Frontline Customer Service Essentials Training CourseΒ 

$278 AUD ex GST per person (Discounts Available) teaching premium customer service skills for face to face/in-person interactions.

Frontline Customer Service Essentials Course Introduction

The Frontline Customer Service Essentials Course is a short, high-impact training session designed for employees who interact with customers face-to-face in retail, hospitality, and other in-person customer service roles.

In just 3 hours, your team will develop the foundational skills needed to deliver outstanding customer experiences, handle difficult situations professionally, and build stronger customer relationships.

Backed by the Australian Customer Experience Professionals Association (ACXPA), this course is built on proven customer service techniques that have been refined over three decades.

No matter your industry – whether retail stores, restaurants, hotels, airports, events, concerts, front counters/receptions or any face-to-face customer setting – this training equips employees with a structured, natural approach to customer interactions that elevates customer service standards, boosts customer satisfaction, and creates memorable experiences.

This is not about robotic scripts or generic service checklists. Instead, we focus on practical, real-world customer service techniques that help employees engage authentically, solve problems efficiently, and leave customers with a positive impression.

With a direct impact on key success metrics like Customer Satisfaction and Net Promoter Score (NPS), this training ensures your employees are more confident, capable, and effective when interacting with customers in person.

Expect an immediate uplift in customer service quality and professionalism as your employees gain the tools and confidence to handle customers with ease and deliver memorable face-to-face experiences.

Delivered in a single 3-hour session, this course provides practical, easy-to-apply strategies that lead to instant improvements in customer satisfaction, employee confidence, and business performance.

Frontline Customer Service Essentials Training Course in Australia

Frontline Customer Service Essentials Training Course Fast Facts

Designed for employees working in face-to-face customer service roles, this course equips participants with proven techniques to enhance interactions, improve customer satisfaction, and create positive, memorable experiences.

Delivered in an engaging, practical 3-Hour session, your employees will learn how to confidently manage customer interactions, handle common scenarios effectively, and consistently deliver exceptional service.

Learn structured, natural interaction techniques suitable for any face-to-face customer service setting.
1 x 3-hour session (includes facilitated learning, practical scenarios & interactive activities).
Highly interactive session designed for maximum engagement (laugh and learn!).
Public courses available – enrol a single employee or multiple team members!
Private training sessions and customised content options available.
Delivered live & online by one of Australia's leading customer service trainers, Simon Blair!

Built Specifically for Live Online Learning – Highly Engaging & Interactive

We understand that many people question whether face-to-face customer service can effectively be trained online.

The truth is, when online training is designed correctly, it can be equally engaging, practical, and powerful as an in-person sessionβ€”sometimes even more!

The Frontline Customer Service Essentials course is specifically created for live virtual delivery, ensuring that your employees actively participate through real-time discussions, engaging exercises, and interactive scenario-based practice.

  • Interactive virtual learning: Delivered via Zoom or Teams, participants engage in real-time scenario practice, discussions, and collaborative group activities.
  • Practical & hands-on: Employees actively practice handling real-world customer scenarios with immediate feedback and guidance from an expert trainer.
  • Easy scheduling: Just one focused 3-hour session integrates smoothly into your existing roster, minimising any disruption to daily operations.
  • Accessible from anywhere: Employees can participate from their office, home, or multiple locations without needing to travel.
  • Industry-aligned training: Training techniques and content align with the ACXPA Customer Service Quality Standards, ensuring proven methodologies and industry best practices.
Online course for retail customer service

Designed for maximum interaction and immediate real-world application, your employees will leave with practical, actionable skills ready to enhance customer experiences straight away.

Prefer face-to-face training? For Melbourne and Victorian-based businesses, we offer onsite delivery options (additional costs may apply)β€”see our private training details below.

πŸ‘‰ Discover more about the benefits of online training.

Who Should Attend?

The Frontline Customer Service Essentials course is designed for employees who engage directly with customers in face-to-face service environments, where delivering exceptional service is essential.

Whether your employees work in retail, hospitality, events, entertainment, or any public-facing role, this course provides the practical skills and confidence needed to handle customer interactions effectively, professionally, and with ease.

Delivered in a single 3-hour session, this training conveniently integrates into your team’s schedule while providing immediately applicable skills.

