The CX Management Fundamentals course has an average rating of 4.9 out of 5 stars
April 2025 Customer Experience Management training course – The GOLD STANDARD!
Expand your knowledge of leading CX practices and processes and prepare for the CCXP Exam to gain the globally recognised CCXP credentials (optional)
With Customer Experience (aka CX ) gathering momentum as the most powerful way to drive sustainable growth in businesses, there are significant opportunities for individuals armed with the latest skills to position themselves as a CX Management leader to drive measurable business impacts based on a customer-centric culture.
In the upcoming April 2025 Customer Experience Management Training course, you’ll receive 20 hours of live facilitated learning delivered via 4 x 5-hour online/virtual sessions, teaching you the five core customer experience management skills and strategies based on the Internationally recognised CCXP certification (Certified Customer Experience Professional) ensuring the skills you learn are aligned to globally recognised best-practice techniques.
And whilst this course serves as the perfect preparation for those thinking of sitting for the CCXP exam (we have a 100% pass mark for those who choose to pursue their CCXP Certification), you don’t need to apply for the CCXP exam – you’ll be able to use and apply these global best-practice CX skills with or without an exam.
With lots of great case studies, constantly updated, highly engaging and interactive course content, along with fantastic customer reviews, you can be assured that this is the ideal path to learning global CX practices and processes.
Great course that provides a comprehensive overview of the fundamentals of CX
Daniel is a terrific communicator that is very focused on making sure that everyone has the opportunity to get what they need. This is a great course for those that are both beginning their CX journey as well as those that want to reinforce and refresh their approach to CX. It is a very logical and structured course that I would not hesitate to recommend to anyone interested in this growing field.
Head of Customer Experience
RedZed Lending Solutions
Your Expert CX Facilitator
In this April 2025 Customer Experience Management Training course, you’ll learn the fundamentals of Customer Experience management from renowned global CX trainer Daniel Ord from OmniTouch International.
Credentials-wise, Dan is a Certified Customer Experience Professional (CCXP), an International Customer Management Institute (ICMI) Certified Associate, a Call Centre Industry Advisory Council Training Partner (CIAC) and Net Promoter Certified.
Whilst anyone these days can use chat GBT to write a course guide, it doesn’t replace decades of experience and passion.
As highlighted in the customer testimonials, Daniel’s unbridled passion for educating and inspiring people on their CX journey sets him apart. Globally renowned as one of the most dynamic, knowledgeable, and engaging trainers in the industry, he expertly weaves his teaching with entertaining stories and real-life examples, bringing the concepts to life.
20 Hours of Live, Facilitated Virtual Learning (Delivered over 4 x 5-hour Online Workshops)
The truth is if you are serious about Customer Experience Management, there is a lot to learn.
Daniel Ord has been training CX courses since 2001 (one of the longest CX training providers in the world), and this April 2025 Customer Experience Management Fundamentals course has been constantly refined to deliver an optimal training format that provides a perfect balance of theory, practice and most importantly, lots of real-life examples and stories to bring it all to life.
This course includes a comprehensive manual as well as lots of examples, case studies, frameworks and learnings that will continue to be a great reference point for you long after the course has been completed.
This public version of the Customer Experience Management course is delivered over four consecutive days with five hours each day, and with private courses, there is greater scope to arrange the workshop times to suit your business.
The four different workshops consist of:
Workshop 1 - Getting to the Heart of CX (5 hours)
CX isn’t Customer Service. It’s not a better website or even a better buying experience.
It’s about transforming the Customer’s perception of everything you are into something meaningful, actionable and tangible. CX Know-How helps make that happen.
Workshop 2 - The CX Strategy & Voice of the Customer (5-hours)
Who are we? What do we represent? Do our people know who we are? And who are our Customers? What do they expect?
Crafting a CX Strategy that operationalises & supports Organisational strategy and brand and considers the needs of Customers is where it begins.
We listen – we learn. And that means a thorough understanding of listening tools & practices. Quantitative surveys, Qualitative Research, tapping on multiple sources, making insights & results ‘real’ to people through Personas & Journey Maps.
Whether it’s ethnography, social media or a relationship survey, Voice of Customer is how we listen and learn.
Workshop 3 - Experience Design & Metrics (5 hours)
When it comes time to innovate or create new experiences, human-centred design helps us come up with solutions we may have never thought of before. It’s not sitting around a table brainstorming.
It’s a stakeholder-inclusive approach used to solve problems for humans by including them each step of the way.
And Metrics matter. Because they inform us of the success of our strategy and its implementation.
