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Postponed – How to Design a Quality Assurance program

April 20 @ 9:00 am - April 21 @ 5:00 pm | $2795
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Event Postponed

Regretfully, due to the COVID 19 virus the course has been postponed to ensure the safety of all customers and the broader community. We will advise of new dates once it is safe to do so.

Learn how to drive quality standards in your contact centre

An effective Quality Assurance Program drives a variety of strategic objectives including enhanced Customer Experience, better Frontline Engagement, empowered Team Leaders, improved Training curriculums and ongoing innovation in Quality standards.

It’s simple – a weak Quality Assurance Program results in weak Service.  Fortunately, it works the other way – strong Service flows from a strong Quality Assurance program.

Some people think that Quality Assurance means auditing Service for improvement.  But the process begins way before auditing begins.

It begins with understanding a culture of Service, how to put together a strong Service Vision, and develop clear standards and provide for continuous measurement & improvement through strong a strong VOC framework.

This course provides an incredibly structured approach to designing, implementing and continuously improving an effective Quality Assurance Program – whether your program is already in place or is brand new.

This is not a theoretical course – you will be armed with the skills to implement or optimise a Quality Assurance program to improve quality in your contct centre.

With Daniel Ord based in Germany, this is the only time the course will be offered in 2020 so don’t miss your opportunity to fast-track your CX skillset.

Call Centre Quality Assurance Course

Learn global best-practice methodology

Participants will be required to work through a number of logical ‘steps’ including setting a Service Vision, selecting & defining Quality standards, establishing an internal measurement logic, designing Quality Assurance reports and communicating outcomes.

We even touch on the roles of Transactional Coaching, Mystery Shopper and VOC as sources of input for your Quality Assurance Program.

The Participant Guide for this course is extensive and contains samples of Quality Standard definitions, Monitoring Forms, Design Checklists and more to help you with your own unique Quality Assurance Program.

This course includes over 30 pages of sample monitoring forms, design checklists, definitions and more!
CX Training Courses

Who should do this course?

This course will benefit anyone who is looking to implement or optimise a Quality Assurance Program in a contact centre environment. Typical roles would include:

  • Team Leaders
  • Contact centre managers
  • Quality Assurance Managers
  • Customer Experience specialists
  • Knowledge Management specialists

What you’ll learn:

You’ll learn how to design a powerful Quality Assurance program over six core modules:

Module 1:   Understanding a Performance Culture

  • Understand the role of management in creating a performance culture
  • Understand the drivers of employee engagement and disengagement

Module 2:  Deciding what kind of Service you plan to deliver

  • Understanding how to use the Organisation’s Mission, Vision and Values
  • Creating a Service Vision to guide your decisions & create alignment
  • Understanding the 2 Sources of input for choosing Quality Standards
  • Understanding the role of Customer Expectations for specific types of service and interactions and how to map those expectations into defining your Performance Standards
  • Identifying the difference between Activity-Based and Outcome-Based Standards and why that matters to your performance
  • Understanding Compliance based measures vs. Calibre based measures and why it matters
  • Understand how to document Performance Standards clearly and effectively to ensure calibration both within and external to the Contact Centre & Customer touchpoints

Module 3:  Making your Quality Assurance Form work for you

  • Considering the 5 classic Form Designs including the pros & cons
  • What are the tips that QA use to get the score right the first time
  • Learn how to conduct effective Calibration sessions
  • The role of Level 2 & Level 3 Quality Evaluation – you don’t always need a scorecard
  • Evaluation of Form samples

Module 4:  Monitoring Quality – what we need to know

  • Who should do it?
  • How often should we do it?
  • How should we do it?
  • What should we monitor?
  • What tools should we use?
  • What are the other strategic purposes of Monitoring and how can we accommodate those as well?
  • Ultimately making Monitoring & Measuring reality more efficient and effective

Module 5:  The role of Coaching – what we need to know

  • Who should do the coaching? Service Quality? Team Leaders?
  • How to clear up the tension that can exist between QA & Team Leaders
  • How many calls or emails or text chats, etc. should we do per Agents?
  • What is the difference between ‘coaching’ and ‘judging’?
  • How do I develop Agent performance reports and what is the best way to present these?
  • What is ‘praise’ and how does it differ from coaching?