Hospitality Customer Service Essentials Training Course

Typical roles that will benefit from this course include:

  • Retail employees: Staff in shops and stores who directly interact with customers.
  • Hospitality teams: Front-of-house staff in restaurants, cafes, bars, and hotels.
  • Event staff: Employees managing interactions at concerts, festivals, sporting events, and expos.
  • Customer service counters: Staff handling customer inquiries and requests in service environments.
  • Transport & travel services: Employees ensuring smooth customer interactions in airports, public transport, and other travel-related services.
  • Any role requiring direct customer interaction: If your employees regularly engage face-to-face with customers, this course will significantly enhance their skills and effectiveness.

By the end of this course, your team will be empowered to deliver consistently high-quality customer interactions, resulting in increased customer satisfaction and loyalty.

Please note: This course focuses exclusively on face-to-face customer service. If your employees also handle customers via phone and/or email, refer to our Reception Customer Service Courses or explore all our Customer Service Courses.

What Your Employees Will Learn:

The Frontline Customer Service Essentials training course provides practical skills and behaviours essential for delivering outstanding face-to-face customer interactions.

Employees will learn proven methods to confidently engage customers, build rapport, and effectively manage a range of interactions from initial greeting to handling challenging situations.

The training incorporates interactive exercises and role-playing, ensuring your team can immediately apply their new skills in a supportive and enjoyable online learning environment.

At the end of the course, participants will receive a certificate of achievement and leave equipped with invaluable skills to enhance customer experiences.

The Frontline Customer Service Essentials course includes five modules, as outlined below.

1. How to Engage

How to create a strong first impression by using a warm and welcoming greeting, clearly demonstrating a genuine desire to help, and using effective body language to build trust and confidence.

2. Discover & Educate

Initiate meaningful conversations to identify customer needs, actively listen, and provide tailored, personalised information to educate and assist customers effectively.

3. Body Language & Voice Projection

Explore and practise effective posture, breathing techniques, voice projection, and confident body language to enhance face-to-face communication and customer confidence.

4. How to Close

Create lasting positive impressions with confident endings to customer interactions, using gratitude, warmth, and smooth, professional farewells.

5. Dealing with Difficult Customers

Learn a simple yet powerful two-step method for effectively handling customer concerns and challenging interactions, including essential techniques for managing aggressive or irate customers calmly and professionally.

Course Workbook Included!

We jam a lot into the three hours of live training, so it’s good to know that your employees will also be provided with a workbook they can download after the course that will serve as a great reminder of the framework they’ve learned, as well as some handy phrases to use with customers!

Looking for a Longer or More In-Depth Customer Service Course?

If you’re interested in more comprehensive customer service training, we offer extended courses that provide additional time for deeper learning, advanced techniques, and enhanced practical application.

  • Frontline Customer Service Foundations: A detailed six-hour version of this course, delivered over 2 x 3-hour sessions, allowing extra time for discussion, scenario practice, and deeper skill integration.
  • Frontline Customer Service PRO: An intensive nine-hour program, delivered across 3 x 3-hour sessions, featuring extended training, advanced communication strategies, and extensive real-world scenario practice.

Need a tailored training solution? Contact us to discuss customised options for your team.

Private Training Options – Tailored for Your BusinessΒ 

We understand that every business has unique customer service challenges and needs. Our private Frontline Essentials training provides a customised, confidential experience designed specifically for your team.

Choosing a private course allows you to:

βœ” Schedule sessions at times convenient to your business operations.

βœ” Train exclusively with your own team, ensuring confidentiality and more personalised learning.

βœ” Tailor course content to directly address your team’s specific customer service challenges.

βœ” Train employees consistently, ensuring the entire team benefits simultaneously.

βœ” Receive focused coaching and tailored feedback relevant to your workplace scenarios.

Prefer onsite training? For Melbourne and Victorian-based businesses, we can deliver training directly at your location (additional costs may apply).

πŸ“ž Contact us today to discuss pricing, availability, and customised training options for your business.