What objectives to choose, how to look at ROI, which experiences to measure, assembling data analytics that make sense and considering how to get action taken across the Organization. These are the elements of Metrics, Measurement & ROI.
Workshop 4 - Accountability, Governance & Culture (5 hours)
Should we have a Chief Customer Officer? If so, what is their domain? What are the characteristics for success? And how can we tell if our Organisation takes Customer Experience seriously – that’s where Governance & Organisational Accountability come in.
It’s the sum of all the formal decisions made by our organisation regarding customer experience. And it can be seen.
Culture can also be seen. It’s observable. But what goes into crafting & building a Culture that includes Customers? It’s both surprisingly easy and difficult at the same time.
Hiring, Socialisation, Cultural Beliefs, Rewards. Do we treat customers right because we’re paid to do so? Or because it’s the right thing to do. That’s where Culture comes in.
Optimised for online/virtual training
The April 2025 Customer Experience Management Fundamentals/CCXP Exam Preparation course is delivered online via 4 x 5-hour workshops, with Daniel Ord conducting each session live from his base in Germany (even though he’s actually American and lived in Singapore for 20 years – it’s a long story!).
Being online offers maximum flexibility, enabling participants to join us from the office, home, remotely, etc.
The 5-hour daily sessions provide the flexibility to manage any urgent work or personal matters while allowing for progressive learning. This approach gives you the valuable opportunity to absorb and reflect on the content each day—a significant advantage over attending an intensive, on-site course.
We’ve also had a much more diverse group of attendees than would be possible in person.
The online delivery has allowed us to attract a more diverse group of CX professionals from across the globe, including the UK, USA, Germany, Hungary, Malaysia, Singapore, New Zealand, Hong Kong, and Australia.
This international mix enriches the learning experience through interactive discussions and valuable insights from CX professionals worldwide, providing a broader perspective than what’s possible in an in-person setting.
Workshop Dates and Times
The CX Management Fundamentals training course in April 2025 is delivered across four live workshops held on consecutive days:
Dates or session times don’t suit?
Thoroughly enjoyed this course!
This course was very true to its name and provides a comprehensive overview and understanding of the six competencies of successful CX Management. The facilitator was extremely engaging, exceptionally well versed in the theory and allowed for some very rich contributions and shared learnings from across the group. Highly recommend for anyone looking to expand their knowledge in this space and those looking to pursue CCXP accreditation.
Customer Experience Lead
City of Boroondara
Meet Daniel Ord (VIDEO)
CEO of CX SKills, Justin Tippett, interviews the facilitator of the CX Management Fundamentals course, Daniel Ord, to provide some insight into this course for those who like to watch, listen and learn.
Closed Captions/subtitles are available for this video – just click the option at the bottom of the video.
Course Suitability
Customer Experience (CX) is the new battleground for many businesses, delivering a range of benefits, as many of the latest CX statistics will confirm!
This course is designed to benefit anyone who is looking to learn how to use the Customer Experience as the vehicle to deliver better business outcomes.
Typical roles that would attend this April 2025 CX Management Fundamentals training course will be:
- Customer Experience (CX) Managers working towards obtaining the internationally recognised CCXP certification.
- Customer Experience managers, consultants and practitioners looking to validate their mastery and learn new skills.
- Senior/General Managers & Business owners looking to enhance their CX skillset and transform their business with a customer focus.
- Customer Service/Call Centre Managers wanting to broaden their skillset and start the transition into a CX role.
- Marketing Managers wanting to broaden their skills on CX can influence the customer journey.
The CX skills you learn are applicable globally – we continually have students join us from all over the world, including Australia, Singapore, Hong Kong, UK, USA, Germany, France and more!
Intense yet very enjoyable learning
Daniel was able to structure and deliver the content-rich course concisely, succinctly and in a very lively manner. Relating course content to real-life examples helped in our understanding. There’s never a dull moment in class, many little nuggets of learning throughout the course.
Innovation Director
Haier
The FIVE core CCXP competencies you’ll learn
This Customer Experience Management Fundamentals course is designed to equip you with skills in the following five core Certified Customer Experience Professional competencies (that are aligned to the CCXP entrance exam) administered by the CXPA (note that in late 2021 the CXPA refined their six competencies into five and these are still current as of 2025).
1: Customer Experience Strategy
The CX strategy defines and describes your intended customer experience, how it links to your overall objectives, and how it aligns with your brand values and attributes.
2: Culture and Accountability
Learn the building blocks of establishing a customer-centric culture across your business.
3: Customer Insights and Understanding
Customer understanding is the thing that replaces everyone’s best guess about customers with real actionable insights using qualitative and quantitative research. And ensuring your organisation acts on Customer Insights.
