, service counters, healthcare, transport & more
Frontline customer service training courses in Australia

Why Frontline Customer Service Training Matters

Your frontline employees are the face of your business. Every interaction shapes brand perception, influences customer loyalty, and directly impacts revenue.

Without the right training, even experienced staff can deliver inconsistent service — leading to lost opportunities, frustrated customers, and a damaged reputation.

Our Frontline Customer Service Training equips your team with proven techniques, confidence, and practical skills to handle face-to-face interactions professionally and effectively.

  • Deliver great first impressions and positive customer experiences
  • Engage confidently and communicate with professionalism
  • Handle complaints and difficult situations with proven strategies
  • Enhance service efficiency and overall customer satisfaction
  • Suitable for all face-to-face service roles — new or experienced

Together, these skills empower your team to deliver consistent, high-quality service that keeps customers coming back.

Why Frontline Customer Service Training is Essential

Who Will Benefit from Frontline Customer Service Training?

Our Frontline Customer Service Training courses are designed for employees who interact with customers face-to-face and want to enhance their service skills, confidence, and professionalism.

Whether your team works in retail, hospitality, customer service counters, transport, healthcare, or any customer-facing industry, these courses provide the essential skills to create exceptional customer experiences and improve business outcomes.

Across our range of courses, your employees will gain the confidence and expertise to handle customer interactions professionally, enhance customer satisfaction, and strengthen your business’s service reputation.

Job Suitability for Frontline Customer Service Training

Typical roles that benefit from frontline customer service training include:

  • Retail employees: Staff in stores and shopping centres engaging with customers throughout their experience.
  • Hospitality teams: Front-of-house staff in restaurants, cafes, hotels, and bars enhancing guest interactions.
  • Event staff: Managing customer service at concerts, festivals, sporting events, and exhibitions.
  • Customer service counters: Staff handling inquiries, complaints, and service requests in various industries.
  • Healthcare & allied services: Providing in-person service to patients and clients.
  • Transport & travel services: Ensuring smooth customer interactions in airports, public transport, and travel hubs.

Looking for something different? We also offer training for phone-based customer service, reception teams, and managing difficult customers. Explore all customer service courses

Structured, Ready-to-Deliver Frontline Courses

Whether you’re onboarding new employees or sharpening existing skills, our Frontline Customer Service courses are ready to roll. We offer three clear training options — Essentials, Foundations and PRO — so you can choose the right level of depth and duration for your needs.

All courses are available as public live online sessions where you can enrol one person or your whole team. Prefer a private session? We also offer customised training delivered online or onsite — minimum numbers and additional costs may apply.

Compare Our 3 Frontline Customer Service Courses

Not sure which course is right for your team? Use the table below to compare our Essentials, Foundations, and PRO options to find the best fit.

Essentials Foundations PRO
Duration 3 Hours (1 session) 6 Hours (2 × 3hr sessions) 9 Hours (3 × 3hr sessions)
Best For New hires & refresher training Teams needing deeper skills Those wanting expert-level training
Delivery Format Live Online / Private Onsite Live Online / Private Onsite Live Online / Private Onsite
Price $278 pp ex GST $428 pp ex GST $548 pp ex GST
Learn More → Learn More → Learn More →
💡 Discounts available! Save 15% when you book 3 or more people in the same transaction, enjoy special rates for group bookings and private sessions, plus exclusive discounts for ACXPA Members.

How These Frontline Customer Service Courses Deliver Real Results

Our Frontline Customer Service Training programs are designed to drive behaviour change and improve performance — fast. Whether you’re training new hires or upskilling seasoned professionals, these courses help your team create great first impressions, handle customer interactions with confidence, and deliver measurable improvements in service and efficiency.

Build rapport quickly and create positive first impressions
Engage customers with professionalism and empathy
Use effective questioning and active listening to understand needs
Handle complaints and difficult situations with calm, confident professionalism
Serve multiple customers efficiently without sacrificing quality
Boost customer satisfaction and loyalty with every interaction
Increase sales and revenue through exceptional service
Strengthen your brand through consistent, high-quality service
Empower staff with practical techniques they’ll actually use

Public vs Private Frontline Customer Service Training Options

Need to upskill quickly and cost-effectively? You can join a public course — perfect for individuals or small teams. Public sessions are a great way to sharpen skills while gaining fresh insights from others across industries.

If you’re training a whole team, all of our Essentials, Foundations and PRO Frontline Customer Service Training courses can be delivered privately — either in their standard format or tailored to match your specific roles, goals and customer challenges.

Prefer a completely bespoke solution? We can design a custom training program from the ground up, drawing on our proven frameworks to meet your team’s unique needs.

The comparison below shows how our public and private training options stack up so you can choose the best fit. Still unsure? Get in touch — we’re happy to help.

