Frontline Customer Service Foundations Training CourseΒ 

$428 AUD ex GST per person (Discounts Available) teaching advanced customer service skills for face to face/in-person interactions.

Frontline Customer Service Foundations Course Introduction

The Frontline Customer Service Foundations Course is a comprehensive, interactive training course specifically designed for employees who engage directly with customers face-to-face in retail, hospitality, and other in-person customer service roles.

Delivered over 2 x 3-hour sessions (6 hours total), your employees will acquire deeper, practical skills that enable them to deliver exceptional customer experiences, professionally manage challenging situations, and build meaningful customer relationships.

Endorsed by the Australian Customer Experience Professionals Association (ACXPA), this course leverages proven customer service strategies that have been refined over three decades of frontline experience.

Ideal for any face-to-face customer environmentβ€”such as retail stores, hospitality venues, hotels, airports, events, receptions, and more – this training provides your employees with advanced, yet natural communication techniques designed to significantly elevate customer service standards, improve customer satisfaction, and create memorable interactions.

Unlike scripted or formulaic training, we focus on real-world customer service scenarios, practical exercises, and interactive discussions that equip your employees to engage authentically, solve problems efficiently, and leave lasting positive impressions.

With a direct impact on critical business metrics such as Customer Satisfaction and Net Promoter Score (NPS), your employees will emerge more confident, capable, and effective in their face-to-face customer interactions.

Expect significant improvements in customer service quality and employee professionalism as your staff learn proven, practical methods to confidently manage customer interactions and deliver outstanding experiences.

Structured across two engaging 3-hour sessions, this course ensures thorough learning and practical skill development, delivering immediate and sustained improvements in customer satisfaction, employee confidence, and business outcomes.

Frontline Customer Service Foundations Training Course in Australia

Frontline Customer Service Foundations Training Course Fast Facts

Designed specifically for employees working in face-to-face customer service roles, this course offers deeper insights and extensive practice in proven techniques to enhance interactions, increase customer satisfaction, and create memorable customer experiences.

Delivered in two engaging, practical 3-hour sessions (6 hours total), your employees will learn advanced skills to confidently manage customer interactions, effectively handle challenging scenarios, and consistently provide outstanding service.

Advanced, structured, and natural communication techniques tailored for face-to-face customer service settings.
2 x 3-hour sessions (includes deeper facilitated learning, practical scenarios & extensive interactive activities).
Highly engaging sessions designed to maximise participation and learning retention (laugh and learn!).
Public courses available – enrol individual employees or entire teams!
Private training sessions and customised content options available upon request.
Delivered live & online by Simon Blair, one of Australia's most experienced customer service trainers!

Built Specifically for Live Online Learning – Highly Engaging & Interactive

We understand that some people may question whether effective face-to-face customer service skills can be successfully trained online.

The reality is that when designed correctly, online training can be just as engaging, practical, and effective as in-person sessionsβ€”often even more so!

The Frontline Customer Service Foundations course is purpose-built for live virtual delivery, ensuring employees are actively involved through real-time discussions, deeper scenario-based practice, and interactive exercises.

  • Interactive virtual learning: Delivered via Zoom or Teams, participants engage extensively in scenario practice, interactive group discussions, and collaborative activities.
  • Practical & hands-on: Employees practice advanced handling of real-world customer scenarios, receiving immediate expert feedback and personalised guidance.
  • Convenient scheduling: Two focused 3-hour sessions that integrate seamlessly into your roster, reducing disruption and maximising learning retention.
  • Accessible from anywhere: Employees can join sessions from their workplace, home, or multiple locations without needing travel.
  • Industry-aligned training: Training aligns closely with the ACXPA Customer Service Quality Standards, employing proven methodologies and industry best practices.
Online training for retail customer service

Designed for maximum interaction and immediate real-world application, your employees will leave with practical, actionable skills to immediately enhance customer experiences.

Prefer face-to-face training? We also offer onsite training (minimum numbers and additional costs may apply) β€” contact us for more details.

πŸ‘‰ Discover more about the benefits of online training.

Who Should Attend?

The Frontline Customer Service Foundations course is designed specifically for employees who interact directly with customers in face-to-face service environments, where delivering exceptional service is critical.