4: Design, Implementation & Innovation
Learn how to create new experiences or modify existing experiences that will help Stakeholders achieve their objectives.
5: Metrics, Measurement and ROI
Learn how to choose the right CX Metrics, do the analysis, and get the results out there, including data architecture, return on investment, and principles of customer valuation.
What happens in the course?
In this April 2025 CCXP Exam Preparation/ CX Management Fundamentals Training, we will:
- Provide a strategic understanding of each of the five core customer experience competencies (as detailed above).
- Share examples, case studies, and stories related to each competency.
- Provide practice quizzes for each competency domain.
- Document how the competencies interrelate with each other.
- Understand how to establish the business case for CX.
- Address the roles & practices around Personas, Journey Maps, VOC & VOE programs.
- Build out exercises that allow participants to apply concepts to real-world scenarios.
- Provide a forum for interaction, sharing and dialogue with other CX professionals on the course.
Gain Globally Recognised Certification
This course is the perfect prerequisite to equip yourself with the industry-leading certification for Customer Experience professionals known as the CCXP accreditation (Certified Customer Experience Professional that is administered by the Customer Experience Professionals Association (CXPA)
Participants who complete this course are not required to take the CCXP Exam; however, should you decide to pursue the accreditation, this course is considered the ideal CCXP exam preparation course as it uses the same style and format to give you the best chance of success. In fact, everyone who has completed this course and gone on to sit for the exam has passed!
The Certified Customer Experience Professional credential – ‘CCXP’ proves your mastery of the 5 Customer Experience competencies identified by the CXPA as critical for CX professionals.
There is a cost to sit the exam, and you will be required to do some additional study to finalise your preparation for the exam (mostly consisting of some additional reading) – you can find out more about this on the CCXP website >
This course is the perfect segue to gaining your internationally recognised Certified Customer Experience Professional (CCXP) credentials!
You don’t get to become a globally Recognised Training Provider for the Customer Experience Professionals Association without having an absolute commitment to helping people on their Customer Experience journey.
Daniel Ord includes a free 60-minute private CCXP exam preparation coaching session for anyone who has completed the course and then decides to go forward and sit for the formal CCXP exam.
This is purely a coaching session designed to help you pass the exam – it’s not a sales pitch to get some consulting work or sell you more courses, an exploratory consulting session ‘to learn more about your business’, a career counselling session and so on.
It’s simply designed to help you prepare as best you can to sit the exam (there is a cost each time you sit for the exam) so you can ask questions, go over any items you’re unsure of, test your knowledge etc
It’s been a popular choice for a reason – students who have completed the course and have had their one-hour session with Daniel have a 100% pass mark for the exam!
I was prepared very well for the CCXP exam!
I leave this review without hesitation – Daniel’s engaging and open approach to training delivery left me both energized and motivated following the week-long CCXP exam preparation course. Daniel was very supportive post-course in helping me apply to sit the CCXP exam, and to ensure I was prepared going into it. The exam was challenging, but with Daniel’s support I was able to achieve my CCXP certification in January 2023. Thank you to Daniel and the team!
Director - Data & Personalization
IVE Group
About your trainer, Daniel Ord
The trainer for the April 2025 Customer Experience Management course is Daniel Ord from OmniTouch International – recognised as one of the leading customer experience and contact centre trainers in the world.
Daniel has trained over 50,000 participants across over 40 countries and is regularly featured in leading customer management publications and presenting keynote speeches across the world.
Credentials-wise, Dan is a Certified Customer Experience Professional (CCXP), an International Customer Management Institute (ICMI) Certified Associate, a Call Centre Industry Advisory Council Training Partner (CIAC) and is Net Promoter Certified.
Daniel is consistently regarded as the best trainer in the industry with his incredible subject matter expertise, excellent storytelling with real-world examples, a great sense of humour and a clear passion for the industry and helping people achieve success.
So it's not surprising to note that despite all the numerous industry accolades and recognition, it's the Customer Testimonials Daniel is most proud of and you can read a selection of his recent testimonials below.
Recent Customer Testimonials
Excellent course covering strategy and best practice thinking for CX
8 August 2024
Review of July 2024 CX Management Fundamentals course
Really enjoyed this course! Designed well so that it fits with a busy work schedule.
Great content, delivery and knowledge from Daniel and interesting discussions with the group.
I found this course really valuable and have been able to implement and test some thinking and ideas immediately.
Head of Brand and CX
PwC
Response from CX Skills
Thanks Shelley for taking the time to leave a review and super happy to hear that you found it a valuable investement and put some of the learnings to immediate use!