Feature Public Course Private Course
Who Attends Open to individuals and teams from any organisation Just your team — exclusive and tailored
Learning Environment Diverse perspectives and networking with others across industries Focused learning experience aligned to your team’s challenges
Dates & Times Set dates published in advance You choose the dates that work for your team
Content Standard course structure covering core frontline service skills Customised agenda to suit your team’s roles and goals
Delivery Method Live online via Zoom Live online or delivered onsite at your location
Cost $278 – $548 per person (based on the course) Cost-effective for 4+ people
Best For Teams or individuals after a convenient, fixed-date option Businesses needing tailored, flexible training for their staff
Minimum Numbers No minimum — enrol one or more Minimum of 4 participants
View Upcoming Public Courses > Learn More About Private Training >

Concerned About Online Learning? Here’s Why It Works for Frontline Teams

Many businesses worry that online training won’t be as engaging or effective as in-person workshops for face-to-face customer service. Fair concern — so we built our live online delivery to be highly interactive, practical, and immediately applicable on the floor.

  • Highly interactive sessions: Delivered live via Zoom/Teams with scenario role-plays, group discussion, breakout tasks and real-time coaching.
  • Practical & hands-on: Participants practise real customer interactions and get instant feedback from an expert facilitator.
  • Convenient & flexible: Short, focused blocks fit around rosters and peak periods — minimising disruption while maximising retention.
  • Join from anywhere: No travel required; staff can learn at the workplace or at home while engaging with peers and trainer.
  • Industry-aligned: Content reflects best practice for in-person service across retail, hospitality, health, transport and public-facing roles.
Live online training for face-to-face customer service

Our online delivery provides the same high-impact learning experience as in-person workshops — your team leaves with immediate, actionable skills that lift service quality and confidence.

💡 Prefer face-to-face? We also run onsite training (minimum numbers and travel costs may apply). Contact us for details.

👉 Discover more about the benefits of online training

Why Businesses Choose CX Skills

With hundreds of satisfied customers across Australia, we’ve built a reputation for delivering exceptional training that produces real results — fast.

  • Specialised expertise: We focus on practical, in-person (frontline) customer service skills.
  • Flexible delivery: Public courses or private delivery — live online or onsite.
  • Proven methods: Aligned to ACXPA Quality Standards for immediate impact.
  • Industry-leading trainers: Facilitated by Simon Blair, one of Australia’s most experienced CX trainers.
ACXPA Certified Badge
4.9
Our Customer Service courses are rated 4.9/5.0 from 101+ verified reviews!
Excellent88%
Very good12%
Average0%
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What Our Customers Are Saying

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🎯 Why Our Specialist Training Gets Better Results

We live and breathe customer service. Our trainers are industry experts who’ve spent years working face-to-face with customers — not generic presenters reading off PowerPoint slides. We’re specialists, not a ‘one-size-fits-all’ training company, and every program is built to deliver real, lasting impact. Here’s what sets our training apart:

🤝 100% Frontline-Focused

Every technique, tip, and activity is built around real, in-person customer interactions — not generic service theory.

🧠 Based on Real Experience

We’ve trained and coached thousands of frontline employees across industries. Our methods are grounded in what actually works in day-to-day service.

🎬 Engaging, Practical Sessions

Role-plays, live demos, group challenges — we keep learners involved and applying what they’ve learned to real-life scenarios.

🧑‍🏫 Trainers Who’ve Done the Job

Our facilitators are seasoned pros who’ve worked on the frontline and led service teams. Zero fluff. All substance.

📊 Measurable Results

We focus on skills that lift service quality, customer satisfaction, and conversion rates — and help you track progress over time.

🚀 Proven, Field-Tested Methods

Every technique is adapted from real-world success stories and refined through years of training thousands of frontline staff — so you get approaches that work in practice, not just in theory.

Trusted by Leading Organisations Across Australia

Hundreds of businesses — from local councils to national brands — have chosen CX Skills to upskill their teams with practical, real-world customer service training.

Australia Post logo City of Casey logo Federal Circuit Court of Australia logo I-MED Radiology logo MECCA logo Taronga Zoo logo Viking Cruises logo Ultra Tune logo


📅 Upcoming Public Frontline Customer Service Courses


Secure a ticket for one of our upcoming public sessions — just pick a date, book instantly, and start transforming your team’s in-person customer service skills.

Purchase one ticket or send your team, and you can pay instantly via credit card or request an invoice on checkout.

Need help or interested in a private booking?
Call us on +61 3 9008 7287 or send a message.