Whether your employees work in retail, hospitality, events, entertainment, or any public-facing role, this comprehensive course provides deeper skills and the confidence needed to manage customer interactions effectively, professionally, and effortlessly.

Delivered across two 3-hour sessions, this training fits smoothly into your team’s schedules while delivering extensive and immediately applicable skills.

Hospitality Customer Service Foundations Training Course

Typical roles that will benefit from this course include:

  • Retail employees: Staff in shops and stores who directly interact with customers.
  • Hospitality teams: Front-of-house staff in restaurants, cafes, bars, and hotels.
  • Event staff: Employees managing interactions at concerts, festivals, sporting events, and expos.
  • Customer service counters: Staff handling customer inquiries and requests in service environments.
  • Transport & travel services: Employees ensuring smooth customer interactions in airports, public transport, and other travel-related services.
  • Any role requiring direct customer interaction: Employees regularly engaging face-to-face with customers will significantly benefit from the deeper skills taught in this course.

By the end of this course, your team will be empowered to deliver consistently high-quality customer interactions, resulting in increased customer satisfaction and loyalty.

Please note: This course focuses exclusively on face-to-face customer service. If your employees also handle customers via phone and/or email, refer to our Reception Customer Service Courses or explore all our Customer Service Courses.

What Your Employees Will Learn:

The Frontline Customer Service Foundations training course provides deeper, practical skills and behaviours critical for delivering outstanding face-to-face customer interactions.

Employees will gain advanced knowledge and practical methods to confidently engage customers, identify needs, and professionally handle a variety of interactions, including challenging scenarios.

The training is highly interactive, featuring extensive exercises, real-world scenarios, and role-playing activities, ensuring your team can immediately apply their enhanced skills in an enjoyable and supportive online learning environment.

At the conclusion of the course, participants will receive a certificate of achievement and possess the advanced capabilities needed to consistently deliver exceptional customer experiences.

The Frontline Customer Service Foundations course includes six comprehensive modules across two sessions, as outlined below.

Session One (3 Hours)

1. The Psychology of Customer Service & Sales

Understand customer motivations and expectations based on proven research, exploring the importance of customer experience (CX) in driving business success.

2. How to Start and Finish any Customer Interaction

Create positive first impressions by clearly demonstrating intent and ownership, managing expectations, and building trust. Learn techniques for strong and memorable finishes to interactions.

3. Body Language & Voice Projection

Master techniques for posture, breathing, voice projection, and body language to improve face-to-face interactions, boosting customer confidence and satisfaction.

Session Two (3 Hours)

4. Needs Discovery

Utilise proven conversational techniques to efficiently uncover customer needs, goals, and concerns, ensuring relevant solutions for customer service and sales scenarios.

5. How to Educate & Inform for Success

Develop skills to effectively educate and inform customers through proactive communication, regular checks of understanding, and tailored information delivery for optimal results.

6. Handling Difficult Customers

Learn and practise vocal and body language strategies for managing challenging customer behaviours, defusing emotions, and resolving difficult interactions calmly and professionally.

Course Workbook Included!

We jam a lot into six hours of live training, so it’s good to know that your employees will also be provided with a workbook they can download after the course that will serve as a great reminder of the framework they’ve learned, as well as some handy phrases to use with customers!

Looking for a Shorter or More Advanced Customer Service Course?

If you’re interested in a different level of customer service training, we offer courses tailored to various needs and timeframes:

Need customised training? Contact us to discuss tailored solutions for your team.

Private Training Options – Tailored for Your BusinessΒ 

We understand that every business has unique customer service challenges and needs.

Whilst many find our public courses to be highly effective, our private Frontline Customer Service Foundations training provides a customised, confidential experience designed specifically for your team.

Choosing a private course allows you to:

βœ” Schedule sessions at times convenient to your business operations.

βœ” Train exclusively with your own team, ensuring confidentiality and more personalised learning.

βœ” Tailor course content to directly address your team’s specific customer service challenges.

βœ” Train employees consistently, ensuring the entire team benefits simultaneously.

βœ” Receive focused coaching and tailored feedback relevant to your workplace scenarios.

πŸ“ž Contact us today to discuss pricing, availability, and customised training options for your business.