Module 6:  The role of the Service Audit & VOC

  • Using Surveys to capture VOC
  • Using Mystery Shopper to capture
  • An overview of Quantitative & Qualitative Research

About Daniel Ord

Your trainer over the course of the two days is Daniel Ord from OmniTouch International is the leading contact centre trainer in the world with his courses regularly selling out across the globe.

Daniel has trained over 50,000 participants across over 40 countries and is regularly featured in leading contact centre publications and he has been a regular visitor to Australia for over 20 years.

Participants consistently rank Daniel as the best trainer they’ve had with incredible subject matter expertise, excellent storytelling with real-world examples and of course, a great sense of humour so you’ll have some fun while you learn!

Credentials-wise, Dan is a Certified Customer Experience Professional (CCXP), an International Customer Management Institute (ICMI) Certified Associate, a Call Centre Industry Advisory Council Training Partner (CIAC), Net Promoter Certified and the first to bring professional management level Contact Centre certification to Asia back in the early 00s.

Like to learn more about Daniel? Read some of Daniel’s articles on CX Central, listen to some Podcasts on the CX Hustle or check out his profile on LinkedIn.

Daniel Ord training his contact centre managers course
call centre quality assurance programs

Your ticket includes:

  • All course takeaways including a comprehensive workbook containing over 30 pages of sample monitoring forms, design checklists, definitions and more.
  • A great venue with full catering including morning tea, hot buffet lunch and afternoon tea.
  • A great opportunity to network with other contact centre professionals.

About the Venue

For those travelling interstate, the Pullman Melbourne on the Park provides accommodation options or there are hundreds of options nearby in Melbourne CBD. It’s just a short stroll through the beautiful gardens to the hotel (and across the road from the MCG!).

Public transport is just across the road (Jolimont train station) and there is discounted parking of $30 per day if you are planning to drive.

192 Wellington Parade
Melbourne, Victorian, 3002 Australia
Phone:03 9419 2000
Website: https://www.pullmanonthepark.com.au/
Pullman on the Park Melbourne location

Pricing and Payment Options

This two-day course to learn global best-practice quality assurance program design for contact centres is $,2795 ex GST.

The rate includes a comprehensive workbook containing over 30 pages of sample monitoring forms, design checklists, definitions and more along with a hot buffet lunch each day along with morning and afternoon tea.

Please note to deliver the optimal training we only have limited spaces available so recommend you book early to avoid disappointment.

Purchase now:

Tickets can be purchased using a credit card, direct bank transfer or via invoice (the course must be paid in full prior to course commencement). Just select the number of tickets you require and click GET TICKETS below.

If you don’t want to book online, just contact us and we’ll handle all the registration requirements directly with you.

Discounted car-parking is available from the venue ($30 per day) and it’s just a short stroll through the beautiful gardens to Melbourne CBD where there are hundreds of accommodation options.

About CX Skills

We are the team behind Australia’s #1 website for contact centre and CX professionals in Australia, CX Central as well as the popular Call Centre Legends Facebook page.

As well as training, we provide consulting services and a CX Directory making it easy to find suppliers of products and services in the contact centre and customer experience industry.

CX Group Australia logo

Still got questions? Contact us on +613 9008 7287 or drop us a message using this online form > 


April 20 @ 9:00 am
April 21 @ 5:00 pm
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CX Skills
+61 3 9008 7287

Key Information

Course Duration:
Two Days
Best suited for:
Team Leaders, Managers, Executives, Quality & Compliance roles, Customer Experience Professionals
Daniel Ord


Pullman Melbourne on the Park
192 Wellington Parade
+ Google Map
03 9419 2000


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