Authentic Course with Genuine Learnings
30 July 2024
Review of July 2024 CX Management Fundamentals course
I found this course to be very engaging, Daniel does a wonderful job of keeping it interesting and honestly the time just flew. Whilst I work in the CX Field every day, this course challenges your thinking in the field of Customer Experience (CX) and have given me some fresh perspecitives.
It is not a tick the box type of course, it is very worthwhile with genuine learnings. I would highly recommend to any either starting their journey or well into their CX journey
Chief Customer Experience Officer
Southern Cross Care QLD
Response from CX Skills
Thanks Meredith, what a lovely review and glad to hear you found the course engaging combined with some great learnings. And yes, it’s very easy to get lost in time when engaging with Daniel!
Lots of Key Takeaways
25 March 2024
Review of March 2024 CX Management Fundamentals course
I love this training and learned a lot! Thank you Daniel for giving such a meaningful course.
The key takaeway for me was that Customer management and customer service are totally different concepts and that CX management should look from the perspective of the customer lifecycle, etc.
It really has has provided me with a fresh perspective on my current job!
Operation Manager
Hyatt
Response from CX Skills
Thanks Jac, really glad it’s given you a fresh perspective on your current job and we wish you well on your CX journey!
A fantastic CX Management Fundamentals course!
25 March 2024
Review of March 2024 CX Management Fundamentals course
The CX Management Fundamentals course has helped me understand important CX practices and how we can bring these to life within our business to deliver continuous Cx improvements.
The course was extremely engaging and created a safe environment to ask questions and bounce ideas. I highly recommend this course for anyone new to CX or wanting to expand on their current skillset!
Cx Lead
Suncorp
Response from CX Skills
Thanks Tiffany, glad you enjoyed the course and appreciate the recommendation!
More Customer Testimonials
“Daniel is a demonstrated expert and champion of CX. He demonstrates his passion for excellence with such humility and empathy and does so much to help people grow in this area. He’s an amazing facilitator and has a unique way of connecting the dots in a way that allows people from diverse background to understand the inner workings. It’s been a privilege to know him.”
“Daniel brings intelligence, good humour, creativity and financial discipline to everything he addresses.
“Love the way it was structured with perfect examples & stories to highlight/define each competency”
“Many great moments of insights and perspectives”
“Daniel was knowledgeable, fun and super engaging and I didn’t have one single moment of boredom throughout the course”
“Daniel makes it interesting with his experience and knowledge, a great investment!”
“Very fulfilling and helpful knowledge to aid my understanding on how to survey customers”
“The journey mapping is extremely useful as it allows me to have a more systematic way of looking at things from a customer perspective”
“Perfect pace – not too fast and totally focussed on the learner’s experience”
About CX Skills
CX Skills is a specialist training business that only delivers customer service, customer experience (CX), contact centre, workforce optimisation (WFM/WFO) and workplace wellness courses designed and facilitated exclusively by industry professionals.
We're the official training partner of the Australian Customer Experience Professionals Association (ACXPA), and we are proudly Australian-owned and operated.
We’re grateful to have been trusted by hundreds of customers, and we’re proud of the amazing customer testimonials we’ve received, so you can rest assured that when you book a training course with CX Skills, your training is in good hands.
Our Recent Customers Include:
We're grateful to the following companies who have trusted CX Skills with their training. View our full customer list here >
Outstanding Value!
When you purchase a ticket to the April 2025 Customer Experience Management course for $1,897 AUD ex GST you receive:
- 20 hours of live facilitated training with Daniel Ord, one of the leading CX trainers in the world.
- An optional one-hour private Exam Preparation Coaching Session with Daniel is available if you are going to sit for the CCXP exam.
- A comprehensive workbook with examples, templates etc.
- A great resource library is sent after course completion to help you continue to learn.
- An expanded network of CX professionals.
- A signed certificate of completion.
Tickets can be purchased using a credit card, or you can request an invoice by selecting your preferred option at checkout.
Available Discounts & Payment Options
Discounts are available if you book for more than one person in the same transaction (discounts will be applied automatically on checkout, and no other discounts apply):
- Save 15% if booking for two or more people in the same transaction.
- All members of the Australian Customer Experience Professionals Association (ACXPA) receive a 25% discount on this course (along with a host of other benefits for anyone working in CX). Learn more >
Want to Save 25% off ALL CX Skills Courses and gain access to industry best practices?
Members of the Australian Customer Experience Professionals Association (ACXPA) save a massive 25% off ALL CX Skills courses for a full 12 months!
With annual memberships starting from just $35 per employee, it can be a great way to save money immediately on your training, plus, you'll gain access to a vast array of best-practice resources to improve your customer experience.
