June 2025 WFM for Contact Centre Team Leaders
Learn the basics of Workforce Management applicable to any contact centre!
Workforce Management (WFM) is a critical function in contact centres, but it’s often misunderstood by people outside of the WFM team.
This can lead to inefficiencies within your business, impacting service levels, lowering employee morale, and increasing customer frustration.
This June 2025 WFM for Contact Centre Team Leaders course is designed specifically for call centre team leaders, managers and anyone with a stake in the workforce management process.
By completing the course, attendees will better understand the challenges of WFM and the impact on-the-day staff movements can have on performance, and they’ll learn strategies that can be implemented to optimise the WFM process, leading to a range of business benefits.
If you’re looking for ways to improve efficiencies in your call centre, the June 2025 WFM for Contact Centre Team Leaders course will ensure your team leaders are equipped with the skills they need to make better decisions, encourage more efficient planning within their team, and contribute to delivering a better experience for your customers.
Why invest in WFM training in your call centre?
One of the biggest expenses for most businesses is labour. And when it comes to the call centre, labour costs are typically the largest percentage of your costs.
Whilst there is (and will increasingly be) software and systems that can automate some customer enquiries, the majority of call centre work is still resource-intensive and that comes with a high price tag.
Aligning your most valuable resources (call centre employees) with customer demand provides a host of benefits.
The most obvious is cost (you need less labour to achieve the same, if not better results) but there are also positive benefits to Employee Engagement and Customer Experience which, in turn, can further reduce costs through lower turnover, higher customer retention etc.
By understanding and applying WFM principles, your team leaders will improve the outcomes for your customers, your business and your employees.
What your employees will learn
The June 2025 WFM for Contact Centre Team Leaders teaches the basics of workforce management and is designed specifically for team leaders, or those with an interest in understanding the fundamentals of workforce management practices.
Participants will learn the importance of workforce management and gain insight into techniques used to help make better business decisions and identify resourcing requirements to become more effective leaders.
Who should do this course?
The June 2025 WFM for Contact Centre Team Leaders training course is specifically designed for the call centre/contact centre environment.
Typical roles include:
- Emerging Contact Centre Leaders (e.g. 2IC, deputy Team Leader etc)
- Contact Centre Team Leaders
- Contact Centre Managers
- Anyone with a stake or interest in the workforce management process
No WFM Software Required!
You don’t need any WFM software to complete this course and learn WFM principles, but if you are looking for suppliers, you’ll find a list of specialist WFM Suppliers on the Australian Customer Experience Professionals Association (ACXPA) Supplier Directory.
June 2025 WFM for Contact Centre Team Leaders Course Outline
1 Day of Live, Facilitated Learning
The June 2025 WFM for Contact Centre Team Leaders training course has been designed specifically for employees wanting to learn the basics of Workforce Management in the contact centre.
The course includes four modules, delivered over one day virtual/online training facilitated by the Workforce Optimisation experts in Australia, CallDesign.
MODULE 1: INTRODUCTION TO WORKFORCE MANAGEMENT
With over 70% of contact centre operating costs being related to personnel, it is critical to ensure the right number of staff are in place to optimise the customer experience.
You will gain an understanding of what workforce management is, why it is so important, and the challenges that organisations face when trying to optimise the customer experience
We will cover:
- The role of workforce management
- Why workforce planning is so important
- The challenges associated with optimising the customer experience
MODULE 2: WORKFORCE MANAGEMENT 101
To lead a call centre team, it is important to understand what causes fluctuations in service levels. That means understanding the basics of workforce management.
We provide insight into the importance of workforce planning from a manager’s perspective. This includes an overview of forecasting, scheduling and real-time management empowering you as a team leader to make better business decisions.
We will cover:
- Forecasting- how and why historical data is analysed and the drivers that influence demand
- Scheduling- balancing customer service requirements and meeting service level goals with the scheduling preferences of your staff
- Real-time management/ Service Level Planning – strategies to optimise staffing decisions throughout the day
MODULE 3: THE POWER OF ONE
It is important for employees to understand the role they play in building customer relationships as well as impacting the overall service that is provided to customers. Everyone has a role to play and everyone is important!