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Frequently Asked Questions (FAQs)

<section class=”faq-section”>
<h2 style=”font-size: 24px; color: #333333; margin-bottom: 10px; text-align: left;”><span style=”color: #008000;”>Frequently Asked Questions (FAQs)</span></h2>
<div class=”faq” style=”text-align: left;”>
<h3 style=”font-size: 18px; color: #000; margin-top: 15px;”>Who should attend these courses?</h3>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>Our <strong>Frontline Customer Service Training</strong> courses are designed for employees who interact with customers face-to-face and want to enhance their service skills, confidence, and professionalism.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>Whether your team works in <strong>retail, hospitality, customer service counters, transport, healthcare, or any customer-facing industry</strong>, these courses provide essential skills to deliver exceptional service.</p>

</div>
<div class=”faq” style=”text-align: left;”>
<h3 style=”font-size: 18px; color: #000; margin-top: 15px;”>What’s the difference between public and private courses?</h3>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• <strong>Public courses</strong> are scheduled training sessions where employees from different companies join together for structured learning. Ideal for smaller teams or individual employees.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• <strong>Private courses</strong> are exclusive to your organisation, allowing for flexible scheduling and customisation to focus on your specific challenges and objectives.</p>

</div>
<div class=”faq” style=”text-align: left;”>
<h3 style=”font-size: 18px; color: #000; margin-top: 15px;”>Are the courses delivered online or in person?</h3>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>All <strong>public courses</strong> are delivered live online via Zoom (or Teams), providing an engaging and interactive learning experience without the need for travel.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”><strong>Private courses</strong> can be delivered online or onsite at your location (travel fees may apply).</p>

</div>
<div class=”faq” style=”text-align: left;”>
<h3 style=”font-size: 18px; color: #000; margin-top: 15px;”>How long are the courses, and what’s included?</h3>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• <a href=”https://cxskills.com.au/frontline-customer-service-essentials/” target=”_blank” rel=”noopener”>Essentials Course</a>: 1 x 3-hour session covering core customer service skills.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• <a href=”https://cxskills.com.au/frontline-customer-service-foundations/” target=”_blank” rel=”noopener”>Foundations Course</a>: 2 x 3-hour sessions focusing on deeper engagement and communication strategies.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• <a href=”https://cxskills.com.au/frontline-customer-service-pro/” target=”_blank” rel=”noopener”>PRO Course</a>: 3 x 3-hour sessions including advanced skills, complaint handling, and professionalism.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>All courses include interactive exercises, practical role-playing, and real-world application.</p>

</div>
<div class=”faq” style=”text-align: left;”>
<h3 style=”font-size: 18px; color: #000; margin-top: 15px;”>What if I need to train my entire team?</h3>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>For larger teams, a <strong>private training session</strong> is the best option. We can schedule sessions to fit your business operations and customise the training content to meet your team’s needs.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”><a href=”https://cxskills.com.au/contact/”>Contact us</a> for a customised quote.</p>

</div>
<div class=”faq” style=”text-align: left;”>
<h3 style=”font-size: 18px; color: #000; margin-top: 15px;”>Can the content be customised for our business?</h3>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>Our courses are designed to cover a broad range of frontline customer service skills.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>While <span style=”text-decoration: underline;”><a href=”#public-courses”><strong>public courses</strong></a></span> follow a structured curriculum, <strong>private courses</strong> allow you to:</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• Adjust course length based on your team’s availability.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• Focus on specific customer service challenges in your business.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• Incorporate real-world scenarios, business processes, or role-playing exercises.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>If you’d like a fully tailored training solution, <span style=”text-decoration: underline;”><a href=”https://cxskills.com.au/contact/”>get in touch</a></span> to discuss your requirements.</p>

</div>
<div class=”faq” style=”text-align: left;”>
<h3 style=”font-size: 18px; color: #000; margin-top: 15px;”>Is online training more cost-effective than in-person training?</h3>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>Online training reduces costs associated with travel, venue hire, and catering, making it a cost-effective option while still delivering high-impact learning.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>With live online training, you get:</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• Expert-led training without travel expenses.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• Flexible scheduling that minimises disruption.</p>
<p style=”font-size: 16px; color: #555; line-height: 1.6;”>• Smaller, interactive sessions for better engagement.</p>

</div>
<div class=”faq”>
<h3 style=”font-size: 18px; color: #000000; margin-top: 15px; text-align: left;”>How do I book a course?</h3>
<p style=”font-size: 16px; color: #555555; line-height: 1.6; text-align: left;”>• <strong>Public Courses:</strong> View <span style=”text-decoration: underline;”><a href=”#public-courses”>upcoming dates</a></span> and click “Learn More &amp; Get Tickets” to book online.</p>
<p style=”font-size: 16px; color: #555555; line-height: 1.6; text-align: left;”>• <strong>Private Courses:</strong> <span style=”text-decoration: underline;”><a href=”https://cxskills.com.au/contact/”>Contact us</a></span> to discuss your training needs and receive a customised proposal.</p>

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The Australian Customer Experience Professionals Association (ACXPA) helps businesses across all industries deliver better customer experiences, improve service quality, and develop high-performing teams.

As an ACXPA member, you'll get 25% off all CX Skills courses, plus access to industry benchmarks, expert insights, best-practice resources, and a network of professionals to help you enhance your customer service capabilities.

📢 Annual Membership starts from just $35 per employee – saving you money on training while providing ongoing professional development.

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