Onsite training for in-person customer service skills

Compare Public versus Private Course Benefits

Feature Public Course Private Course
Who Attends Open to all companies and individuals Your team only
Dates & Times Fixed schedule Fully flexible to suit your needs
Content Standardised curriculum covering core skills Customised to your business needs
Delivery Method Live online Live online or onsite
Cost $428 per person ex GST Discounts available for larger groups
Best For Businesses needing to train a few employees Companies looking for a customised, team-wide training solution

Not sure which option is best for your team? Contact us to discuss your needs, and we’ll help you choose the right solution.

Contact Us >

About Your Trainer – Simon Blair

The Frontline Customer Service Foundations training course is facilitated by Simon Blair, one of Australia’s leading Customer Service and Sales trainers.

Simon is a father of 4 and lives in the Eastern Suburbs of Melbourne. His twin girls keep him busy running aroundΒ following their footy careers (one is an AFLW footballer with Collingwood) and he has a great love of music.

He does land the odd corporate or private gig around town as an acoustic guitarist and singer belting out rock and pop classics.

He has great adventuresΒ with his partner Ines, loves the North Melbourne Kangaroos footy team and every now and then escapes into other worlds when playing Dungeon & Dragons with his mates. He likes to call himself a β€˜cool nerd’.

Frontline Customer Service Foundations Course Trainer Simon Blair
Simon Blair, Expert Customer Service Trainer

Why Choose CX Skills?

At CX Skills, we focus on what we do best - delivering expert-led training in customer service, customer experience (CX), contact centres, workforce optimisation (WFM/WFO), and workplace wellness. Unlike generic training providers, our courses are developed and facilitated by industry professionals with real-world experience who know what it takes to succeed.

We’re the official training partner of the Australian Customer Experience Professionals Association (ACXPA), and we’re a small business, proudly Australian-owned and operated.

Trusted by hundreds of businesses and backed by outstanding customer testimonials, CX Skills ensures your team receives training that is practical, engaging, and designed for real-world success.

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Looking to transform your whole business with a customer-first mindset?

The Service Experience Essentials course is designed for all employeesβ€”frontline or behind-the-scenesβ€”fostering collaboration and instilling a powerful customer-focused culture across your entire organisation, including administration, operations, finance, marketing, HR, and more.

Delivered as a dynamic 3-hour session, this course teaches practical, immediately actionable skills to elevate internal and external customer interactions and enhance overall business outcomes.

Learn more >

Pricing and Payment Options

The Frontline Customer Service Foundations Training course is $428 per employee ex GST for the entire six hours of high engagement facilitated learning (2 x 3-hour sessions).

Tickets can be purchased using a credit card or you can request an invoice on checkout (the invoice must be paid in full prior to the course commencing).

Available Discounts

  • Save 15% when booking for three or more staff in the same transaction (note: the discount will be applied on the final checkout page, and no other discounts apply).
  • ACXPA Members instantly save 25% off all CX Skills courses, plus membership includes 15 self-paced training courses. Learn More >
  • Want to train all your frontline employees? We offer volume discountsΒ for training large teams. Contact usΒ for customised pricing and availability.

Do you have questions about the Frontline Customer Service Foundations course?

Want to train your whole team or talk about a customised solution?

Speak to a live person on +61 3 9008 7287 between 8:30 am to 5:30 pm AEST or AEDT (Melbourne/Sydney, Australia) Monday to Friday or send us a message anytime >

🎟️ Secure Your Spot in the Frontline Customer Service Foundations Training!

Purchase tickets for your employee(s) for any of the available public course dates listed below.

Simply select your preferred date below, then complete your booking instantly with a credit card or choose to request an invoice at checkout.

πŸ‘‰ Don’t miss out – secure your seats today and empower your team with premium customer service skills!

Our next public course will be on June 3rd & 4th from 09:30 to 12:30 AEST (Melbourne/Sydney, Australia).

Tickets will be available to purchase from the 17th of March!

πŸ’‘ Save 25% Instantly on This Course – and Every CX Skills Course!

Want to get an instant 25% discount on this course and all future training?

As a member of the Australian Customer Experience Professionals Association (ACXPA), you’ll unlock exclusive discounts, expert resources, and professional development opportunities to enhance customer interactions and service quality.

πŸ“’ Annual Memberships start from just $35 per employee – making it a smart investment whether you're upskilling yourself or training your team.

πŸš€ Learn More & Save 25% Before You Enrol >