Team leaders will learn how to explain the impact staff have on service level and customer experience as well as occupancy and profitability.
We will cover:
- The impact each individual has on the customer experience
- The impact on workload, occupancy and service level when staff are not where they should be
MODULE 4: WORKFORCE ENGAGEMENT MANAGEMENT
Happy staff make happy customers. In fact, academics and business leaders around the world agree that poor staff motivation and high levels of disengagement can lead to a poor customer experience – quite simply, if your staff aren’t willing to put in the effort, your customers will notice.
Therefore it is essential that team leaders are highly competent in managing engagement levels and encouraging better participation and performance.
The final module covers the strategies and techniques necessary to help your managers motivate and engage their teams.
It outlines how to motivate staff, where rewards and recognition can fit into your day-to-day process, and a number of proven techniques that can ensure your workforce engagement management initiatives succeed.
We will cover:
- The basic principles of staff motivation
- Recognition and rewards strategies
- Proven techniques to ensure workforce engagement success
Looking for other workforce optimisation training options?
We offer two other Workforce Optimisation courses – WFM Essentials and WFM for Real-Time Analysts.
Built for Online/Virtual Training
This June 2025 WFM for Contact Centre Team Leaders course has been specifically designed to be delivered online (e.g., Zoom/Microsoft Teams) over a single day.
Plenty of breaks are scheduled to enable you to stay focused and attend to any urgent matters.
The course link and electronic course workbook will be sent to all course participants the day before the course’s commencement.
The course is available for public or private delivery with the differences explained below.
Where and when
The June 2025 WFM for Contact Centre Team Leaders training course is delivered online and facilitated by the team at CallDesign.
The training dates and times are as follows:
- Thursday 12th June 2025
- 09:00 to 17:00 AEST (depending on the final class size, the times may vary a little)
- Breaks are included throughout the day
- Delivered online (the link will be provided after booking)
Dates don’t suit?
Click here for other upcoming dates, or contact us about conducting a private training session just for your team that provides maximum flexibility with the dates, times and duration of the training.
About Call Design
For over 20 years, Call Design has been providing Workforce Optimisation solutions for businesses as well as consulting, training, and a range of other services to improve the efficiencies of contact centres and back-office operations.
Their consultants are experts on WFM best practices. They’ve been leaders in the Australian contact centre, retail and back-office industries since 1999 with a reputation for delivering high-quality solutions so CX Skills is thrilled to partner with them to deliver our WFM courses.
Call Design is also an Accredited Trainer Provider with the Australian Customer Experience Professionals Association (ACXPA), so you can be assured the training is of an exceptional standard and aligned to industry best-practice.
Why Businesses Trust CX Skills
At CX Skills, we focus on what we do best - delivering expert-led training in customer service, customer experience (CX), contact centres, workforce optimisation (WFM/WFO), and workplace wellness. Unlike generic training providers, our courses are developed and facilitated by industry professionals with real-world experience who know what it takes to succeed.
We’re the official training partner of the Australian Customer Experience Professionals Association (ACXPA), and we’re a small business, proudly Australian-owned and operated.
Trusted by hundreds of businesses and backed by outstanding customer testimonials, CX Skills ensures your team receives training that is practical, engaging, and designed for real-world success.
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Pricing and Payment Options
The one-day June 2025 WFM for Contact Centre Team Leaders training course facilitated live by CallDesign is $697.00 AUD ex GST per employee.
Tickets can be purchased instantly with a credit card or you can request an invoice at checkout.
The price includes:
- One full day of live facilitated training by CallDesign
- Course workbook (delivered electronically)
Available Discounts
- Save 15% when booking for two or more staff in the same transaction (note: the discount will be applied on the final checkout page, and no other discounts apply).
- ACXPA Members save 25% off all CX Skills courses for 12 months. Learn More >
- Want to train your whole team or multiple employees? Contact us for customised pricing and availability.
Do you have questions about this WFM for Team Leaders course?
Want to train your whole team or talk to us about a customised training program?
Speak to us live at +61 3 9008 7287 between 8:30 am to 5:30 pm Melbourne, Australia (AEST or AEDT) Monday to Friday or send us a message anytime >
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