Private retail essentials customer service course

Compare Public versus Private Course Benefits

Feature Public Course Private Course
Who Attends Open to all companies and individuals Your team only
Dates & Times Fixed schedule Fully flexible to suit your needs
Content Standardised curriculum covering core skills Customised to your business needs
Delivery Method Live online Live online or onsite
Cost $278 per person ex GST Discounts available for larger groups
Best For Businesses needing to train a few employees Companies looking for a customised, team-wide training solution

Not sure which option is best for your team? Contact us to discuss your needs, and we’ll help you choose the right solution.

Contact Us >

About Your Trainer – Simon Blair

The Frontline Customer Service Essentials training course is facilitated by Simon Blair, one of Australia’s leading Customer Service and Sales trainers.

Simon is a father of 4 and lives in the Eastern Suburbs of Melbourne. His twin girls keep him busy running aroundΒ following their footy careers (one is an AFLW footballer with Collingwood) and he has a great love of music.

He does land the odd corporate or private gig around town as an acoustic guitarist and singer belting out rock and pop classics.

He has great adventuresΒ with his partner Ines, loves the North Melbourne Kangaroos footy team and every now and then escapes into other worlds when playing Dungeon & Dragons with his mates. He likes to call himself a β€˜cool nerd’.

Frontline Customer Service Essentials Course Trainer Simon Blair

Why Choose CX Skills?

At CX Skills, we focus on what we do best - delivering expert-led training in customer service, customer experience (CX), contact centres, workforce optimisation (WFM/WFO), and workplace wellness. Unlike generic training providers, our courses are developed and facilitated by industry professionals with real-world experience who know what it takes to succeed.

We’re the official training partner of the Australian Customer Experience Professionals Association (ACXPA), and we’re a small business, proudly Australian-owned and operated.

Trusted by hundreds of businesses and backed by outstanding customer testimonials, CX Skills ensures your team receives training that is practical, engaging, and designed for real-world success.

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Looking to transform your whole business with a customer-first mindset?

The Service Experience Essentials course is designed for all employeesβ€”frontline or behind-the-scenesβ€”fostering collaboration and instilling a powerful customer-focused culture across your entire organisation, including administration, operations, finance, marketing, HR, and more.

Delivered as a dynamic 3-hour session, this course teaches practical, immediately actionable skills to elevate internal and external customer interactions and enhance overall business outcomes.

Learn more >

Pricing and Payment Options

The Frontline Customer Service Essentials Training course is $278 per employee ex GST for the entire three hours of high engagement facilitated learning (1 x 3-hour session).

Tickets can be purchased using a credit card or you can request an invoice on checkout (the invoice must be paid in full prior to the course commencing).

Available Discounts

  • Save 15% when booking for three or more staff in the same transaction (note: the discount will be applied on the final checkout page, and no other discounts apply).
  • ACXPA Members instantly save 25% off all CX Skills courses, plus membership includes 15 self-paced training courses. Learn More >
  • Want to train all your frontline employees? We offer volume discountsΒ for training large teams. Contact usΒ for customised pricing and availability.

Do you have questions about the Frontline Customer Service Essentials course?

Want to train your whole team or talk about a customised solution?

Speak to a live person on +61 3 9008 7287 between 8:30 am to 5:30 pm AEST or AEDT (Melbourne, Australia) Monday to Friday or send us a message anytime >

🎟️ Secure Your Spot in the Frontline Customer Service Essentials Training!

Purchase tickets for your employee(s) for any of the available public course dates listed below.

Simply select your preferred date below, then complete your booking instantly with a credit card or choose to request an invoice at checkout.

πŸ‘‰ Don’t miss out – secure your seats today and empower your team with premium customer service skills!

Our next public course will be on May 8th, 09:30 to 12:30 AEST (Melbourne/Sydney, Australia).

Tickets will be available to purchase from the 17th of March!

πŸ’‘ Save 25% Instantly on This Course – and Every CX Skills Course!

Want to get an instant 25% discount on this course and all future training?

As a member of the Australian Customer Experience Professionals Association (ACXPA), you’ll unlock exclusive discounts, expert resources, and professional development opportunities to enhance customer interactions and service quality.

πŸ“’ Annual Memberships start from just $35 per employee – making it a smart investment whether you're upskilling yourself or training your team.

πŸš€ Learn More & Save 25% Before You Enrol >